Cartier’s MoTV Campaign for The Cartier Drive
Cartier reached an average CTR of 1.58% for its new men’s watch launch campaign via iClick Interactive’s MoTV solution, with 30% of the target audience…
Challenge

Cartier would like to run a video ad campaign in Q2 2016 to precisely and effectively reach the target audience for its new men’s watch The Cartier Drive on mobile while delivering a dazzling brand experience.

The brand also hoped to effectively outreach a larger size of target audience and maximize its touchpoints with them.

Solution

We identified the characteristics of Cartier’s core target audience group for men’s watches via their searching, browsing and social behaviors online using iClick Interactive’s multidimensional data map. We then adopted the “look-alike” strategy to algorithmically expand target audience reach.

Using our MoTV native ad solution, Cartier’s video ad was delivered programmatically via our platform to premium apps that best fit the brand’s target audience’s profile in an in-feeds format, significantly boosting the campaign’s average CTR to 1.58%, which was 1.58 times higher than that of standard mobile display ad in the market.

Two sets of creatives were used alternatively in the campaign to strengthen target audience’s understanding of the brand. We had also skipped media buying on weekends and public holidays while user traffic tended to be low to extend the campaign’s effective period.

Result
20%
of users proactively interacted with the ad
30%
of users finished watching the ad
1.58%
Average CTR
Download PDF
Book a demo
More Case Studies
Consumer Electronics
Huawei expanded its loyal customer base by 16 times via iClick Interactive’s cross-screen targeting campaign – which comprised traditional and new ad formats including MoTV…
See Result
Sports & Lifestyle | Award-winning campaign
Puma significantly increased its brand followers by 126% via iClick Interactive’s proprietary data platform that precisely identified its core target audience groups.
See Result
Automobile | Award-winning campaign
Audi achieved an exceptionally high CTR of 4.44% for its new model A6L’s ad campaign via the adoption of iClick Interactive’s MoTV solution, achieving an…
See Result
Automobile
Land Rover algorithmically expanded target audience reach for Discovery 4 by 1.8 times using iClick Interactive’s data platform, and generated 2,530+ test drive registrations in…
See Result
Automobile
Volkswagen Passat’s mobile ad campaign achieved an average CTR of 1.38%, with 370+ test drive registrations generated within two weeks.
See Result
Food & Beverages
Suntory Beer successfully reached 73%+ of the target consumers identified achieving an average CTR of 2.62% via iClick Interactive’s programmatic video ad solution.
See Result