(简体中文) 爱点击发布2020年第一季度财报
2020-05-22

(简体中文)

收入、毛利润、调整后EBITDA和毛收入均创一季度历史新高;
连续第二个季度实现季度调整后净利

2020522日,香港中国独立在线营销与企业数字化运营解决方案提供商爱点击互动亚洲集团有限公司(下称“爱点击”)(纳斯达克股票代码:ICLK)发布截至2020年3月31日,未经审计的2020年第一季度财务业绩。

尽管受到新冠疫情的影响,爱点击2020年第一季度收入达到4,904万美元,同比增长25%,主要得益于“在线营销解决方案”与“企业数字化运营解决方案”两大核心业务的持续增长。企业数字化运营解决方案在一季度收入达到440万美元,同比增长202%,主要得益于线上线下消费者数据整合需求的增长在线营销解决方案在一季度收入为4,463万美元,同比增长18%主要得益于客户对营销需求持续增长。

在集团利润方面,2020年第一季度毛利润为1,326万美元,同比增长7%,主要得益于“在线营销解决方案”的业务扩张,以及毛利率更高的“企业数字化运营解决方案”业务持续增长贡献。此外,根据非美国通用会计准则下调整后EBITDA, 在一季度达到235万美元,得益于毛利润的增长。

2020年第一季度调整后净55万美元,去年同期为调整后净亏损96万美元。这是爱点击连续第二个季度实现调整后净利

2020年第一季度毛收入为1.6亿美元,同比增长64%,得益于市场对于营销需求的增加,特别是来自电商,线上娱乐和媒体以及线上教育培训等垂直行业的需求。

爱点击首席执行官兼共同创始人唐健表示,“尽管疫情带来诸多挑战,但我们很骄傲地宣布2020年第一季度爱点击的毛收入、收入、毛利润、调整后EBITDA和调整后净利均创公司一季度历史新高,体现我们持续提升的盈利能力和不断加强的成本控制。同时,值得高兴的是, ‘企业数字化运营解决方案’在一季度持续走强,增长强劲,收入达440万美元,同比高达202%。我们坚信,这项重要业务在今年及未来将延续增长趋势并带动公司收入及利润的增长。值得强调的是,我们连续第二个季度实现调整后净利,得益于我们不断扩大的业务规模以及高利润率的‘企业数字化运营解决方案’。

“凭借我们在市场中的独特地位和客户来源的多元化,我们对业务仍然保持谨慎乐观的态度。同时,我们将持续致力高效运营和优化内部流程,确保业务运营的成本效益,以应对新冠疫情的影响。根据目前市场需求,我们重申2020年全年收入展望区间,为2.4亿至2.6亿美元之间。并且由于稳健的市场需求以及不断加强的运营成本管控,我们上修调整后EBITDA的展望区间,为700万美元至1,000万美元之间。”

股票回购计划

2020年1月15日,爱点击宣布董事会批准了一项股票回购计划,计划在截止至2020年12月29日的12个月之内回购最高价值达1,000万美元的股票。截至2020年3月31日,我们尚未实施拟议的股份回购。

展望

根据截至新闻发布当天所获得的信息,公司对于2020第二季度及全年提供如下展望信息:

2020年第二季度:

  • 收入预计为5,600万美元至6,000万美元。
  • 毛利润预计在1,550万美元至1,750万美元之间。

2020年全年:

  • 收入预计为2.4亿美元至2.6亿美元。
  • 毛利润预计为7,000万美元至7,500万美元。
  • 调整后EBIDTA预计在700万美元至1,000万美元之间。

以上展望基于当前市场状况,反映公司对市场和运营条件、外汇汇率波动预期及客户需求的初步预估,可能发生改变。另请参阅“Safe Harbor Statement”中列出的因素。

关于新冠疫情的更新

我们看到中国正在从新冠疫情中逐步复苏。在当前的宏观经济环境下,我们预计品牌商可能会将更多的广告预算转移到移动端和线上广告,这给我们以移动端和效果为主的“在线营销解决方案”带来潜在的受益机会。另外,品牌商也可能认识到线上线下消费者行为数据整合和分析的重要性,这可能有助于我们的“企业数字化运营解决方案”。同时,我们也观察到电子商务、线上游戏和线上教育等领域维持健康增长,然而旅游和酒店业预估需要更长时间来恢复。综上所述,我们对业务仍持谨慎乐观的态度。

新冠疫情在全球范围内的爆发可能将继续影响市场并引发较长期的全球经济放缓,这将可能影响品牌客户的整体情绪和广告预算,并对我们的“在线营销解决方案”产生潜在的短期影响。全球经济恢复正常对我们业务发展至关重要,因为新冠疫情可能会导致我们的跨国品牌客户在全球范围内减少广告支出。就目前形势的迅速发展和不确定性,我们暂时无法对新冠疫情所造成的决定性负面影响进行精准预测。爱点击管理层将继续密切关注新冠疫情对我们今年运营和财务业绩的影响,并会特别关注客户留存和应收账款的回款情况。

本文之英文原文版本为官方唯一具有法律效力之版本,中文版公告仅供参考,完整英文公告和财报电话会议重播,请参见http://ir.i-click.com。若中文版与英文原文版本之间有任何不一致之处,或含义有任何不同,应以英文原文版本为准。

关于爱点击

爱点击互动亚洲集团有限公司(NASDAQ:ICLK)作为中国领先的独立在线营销与企业数字化运营解决方案提供商,连接全球广告主与中国受众。基于前沿技术,我们专有的平台拥有全渠道营销能力,通过数据驱动和自动化的方式满足多样化的营销需求,帮助国际和国内营销人员触达中国目标受众。爱点击成立于2009年,总部位于香港,通过全球十大办公地点覆盖亚洲及欧洲市场。

Safe Harbor Statement

This announcement contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s fluctuations in growth; its success in implementing its mobile and new retail strategies; including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; fluctuations in foreign exchange rates; and general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

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