(简体中文) 爱点击2018年净收入再创新高,积极推进一体化CRM和营销云平台快速转型
2019-03-25

(简体中文) 2019年3月25日,北京—— 中国领先的独立在线营销数据与技术平台爱点击iClick(NASDAQ:ICLK)近日发布了截至2018年12月31日未经审计的第四季度及全年财务业绩。财报显示,2018年爱点击全年毛收入为3.997亿美元,同比增长61%;全年净收入为1.6亿美元,同比增长28%;毛利增幅32%达到3,910万美元。

作为公司的主营业务之一,爱点击移动受众解决方案的全年毛收入达到3.287亿美元,净收入达到1.404亿美元,相比于2017年分别实现91%和38%的显著增长,为公司的持续发展奠定了坚实的市场基础及资源基础。爱点击首席执行官兼共同创始人薛永康先生表示:“2018年对于爱点击来说是极富成效的一年,经过一年的耕耘,我们在移动营销市场的领先地位得到进一步巩固,在此基础上,公司数据和技术层面的延伸能力逐渐明确并落地,未来,凭借业界领先的中国消费者数据库、丰富的企业级客户服务经验,以及强大的数据分析能力,结合多元业务的发展计划,相信爱点击可以继续保持快速稳定的增长态势。”

精雕细琢坐稳中国营销技术“第一阵营”

全球数字化和供需关系升级要求今天的营销人员必须通过数字手段与用户建立连接,营销技术则被认为是最有效的“连接器”。自2017年底纳斯达克上市以来,爱点击在在线营销技术与数据层面不断加码,力求为客户提供与时俱进的移动营销解决方案,激发客户和市场对营销价值的全面认知与需求。

2018年,爱点击与腾讯、百度、哔哩哔哩等互联网领先品牌持续强化合作关系,从搜索、社交、年轻群体等维度切入,让自身的数据更丰富化、完善化,并从技术层面完成对接和叠加,加强数据的分析能力及洞察能力。根据全球知名咨询公司Frost & Sullivan的报告显示,目前爱点击已经拥有7.8亿活跃受众,建立了庞大的中国消费者数据库并实现了广泛的媒体覆盖,智能化和自动化的服务方式能够助力现代营销人员提供更具深度的决策依据和更加透明的广告投放。

同时,针对不同行业营销需求的差异性,爱点击在垂直行业数据解决方案层面不断尝试与深挖,以旅游零售、新零售、汽车、快消等行业为试点,将大数据与多年服务经验相结合,形成独特并前沿的市场洞察,加上新兴App和新兴投放平台的聚合能力,确保解决方案能够因“时”制宜,因“需”制宜,在帮助客户获得商业成功的同时实现自身移动营销业务的有机增长,进一步稳固公司在中国营销技术行业的领先地位。

多元发展寻求数据/技术资产价值最大化

数据能力和技术能力的不断攀升让爱点击将眼光延伸到了移动营销之外的领域。2018年初,爱点击在营销技术平台的基础上推出了商业智能解决方案,开启“营销+BI”双轨并行的业务发展模式,随后的一年里,爱点击在线上教育、房地产、交通出行等多个行业不断践行自己的商业智能之路,帮助企业面对数字化运营难题。2018年第四季度,爱点击商业智能解决方案拓展至“智慧政府”领域,与合肥高新区·中国声谷达成合作意向,以大数据为核心助力中国声谷实现管理和公共服务的精准化、智能化,提升管理效率,完善“服务型政府”的数据化建设,此举标志着爱点击商业智能解决方案已经获得商业和非商业用户的双重认可,双轨的发展策略正在产生效应。

为了使商业智能获得进一步落地能力,实现已有数据和技术的价值增加,爱点击于近期战略投资了中国领先的第三方独立软件供应商——畅移,面向智慧零售的蓝海市场,结合爱点击已有的营销能力、BI能力与畅移基于微信的领先CRM 能力,积极构建营销云+CRM的集成生态系统,帮助零售商打通线上线下数据,通过精细化运营提升消费者的消费体验,同时为零售商在业务战略层面的调整提供依据。

“今年是爱点击成立的第十年,在十年中我们始终坚持创新,无论在营销领域还是非营销领域时刻把握客户需求和行业发展脉搏,以业务的多样化来面对市场环境甚至宏观经济环境的变化。2018年我们向市场递交了一份满意的答卷,面对未来,我们也将勇往直前,朝着一体化CRM和营销云平台的转型之路大步迈进。” 薛永康先生补充道。

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