(简体中文) 爱点击2019二季度财报: 直面外部宏观挑战,爱点击二季度再创新高
2019-08-27

(简体中文) 2019年8月27日,香港 — 中国独立在线营销与企业数字化运营解决方案提供商爱点击互动亚洲集团有限公司(下称“爱点击”)(纳斯达克股票代码:ICLK)发布截至2019年6月30日,未经审计的2019年第二季度财务业绩。

 

进入2019年以来,即使面对由国际宏观环境不确定性导致的货币汇率波动的影响,爱点击二季度收入依然创下历史新高,达到4,935万美元,同比增长16%按不变汇率计同比增长24%至5,280万美元,由“市场营销解决方案业务”与“企业运营解决方案业务”两大核心业务共同驱动。

(* 与2018年第二季度相比,本季度人民币兑美元贬值7%)

 

在集团毛利方面,截至2019年6月30日的季度毛利润为1,360万美元,同比增长37%,相比去年同期毛利润为991万美元,主要原因是“市场营销解决方案”的毛利润有所提高,以及利润率较高的“企业解决方案”快速增长对公司毛利的贡献。

 

值得注意的是,“企业运营解决方案”环比一季度实现增长超过80%,达到276万美元,反映了爱点击帮助企业实现“全业态数字运营”的解决方案持续受到市场认可。另一方面,“市场营销解决方案”季度收入为4,659万美元同比增长9%按不变汇率计同比增长17%至4,990万美元保持了一贯的稳定健康成长,也反映出品牌商对营销解决方案的需求稳步提升。另外,根据非美国通用会计准则下的季度调整后EBITDA为84万美元,反映了爱点击营运能力的稳定性和持续性。

 

爱点击首席执行官兼共同创始人薛永康表示,“截止2019年上半年,爱点击已经取得和多家知名品牌合作,“企业运营解决方案”收入占总收入的4.8%。相信随着时间推移,越来越多的企业对‘全业态数字运营’解决方案的需求增长,将为爱点击带来更高净值的业务收入及毛利贡献。”

 

近期与日本领先的战略公关集团Vector Inc.建立新的战略合作关系,这即为爱点击开拓全球市场带来新局面,同时也是在爱点击在“企业运营和市场营销一体解决方案”的完美例证。薛永康认为,利用爱点击线上和线下数据整合优势,帮助日本本土品牌精准触达在日中国游客,并激发他们巨大的消费潜力,通过建立这样更多的跨国合作机会,从而真正实现爱点击在“智慧零售”领域的全球布局。

 

业务亮点

 

随着爱点击在“全业态数字运营”领域的不断发力,利用在国内市场积累的人群数据优势,借助“大数据+人工智能”技术积极拓展全球市场业务,为全球品牌提供数字整合解决方案,挖掘数量庞大的中国游客在当地消费潜力。“市场营销”+“企业运营”加速驱动爱点击高净值业务发展。

 

为日本企业提供“智慧零售”解决方案,挖掘赴日中国游客的消费潜力

 

爱点击宣布和日本领先的战略公共关系集团Vector Inc建立战略合作关系,旨在为日本企业提供全方位营销及智慧零售解决方案,以触达日益增长的中国赴日游客消费需求,挖掘他们的消费潜力。

 

此次双方的合作行业领域主要包括:餐饮、购物消费、旅游局和机场等这些中国游客消费集中的领域,同时为多家日本大型企业提供数字化服务。爱点击将利用庞大的数据平台和人工智能(AI)技术,通过对线上和线下数据整合分析,能够有效预测中国赴日游客的消费行为,从而为日本企业从识别、参与、激活等各个方面精准掌握消费者行为,做出准确的营销决策,更有效提升商家的销售转换效率。当中,Vector将利用本土优势,全面监督把控市场战略、客户关系、营销内容产生。

 

联手泰国营销巨头VGI成立之合资公司V-Click正式成立

 

具有强大消费能力和消费欲望的中国游客已经成为很多泰国消费品牌重要争取对象。近日,泰国线下/线上(O2O)解决方案供应商VGI和爱点击共同组建的合资企业-V-Click已正式成立。

 

V-Click将充分利用爱点击和VGI分别在中国和泰国的本土数字化资源优势,为泰国本土品牌提供有针对性的、定制的、可监测的营销解决方案,深化品牌和中国消费者之间互动,挖掘更具潜力的商业增长点和盈利点,创造跨境营销机会,为泰国当地消费品牌提供全面而深入的中国消费市场分析服务,从而帮助品牌通过数字营销手段有效提升销售业绩。

 

展望

 

根据截至新闻发布当天所获得的信息,公司对于2019第三季度及2019全年提供如下展望信息:

 

2019年第三季度:

  • 收入预计为5000万美元至5400万美元。
  • 毛利率预计在26% 至28%之间。

 

2019年全年:

  • 净收入预计为1.9亿美元至2.1亿美元。
  • 毛利率预计在26% 至28%之间。

 

以上展望基于市场当前的条件,反映公司对市场和运营条件、外汇汇率波动预期及客户需求的初步预估,可能会发生改变。另请参阅“Safe Harbor Statement”中列出的因素。

 

 

本文之英文原文版本为官方唯一具有法律效力之版本,中文版公告仅供参考,完整英文公告和财报电话会议重播,请参见http://ir.i-click.com。若中文版与英文原文版本之间有任何不一致之处,或含义有任何不同,应以英文原文版本为准。

 

 

关于爱点击

爱点击互动亚洲集团有限公司(NASDAQ:ICLK)作为中国领先的独立在线营销与企业数字化运营解决方案提供商,连接全球广告主与中国受众。基于前沿技术,我们专有的平台拥有全渠道营销能力,通过数据驱动和自动化的方式满足多样化的营销需求,帮助国际和国内营销人员触达中国目标受众。爱点击成立于2009年,总部位于香港,通过全球十大办公地点覆盖亚洲及欧洲市场。

 

 

Safe Harbor Statement

This announcement contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s fluctuations in growth; its success in implementing its mobile and new retail strategies; including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; fluctuations in foreign exchange rates; and general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

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