(简体中文) 爱点击携手泰国营销巨头VGI成立合资公司 对准泰国蓬勃发展的数字营销市场 助力东南亚企业搭上中国消费升级快车
2019-04-24

(简体中文) 2019年4月24日,香港和曼谷 —— 中国领先的独立在线营销数据与技术平台爱点击(NASDAQ:ICLK)和泰国顶尖线下到线上 (O2O) 广告解决方案供应商VGI Global Media Plc (VGI) (VGI.BKK)订立合资公司协议,将通过引进先进的数字营销技术为东南亚企业提供更有效的营销解决方案,帮助他们抓住价值数十亿美元的中国消费市场。

近年来,中国消费者在东南亚各国展现出了强大的消费欲望和能力。在此背景下,合资公司将充分整合爱点击和VGI各自的优势,深化东南亚各地企业和中国消费者之间互动,挖掘更具潜力的商业增长点,共同创造跨境营销机会。期间,合资公司将通过一系列移动和新媒体产品来实现这一增长机会,其中包括:

  • 移动应用程序 —— 一款基于用户兴趣和偏好,生成个性化数字内容的AI移动应用程序。实现对目标人群的精准细分,帮助品牌制定更具针对性的营销内容。
  • 中国解决方案 —— 中国解决方案涵盖一系列数字营销产品,包括市场洞察平台,社交媒体及移动受众解决方案等。同时,结合爱点击平台上覆盖8亿活跃受众的数据能力,这些产品不仅可以帮助客户深入了解中国消费市场,更能够帮助客户精准地触达中国消费者,尤其是规模庞大的中国出境游客。
  • O2O解决方案 —— 1万个全新的移动充电站将被引进到VGI位于泰国广大的线下投放渠道,包括泰国BTS SkyTrain的公交站台及泰国领先包裹送递公司Kerry Express的配送中心等。该移动充电站具备展示客户营销信息的功能, 让营销信息无缝触达到每个消费者。

爱点击CEO兼共同创始人薛永康表示:“通过提供各种创新的解决方案,新成立的合资公司将进一步加强爱点击与VGI在当地数字营销市场的影响力。面对消费者需求的快速变化,提供有效、灵活和更精准的产品和服务是未来在营销领域获取成功的关键保障。我们相信,爱点击与VGI的此次战略合作可以为该地区的品牌创造更大、更创新的营销价值,同时助其达成更多的商业及投资目标。”

泰国VGI首席执行官Nelson Leung表示:“这次合作将有效推动泰国,乃至东南亚的数字技术在营销领域的发展应用。我们很高兴与爱点击联手,通过战略性地优势整合,来释放我们双方潜力,以提高我们在该地区的数字营销影响力和市场份额。通过爱点击在数字市场分析方面的专业知识和对中国大陆地区以及更广泛的亚洲市场的了解,我们将更好地为客户提供有针对性的、定制的、可监测的营销解决方案。我们还将继续扩大O2O解决方案,以满足不断增长的中国市场的需求。“

合资公司将进一步挖掘东南亚市场的巨大潜力。中国是世界上出境旅游人数最多的国家。根据中国文化和旅游部的数据,2018年中国出境游客人数近1.5亿人次。对这些游客来说,最受欢迎的目的地是泰国,其次是日本、越南,新加坡、印尼和马来西亚。随着经济发展,中国出境游客表现出强烈的出国消费倾向,他们在2017年花费了2580亿美元,贡献了全球出境游开支的21%,再次证明了中国消费者的消费能力。合资公司不仅仅着眼于旅游业,也会抓紧零售、消费品、医疗保健和娱乐等行业的潜在机遇。

合资公司的成立仍有待相关监管机构的审批。

 

关于爱点击

爱点击互动亚洲集团有限公司(NASDAQ:ICLK)作为中国领先的独立在线营销数据与技术平台,连接全球广告主与中国受众。基于前沿技术,我们专利的平台拥有全渠道营销能力,通过数据驱动和自动化的方式满足多样化的营销需求,帮助国际和国内营销人员触达中国目标受众。爱点击成立于2009年,总部位于香港,通过全球九大办公地点覆盖亚洲及欧洲市场。

 

关于VGI Global Media plc

成立于1998年的VGI(泰国证劵交易所上市代号:VGI.BKK)旨在成为泰国领先以客户为首的媒体公司。我们所富有的文化历史反映出我们的定位以至今日的事业发展里程。 VGI源是泰国第一的户外广告平台,在交通运输、办公室、户外及航空多个户外空间拥有逾70亿泰铢的广告库存。时至今日,VGI透过旗下的 广告、支付和物流平台独家存取消费者行为数据库,成为独特的市场领导者。我们将数据转化为消费者洞察分析,使我们能够提供线下至线上的解决方案。为了向客户提供更优越的体验,我们协助品牌在购买过程中的每个阶段吸引客户。以公司市值超过670亿泰铢(20亿美元)来计算,我们是泰国证劵交易所第一的上市媒体公司,总销售营收为39.36亿泰铢,截至2018年3月的利润率为21.5%。 VGI为泰国领先大众运输系统BTS Group Holdings Plc.的集团成员。

 

Safe Harbor Statement

This announcement contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “explore,” “confident” and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s fluctuations in growth; its success in implementing its mobile and new retail strategies, including extending its solutions beyond its core digital marketing business; relative percentage of its gross billing recognized as net revenues under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favorable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology and business intelligence solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions or investments, fluctuations in foreign exchange rates; general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

 

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