(简体中文) VGI 战略投资爱点击 强化合作关系 连接中泰商机
2019-06-13

(简体中文) 香港,2019年6月13日 – 中国的独立在线营销与企业数字化运营解决方案提供商爱点击 (“iClick”) (NASDAQ:ICLK) 和泰国顶尖线下到线上 (O2O) 广告解决方案供应商VGI Global Media Plc (“VGI”) (VGI.BKK) 继2019年4月24日宣布成立合资公司后,VGI进一步战略投资爱点击以加强两家公司的合作关系。此举显示双方对合作带来的协同效应与更多市场机遇充满信心。

爱点击CEO兼共同创始人薛永康表示:“随着我们战略布局的持续落地,爱点击与VGI的协同发展潜力将变得更加明显。VGI具备市场领先的解决方案和客户资源,与爱点击的现有能力结合,能够为东南亚企业提供新的市场切入点,以助其接触到中国市场的海量机会。 VGI决定在公布合资协议后进行战略投资,是对爱点击商业模式和运作方式的巨大信任,同时也表明VGI对于双方合作的充足信心。”

VGI是泰国O2O解决方案的市场领导者,拥有泰国最大且浏览量最高的户外媒体平台,覆盖全国广告库存价值逾70亿泰铢(2.25亿美元[1])。VGI旗下的微支付平台Rabbit Group拥有超过1200万用户,以及包括其母公司BTS Group (“BTSG”) (BTS.BKK) 在内的众多合作伙伴 。

BTSG是泰国领先的大众运输服务集团,也是泰国蓝筹股指数SET 50中的成分股之一。其运输系统每日平均载客量近70万人次;集团除了运输业务之外,还涉足媒体、房地产与信息服务等业务。VGI从BTSG获得了独家长期合同,负责运营BTS SkyTrain的在线及未来运输路线上的广告空间。

爱点击与VGI的合资公司将进军以下领域:

  • 借助于VGI的数据资源开发SaaS营销解决方案及AI移动应用程序,帮助更多国际品牌有效捕捉泰国消费者需求,同时助其连接众多“旅泰”的中国消费者,挖掘更多商机。
  • 爱点击的核心优势能够帮助海外品牌精准触达中国消费者,同时做出更明智的商业决策。该合资公司将帮助泰国品牌通过更有效、更智慧的营销活动来接触中国消费人群。

一项最近的研究结果[2]表明,泰国互联网用户每天花费在移动互联网上的时间超过五个小时,位列全球第一,营销人员需针对泰国市场需求提供定制化的移动营销策略。同时,泰国是最受中国游客欢迎的海外旅游目的地之一,根据泰国旅游和体育部统计,2018年,中国的“旅泰”游客达到1050万,其总消费额高达180亿美元。庞大的游客数量和消费能力使中国游客成为泰国品牌的目标客户群,行之有效的营销策略将助其在中国消费者中提升品牌认知度,同时激发消费者购买欲,进而获得更高的品牌价值。

 

[1] 根据2019年6月11日汇率计算:1美元兑 31.16泰铢

[2] Digital in 2019 Report, Hootsuite & we are social

关于爱点击

爱点击互动亚洲集团有限公司(NASDAQ:ICLK)作为中国的在线营销与企业数字化运营解决方案提供商,连接全球广告主与中国受众。基于前沿技术,我们专有的平台拥有全渠道营销能力,通过数据驱动和自动化的方式满足多样化的营销需求,帮助国际和国内营销人员触达中国目标受众。爱点击成立于2009年,总部位于香港,通过全球九大办公地点覆盖亚洲及欧洲市场。

Safe Harbor Statement

This announcement contains forward-looking statements. These statements constitute “forward-looking” statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and as defined in the U.S. Private Securities Litigation Reform Act of 1995. These forward-looking statements can be identified by terminology such as “will,” “expects,” “anticipates,” “future,” “intends,” “plans,” “believes,” “estimates,” “confident” and similar statements. Such statements are based upon management’s current expectations and current market and operating conditions, and relate to events that involve known or unknown risks, uncertainties and other factors, all of which are difficult to predict and many of which are beyond the Company’s control. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including but not limited to the following: the Company’s fluctuations in growth; its success in implementing its mobile and new retail strategies; including extending its solutions beyond its core online marketing business; its success in structuring a CRM & Marketing Cloud platform; relative percentage of its gross billing recognized as revenue under the gross and net models; its ability to retain existing clients or attract new ones; its ability to retain content distribution channels and negotiate favourable contractual terms; market competition, including from independent online marketing technology platforms as well as large and well-established internet companies; market acceptance of online marketing technology solutions and enterprise solutions; effectiveness of its algorithms and data engines; its ability to collect and use data from various sources; ability to integrate and realize synergies from acquisitions, investments or strategic partnership; fluctuations in foreign exchange rates; and general economic conditions in China and other jurisdictions where the Company operates; and the regulatory landscape in China and other jurisdictions where the Company operates. Further information regarding these and other risks is included in the Company’s annual report on Form 20-F and other filings with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company undertakes no obligation to update any forward-looking statement, except as required under applicable law.

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