Counting Down to Singles’ Day 2016
November 1st, 2016

Echoing Jack Ma’s dream of “serving two billion global customers”, Alibaba plays up the “go global” element further in terms of promotion (the “See Now, Buy Now” VR fashion show, the recruitment of a Chief Maimeng Officer and more) and actual scale (opening to markets outside mainland China for the first time) of this year’s Single’s Day festival.

The ecommerce giant kicked off its promotion initiatives way earlier this year with something new as part of the run up to the 24-hour online shopping spree, on top of the usual countdown party that featured US pop star Katy Perry as the event’s “global ambassador” this year.

While we all look forward to whether Alibaba will break another sales record this year (and how big of the pie will mobile take), we’ve prepared a brief piece on Singles’ Day 2016 for your interest reading.  Happy reading and happy shopping (to fellow Hongkongers and Taiwanese who get to join Singles’ Day for the first time)!

More Highlights
The China Expert Series: Don’t Jump to Conclusions Over Brand…
March 13th, 2017
There’s been a perception that ad fraud is outrageously rampant in China. In our first piece in ‘The China Expert Series‘ with Exchange Wire, Darren Jacobs our Head of Agency…
We’re named one of the ‘Top 10 Ad Management Software…
March 7th, 2017
We’ve won an award! Happy to share that we’re one of the winners on Marketing Tech Insights Magazine’s 2017 list of ‘Top 10 Ad Management Software Solution Providers’. The annual…
Launching iACCESS to meet increased demands on supply and transparency
February 10th, 2017
Our Head of Agency Sales for SEA and Europe Darren Jacobs just spoke to The Drum on the launch of iACCESS – iClick Interactive’s new cross-channel targeted marketing platform for…
Chinese New Year – A time for family reunions, celebrations,…
January 24th, 2017
With 6 million Chinese consumers expected to travel overseas this Chinese New Year, we shared a couple of insights on The Drum into the evolving Chinese outbound travelers –the increasingly…
Cut through the noise when marketing to China
September 12th, 2016
Following what we’ve shared at The Drum’s Marketing to Asia breakfast briefing early in September, here comes a recap of our tips for marketers who are planning to set foot in…
We’ll be joining dmexco 2016!
August 10th, 2016
We’ll be joining dmexco 2016 which is happening in about 6 weeks! The world-leading annual industry expo and conference will be held on 14-15 September 2016 at Cologne this year,…