With the digital landscape in China developing at lightning speed, many overseas advertisers have concerns about brand safety, fraudulent traffic and viewability. China’s unique digital environment presents challenges that have often led to misconceptions for marketers preparing to spend advertising dollars, creating a need for the local marketers to provide transparency by establishing local standards.
MMA (Mobile Marketing Association) China has recently announced the release of its first three standards in China, aiming to increase brand protection by reinforcing brand safety and fighting fraudulent traffic. iClick Interactive is the only representative from the online technology space, offering valuable opinions and contributing support towards the development of these standards. Check out our involvement on the Drum here.