Extra’s “tastes and flavors” video ad series had been winning people’s hearts since launch, thanks to its micro-movie-style storytelling approach.
Extra hoped to enhance its digital advertising effort on mobile to generate greater brand awareness and expand target audience reach, yet without sacrificing its signature micro-movie ad approach and quality of its visuals.
Extra also hoped to enhance interaction with its target audience via something innovative that delivers fresh and engaging brand experience.
Extra is one of the first advertisers using iClick Interactive’s MoTV solution (mobile in-app native video ad), which programmatically serves 50MB high-resolution mobile video ads (compared to market norm of 1-3MB) in a native, non-intrusive manner to the target audience groups identified, prioritizing user experience and boosting ad receptiveness and engagement.
MoTV is connected to a basket of select premium Hero Apps in mainland China, ensuring an extensive yet precise user reach as well as quality contexts within which the ad was served for Extra.
・10-times higher click-through rate (CTR) compared to campaigns using standard mobile ad formats
・Expanded potential target audience reach
・Enhanced user engagement
・Obtained precise insights of campaign’s target user interaction, engagement and view-through rate (VTR) for future reference