With Hong Kong’s mobile market set to soar in 2018 and the spotlight shone directly on China’s unprecedented digital evolution, Yoyo Ng, our general manager of Hong Kong, sat down with Campaign Asia-Pacific to speak on trends in 2018, the importance of leveraging video and social content, and bridging the Mainland border.
The beauty of digital here is that everything is measurable. We help marketers put more towards planning and research, allowing them to engage with their audience in a more meaningful way. Our tools in doing so are diverse. iAudience, iClick Interactive’s audience identification solution, uses audience knowledge, keyword identification and competitive landscape mapping to deepen client engagement with their target audience. Our partner platform, iAccess, is a cross-channel audience targeting solution capable of working alone or in-hand with iAudience.
Check out Yoyo Ng’s sharing on the topic with Campaign Asia-Pacific here.