Nike launched its official online store ‘NIKE.COM’ in 2014’s summer with an aim to more directly engage its target audience via mobile, hence promoting their awareness of and interest in the store and its featured products.
The key challenge is to customize Nike’s message for individual target consumers which each has diverse product needs and a unique set of mobile behaviors. Boosting the store’s traffic and regaining interest from prior store visitors to promote store sales would be another objective.
Leveraging iClick Interactive’s multidimensional data map, we pinpointed Nike Store’s target audience groups via the digital footprints internet users left online across search engines, websites, social media, ecommerce sites and their interactions with digital ads when they’re on mobile.
We then precisely deliver Nike’s messages to the groups in a programmatic, holistic mobile approach, comprising iClick Interactive’s MoSocial solution (in-app display on social media), SEM, programmatic display and dynamic retargeting.
The campaign scooped the Best M-commerce Solution Award at Marketing Magazine’s Mob-ex Awards 2016.