Industry profiles: The iClick Interactive Q&A – ‘Understanding the Chinese consumer’
2019-03-21

Thanks Mumbrella for featuring iClick’s company story as we celebrate our 10th anniversary this year – our CEO and Co-founder Sammy Hsieh shared how we have gone from start-up to being listed, the transformation of our marketing cloud solutions and the next big thing in marketing technology industry.


Now celebrating 10 years in business, digital marketing technology player iClick has developed a reputation for enabling businesses like Puma, Audi and Cartier to crack the lucrative consumer market in China – in this Q&A interview, the company’s chief executive officer and co-founder Sammy Hsieh talks about that journey and provides commentary on where the industry will go next.

How and why is your company different from all the others out there, what is unique about what you do and your approach?

“The main reason that clients keep coming to us is our level of access and understanding of the Chinese consumer. Much has been written about the size and growth of the Chinese shoppers and none of it is understated.

“Brands have seen this for a number of years but the market is increasing in complexity and companies want trusted partners to help them understand this. iClick is celebrating our 10th anniversary this year, and we have built up the experience and a level of analytics that give us a real edge…

Read the full interview: here

More Insights
iClick Interactive X Asian e-Tailing Summit 2019
December 10th, 2019
iClick Interactive joined hands with HKTDC to co-host a workshop for Asian e-Tailing Summit 2019 last week in Hong Kong, themed “Best Practices for Omni-channel Retailing”. As an industry veteran…
iClick Interactive: China’s Top Digital Marketing Trends to Watch Out…
November 19th, 2019
“iClick Interactive: China’s Top Digital Marketing Trends to Watch Out For in 2020” was successfully held on 19 Nov 2019 with over 60 brand marketers joined us in London! In…
China Digital Conference – Reaching the New Chinese Travelers through…
October 18th, 2019
With 149 million Generation Z (born 1996 – 2010) consumers, China has the largest Gen Z consumers in the world. These digital natives spend 74% of their time on their…
iClick Interactive X Global Marketing World Tokyo 2019
October 15th, 2019
It is undeniable that China has become one of the world’s top market in facets of digital, tourism and travel retail. Lucy Zhao, our Sr. Sales Manager was honoured to…
iClick Meetup: The Next Emerging Digital Media in China
October 11th, 2019
With 1.4+ billion population and 70%+ digital & mobile penetration, China is poised to become the world’s top market in facets of digital, tourism and travel retail. Nonetheless, the digital…
Happy Hour Meetup with iClick and Douyin: Influencer Marketing in…
August 30th, 2019
In 2018, there were around 674 million social media users in China.* Despite Facebook, YouTube, and Twitter being blocked in the country, local social networking sites such as Tencent WeChat,…
iClick Interactive, FEZ Japan and Cplus co-hosted “China Digital Marketing…
July 22nd, 2019
iClick Interactive, FEZ Japan and Cplus co-hosted “China Digital Marketing Conference 2019” in Tokyo, Japan yesterday. 80+ Japanese marketers joined to conference to learn the digital landscape and winning strategy…
iClick Interactive’s joint venture, V-Click Technology, officially launched
July 11th, 2019
The joint venture formed between iClick Interactive Asia Group Limited and VGI Global Media Plc, V-Click is officially launched on 10th July 2019. The co-hosted launch event in Bangkok provided…
iClick Awarded the Most Valuable Services Award in Hong Kong…
July 2nd, 2019
We are delighted to have awarded as the “Most Valuable Services Award in Hong Kong 2019 – Smart China Marketing Leader of the Year” by Mediazone for providing competitive and…
iClick x HS Ad China Data Driven Marketing Conference 2019
June 28th, 2019
Co-hosted by iClick Interactive and HS Ad China, the “China Data-driven Marketing Conference 2019” was successfully held in Korea yesterday, Guest Speaker from Tencent, Ctrip.com and RED (XiaoHongShu) joined us…
iClick Awarded the Best Use of Data Insights at The…
May 9th, 2019
Big applause to iClick Interactive Hydron team for winning the Bronze Award on Best Use of Data Insights at the MARKies Award 2019! This award recognizes the effective use of…
iClick Interactive x Mumbrella Asia Travel Marketing Summit
May 8th, 2019
Our South East Asia General Manager, Raymond Teoh spoke to an excited crowd of over 300 digital marketers from travel and travel retail sectors at Mumbrella Asia Travel Marketing Summit…