We are delighted to announce the launch of our flagship marketing analytics platform – iNsights, a powerful tool that tackles marketers’ needs of centralized marketing campaign system and comprehensive data analysis. It gives brands in-depth and actionable consumer behavior insights to make meticulous marketing decisions and drive more effective marketing campaigns with 4 highlighted features:
- One-stop Tracking Solution
Unlike other standalone analytics platforms, iNsights provides efficient one-stop tracking solution that tracks and analyzes cross-channel campaigns covering China and overseas markets, eliminating the difficulties of using multiple marketing tracking systems.
- Full Data Analysis
Utilizing full-data analytics to produce reliable and accurate insights, iNsights uses full event data to demonstrate the real performances and trends. It provides brands a better understanding of marketing-driven traffic as well as on-site audiences behaviors and facilitates more effective re-targeting.
- User-friendly Dashboard
iNsights embraces an easy-to-navigate, interactive and graphics-driven dashboard that renders complicated data into visualized interactive graphics that deliver actionable insights. Marketers are able to identify website performance and activities, detailed breakdown of channel’s performances metrics and conversion funnel at a glance.
- Strong Addition to iSuite
As a strong addition to iClick’s iSuite solution, iNsights empowers global marketers to efficiently track and analyze audience behavior during marketing campaigns and enables them to re-target audiences more precisely.
Combined with iAudience, iAccess, iActivate and other iSuite products, iNsights completes the full campaign cycle including the identification of target audiences, omni-channel ad placement, marketing campaign analytics and look-alike remarketing, empowering more effective long-term ad campaigns across multiple markets.