Land Rover’s Discovery 4 Programmatic Ad Campaign
Land Rover algorithmically expanded target audience reach for Discovery 4 by 1.8 times using iClick Interactive’s data platform, and generated 2,530+ test drive registrations in…

Land Rover planned to run an ad campaign that effectively reaches high-end SUV users for the launch of its new Discovery 4 model. Yet it would be difficult to precisely identify the right users – high-income professional SUV enthusiasts based on basic audience tags such as age and geographical locations.

Meanwhile, the size of audience data available from Land Rover’s previous ad campaigns was relatively small, giving rise to a desperate need to identify other highly potential users and outreach them with precision.


Leveraging iClick Interactive’s multidimensional data platform, we identified Discovery 4’s core target audience group – those who had searched, browsed and shared on social about the car model across the channels and the screens in the previous month.

The target pool was then expanded via the use of the “look-alike” strategy to identify other highly potential target audiences whose interests were highly similar to those of the core group.

To maximize campaign reach, we’d especially come up with a specialized list of search keywords based on Land Rover’s historical campaign data to further identify the “hidden” high-end SUV consumers in the market.

1.8 times
By which target audience sized was expanded
Conversion rate
Test drive registrations in 3 months
More Case Studies
Volkswagen Passat’s mobile ad campaign achieved an average CTR of 1.38%, with 370+ test drive registrations generated within two weeks.
Automobile | Award-winning campaign
Audi achieved an exceptionally high CTR of 4.44% for its new model A6L’s ad campaign via the adoption of iClick Interactive’s MoTV solution, achieving an…
Consumer Electronics
Huawei expanded its loyal customer base by 16 times via iClick Interactive’s cross-screen targeting campaign – which comprised traditional and new ad formats including MoTV…
Food & Beverages
Suntory Beer successfully reached 73%+ of the target consumers identified achieving an average CTR of 2.62% via iClick Interactive’s programmatic video ad solution.
Sports & Lifestyle | Award-winning campaign
Adopting a full suite of iClick Interactive’s mobile advertising solution, Nike achieved a 400%+ increase in sales and a significant boost in online traffic for…
Consumer Electronics | Award-winning campaign
The award-winning campaign effectively promoted product awareness of and interest in Huawei MateBook via precise multidimensional mobile targeting solution, making the notebook the bestseller in…