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How far are brands from conducting AI-driven marketing in China?
September 28th, 2017
Having a good grasp of your first-party data is the first step to success. In the world of digital marketing, tech giants in the West…
The Rise of the E-commerce Shopping Holiday in China
July 4th, 2017
The pace of China e-commerce doesn’t seem to be slowing; Over the last 7 years, Chinese ecommerce giant Alibaba led a change to overall ecommerce…
Enhancing Digital Standards in China – Our Joint Approach with…
May 31st, 2017
With the digital landscape in China developing at lightning speed, many overseas advertisers have concerns about brand safety, fraudulent traffic and viewability. China’s unique digital…
Conducting effective data-driven marketing in China
April 26th, 2017
A data-driven approach to marketing provides both speed and accuracy, and this is imperative when you are targeting China as the market is huge and…
The China Expert Series: Don’t Jump to Conclusions Over Brand…
March 13th, 2017
There’s been a perception that ad fraud is outrageously rampant in China. In our first piece in ‘The China Expert Series‘ with Exchange Wire, Darren…
We’re named one of the ‘Top 10 Ad Management Software…
March 7th, 2017
We’ve won an award! Happy to share that we’re one of the winners on Marketing Tech Insights Magazine’s 2017 list of ‘Top 10 Ad Management…