Whether you’re a seasoned veteran or new to digital marketing, there is always something new to learn about a digital China.
Chinese New Year spending frenzy has just got bigger
March 7th, 2018
Chinese New Year celebrations today are on-the-move, digital and big-budget. In keeping with the digital age, it is imperative that marketing dollars ought to be…
Chinese New Year Goes Mobile
February 6th, 2018
China is the biggest outbound market in the world now, especially Chinese New Year will soon be underway. Last year, CNY’s 6 million travelers left…
Singles’ Day is no longer just about Alibaba
November 23rd, 2017
Singles’ Day is no longer just about Alibaba but a nation-wide shopping craze. Yes Alibaba-owned Tmall is the grandest online shopping mall in China, but…
Ready to gear up for Alibaba’s Bonanza 2017?
October 12th, 2017
November 11 is known as Singles’ Day in China and it has become a major shopping holiday for the massive online shoppers within and outside…
Grab your Golden Week opportunities for money-spinner in China
July 24th, 2017
China’s upcoming National Day Golden Week becomes a global phenomenon, more and more overseas advertisers are realizing the potential it holds for capturing a greater…
Chinese outbound travel market recaps 2016
March 2nd, 2017
The Chinese outbound travel market will continue to be huge in 2017. We’ve prepared a recap of a few key figures of the Chinese outbound…