What the world can learn from China’s 11.11 Sales
2018-12-17

Ever since the first Single’s Day or 11.11 sale began in China in 2009, every year, there would be plenty of commentary explaining the phenomenon to an international audience. This doesn’t appear to be necessary any more.

In its tenth edition, the event has grown into the world’s largest shopping festival where 180,000 brands participate and consumers take less than two hours to spend a phenomenal 100 billion yuan ($14.5 billion).

It is an event in its own right. Not an imitation, but something that that consistently pushes the boundaries in terms of content, tie-ins and consumption. In 2012, sales for Single’s Day first surpassed Cyber Monday and Black Friday in the US.

And so effectively targeting buying power has been a focus for many international marketers. Given the volume of purchases and the willingness of Chinese consumers to embrace new technologies, it is also a true testing ground for brand owners.

iClick has observed three major changes during this year’s 11.11…

Read more: here

 

More Insights
iClick Interactive x Mumbrella Asia Travel Marketing Summit
May 8th, 2019
Our South East Asia General Manger, Raymond Teoh spoke to an exited crowd of over 300 digital marketers from travel and travel retail sectors at Mumbrella Asia Travel Marketing Summit…
Market Insights: The Future of Retail- When Social Commerce Meets…
April 26th, 2019
E-commerce in China has changed rapidly in recent years making brands to embrace more marketing tactics and innovations to capitalize on the opportunity. iClick Interactive hosted a Social Commerce x…
iClick Interactive x MarketingPulse 2019
March 21st, 2019
We had a fruitful afternoon at the MarketingPulse 2019 yesterday – together with Baidu International, we presented to an excited crowd of brand marketers about the key insightful findings from…
Industry profiles: The iClick Interactive Q&A – ‘Understanding the Chinese…
March 21st, 2019
Thanks Mumbrella for featuring iClick’s company story as we celebrate our 10th anniversary this year – our CEO and Co-founder Sammy Hsieh shared how we have gone from start-up to being listed, the transformation of our…
iClick Scooped 4 Awards at Google Premier Partner Awards 2018
November 15th, 2018
Google Premier Partner Awards 2018 set to be a memorable occasion for teams and companies to celebrate their digital successes. iClick Interactive took pride this year by reaping four outstanding awards in the categories…
Chinese Travellers: Looking Beyond the Cliché
November 14th, 2018
The rapid growth of China’s lucrative outbound tourism market is nothing new to the travel industry. According to the data from United Nations World Tourism Organization (UNWTO), Chinese outbound travellers…
Infographic: Chinese Outbound Travel Shopper
November 7th, 2018
iClick Interactive x The Trinity Forum Shanghai
November 1st, 2018
Our Chief Product Officer, Yan Lee, spoke at this year’s Trinity Forum, the world’s most influential airport commercial revenues conference which was held in Shanghai. Yan presented to an exciting crowd…
iClick Interactive x Mezzomedia Global Digital Conference Seoul
October 19th, 2018
Our Chief Product Officer, Yan Lee, joined The Mezzomedia Global Digital Conference in Seoul as a keynote speaker to explore how digital can play a role in fully exploiting the…
iClick’s iAudience Awarded as the Best Audience Measurement Platform at…
October 12th, 2018
iClick Interactive has scooped the Best Audience Measurement Platform award at the Drum Digital Trading Awards APAC 2018. We took home one of the top accolades within the region, not…
2018 Chinese Outbound Travel Shopper White Paper
October 2nd, 2018
Sammy Hsieh @ China Daily Asia Weekly
September 17th, 2018
In a recent interview with China Daily Asia Weekly, our Co-founder & CEO Sammy Hsieh explained on living his digital dream from an entrepreneur with visions of founding a marketing…