(English) With 149 million Generation Z (born 1996 – 2010) consumers, China has the largest Gen Z consumers in the world. These digital natives spend 74% of their time on their digital devices and 58% of them would prefer to leverage on information on social media for their purchase decision making process.
Held on 18th Oct in PARKROYAL on Pickering, Singapore, the China Digital Conference by iClick Interactive with the theme of “Reaching the New Chinese Travelers through KOLs and Influencer Marketing” was deemed a great success. The conference brought together hundreds of marketers with initiative to keep up with the rapidly evolving field of digital marketing in China and the emerging consumption trends to reach Chinese outbound travelers.
Speakers from Baidu International, Douyin, Qyer, RED and iClick Interactive shared experiences and practical tips on tapping the lucrative china market, click here to read the highlights of the event.