(English) With 1.4+ billion population and 70%+ digital & mobile penetration, China is poised to become the world’s top market in facets of digital, tourism and travel retail. Nonetheless, the digital landscape in China is highly fragmented and localised, thus inevitably, brands need to evolve and adapt to the local market in order to enter this lucrative market.
iClick partnered with the top emerging digital media stars in China to host an insightful event “iClick Meetup: The Next Emerging Digital Media in China” earlier in Hong Kong, with over 60 clients and agency partners joined us to learn about the latest digital market outlook as well as some new online marketing tools and strategies to keep up with the changing needs and desires of Chinese consumers.
Guest speakers from Douyin, Tongcheng-Elong, Ximalaya FM and Yike Talks joined us at the event to share their key insights on the latest digital market outlook and some insider tips to thrive in the dynamic and constantly-emerging China market. Alison Shih, our Senior Sales Manager highlighted iClick’s experiences and expertise in creating successful marketing strategies to win over the Chinese consumers.