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CONSUMER LIFECYCLE DATA
MANAGEMENT PLATFORM
Harness Data to be Customer-Centric
iAudience
iNsights
iAudience

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Uncover Your Target Audiences and Competitive Landscape in China with Our Best-in-class Market Intelligence at Your Fingertips
iAudience empowers marketers to understand their target audiences profiling, segmentation and competitive landscapes to explore new business opportunities through data-based audience insights that dramatically improve digital marketing strategy
Audience Understanding
- Aggregate diverse sources of anonymous data with more than 1,300 million active consumers into one single platform, allowing analysis of Chinese user behavior across multiple channels and devices
- Identify potential audiences of your market, brand, products and competitors
- Understand profiles and online behaviour of your target audience

Market Analysis Module
- Provide macro analysis of your target audiences with 53 pre-defined market segments
- Benefit from enriched audience profiling with key analysis metrics including demographics, psychographics, mobile app usage behavior and outbound travel destinations

Brand Analysis Module
- Provide deeper insights into brand’s positioning and competitive landscape
- Analysis from 3 dimensions, including “Landscape” – a high-level overview of entire competitive landscape, “My Brand” – an in-depth user portrait analysis of the brands and its products, and “Competitors” – a closer look into a brand’s individual competitors

Case Studies
consumer-electronics
Award Winning
iAccess
iAudience
iNsights
Blueair Asia “Urban Oasis – Enjoy healthy lives at home” Campaign
The demand for personal hygiene and homecare products has grown exponentially amidst the COVID-19 pandemic. This created a huge market opportunity for Blueair, a Swedish company providing award-winning air purifiers to expand their business massively across APAC, covering Hong Kong, Thailand,
iNsights

Marketing Analytics Intelligence to Turn Marketing Data into Actionable Insights
iNsights is a one-stop intelligent marketing analytics solution designed for website and WeChat Mini-program in China and overseas markets. Utilizing full-data analytics to produce reliable and accurate insights, iNsights provides a better understanding of the campaign performances, which helps brands to optimize marketing ROI and make smarter business decisions.
All-in-one Marketing Analytics Platform
- Support cross-channel tracking and analytics covering website and WeChat mini-program across China and overseas regions with high stability
- Provide web tag management and custom tracking tools, allowing marketers to gain insights on user behavior and preferences

Full-Funnel Analytics
Provide In-depth data analytics along full-funnel and give full visibility of insights derived from traffic analysis, user behaviours analysis, e-commerce analysis and custom analysis for making effective marketing decision.

High Flexibility of Customization
Allow marketers to create custom analysis across multiple traffic sources, events, marketing goals, and user segmentation to fulfil specific business need

End-to-end Full Data Analysis
- Use full event data instead of data sampling to demonstrate the real performances and trends
- High reliability

User-friendly Dashboard
- Render complicated data into visualized interactive graphics that deliver actionable insights
- Easy-to-navigate interface with intuitive data comparison and trend analysis

One-stop Martech Solution
- Designed to integrate into our end-to-end marketing technology solution
- Under iSuite MarTech ecosystem, iNsights contributes to upper-to-lower funnel analytics with reliable and actionable insights, which facilitates more effective remarketing through our programmatic advertising solutions

Case Studies
consumer-electronics
Award Winning
iAccess
iAudience
iNsights
Blueair Asia “Urban Oasis – Enjoy healthy lives at home” Campaign
The demand for personal hygiene and homecare products has grown exponentially amidst the COVID-19 pandemic. This created a huge market opportunity for Blueair, a Swedish company providing award-winning air purifiers to expand their business massively across APAC, covering Hong Kong, Thailand,