Harness Data to be Customer-Centric
iAudience
iNsights
iAudience
Uncover Your Target Audiences and Competitive Landscape in China with Our Best-in-class Market Intelligence at Your Fingertips
iAudience empowers marketers to understand their target audiences profiling, segmentation and competitive landscapes to explore new business opportunities through data-based audience insights that dramatically improve digital marketing strategy
Audience Understanding
- Aggregate diverse sources of data with more than 1,198 million active consumers into one single platform, allowing analysis of Chinese user behavior across multiple channels and devices
- Identify potential audiences of your market, brand, products and competitors
- Understand profiles and online behaviour of your target audience
Market Analysis Module
- Provide macro analysis of your target audiences with 53 pre-defined market segments
- Benefit from enriched audience profiling with key analysis metrics including demographics, psychographics, mobile app usage behavior and outbound travel destinations
Brand Analysis Module
- Provide deeper insights into brand’s positioning and competitive landscape
- Analysis from 3 dimensions, including “Landscape” – a high-level overview of entire competitive landscape, “My Brand” – an in-depth user portrait analysis of the brands and its products, and “Competitors” – a closer look into a brand’s individual competitors
