We are excited to announce a new milestone – iActivate, our ultimate SEM campaign management platform that connects a number of ad platforms into one single platform for efficient campaign monitoring and management. It is a strong addition to iClick’s iSuite products including iAudience, iAccess, iAx and iClick’s Tracking Solution, providing intelligent market insights that address the pain points faced by marketers to analyse and understand campaign performance in order to target audiences more accurately.
iActivate integrates and analyzes the often scattered ad campaign information with limited conversion details provided by different ad platforms across various geographic regions. In strong synergy with iClick’s tracking solution, iActivate provides marketers with customized comprehensive reports and actionable insights into the effectiveness of their advertising spend thereby enabling them to optimize future ad campaign performance. Following iAudience and iActivate’s upgrade, we will continue to leverage iClick’s over 930 million consumer profiles and advanced technology in machine learning and artificial intelligence to enhance and improve our product offerings to provide better solution to our clients.