We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used. To learn more information about the use of cookies, please visit our cookie policy.
Marketing Technology Platform
AI-based Technology Connecting Worldwide Marketers with Chinese Audiences
iAccess
iAdmanager
iActivate
iFans
iKOLs
iAccess

Reach Chinese Audiences across Premium Media Channels,
Supported by Massive Data Sources and Powerful AI Technology
iAccess is a cross-channel programmatic demand-side platform that adopts a data-driven approach to digital marketing by connecting brands and marketers with their target Chinese audience via premium Chinese publishers and ad exchanges.
Powerful Proprietary Multi-Dimensional Chinese Audience Data and AI Technology
- Leverage proprietary anonymous Chinese audience data across premium media channels to reach Chinese audiences
- Identify the target audience based on demographics, purchasing power, behaviors, interests, e-commerce preferences and more, offering advanced targeting capabilities for personalized marketing
- Define and reach your target audiences precisely across multiple channels at the right time
Broad Access to Premium Chinese Media Inventory at Scale
Access to the premium ad exchanges and media in China, covering millions of mobile apps, PC websites and premium OTV platforms, to advertise on any formats on any screen at any time, all available within one platform.
All-rounded Ads Management Capabilities
- Personalized Remarketing
- Cross-channel Frequency Control Management
- Advanced Audience Targeting Capability
- Third-party Tracking Support
- Deep Link Implementation
- Fraud Detection and Screening

Meet Global Compliance Standard
Fully integrated with renowned local Chinese player such as AdBug to ensure all campaigns will be delivered in a brand safety environment with full transparency and control.

Case Studies
food-beverages
iAccess
McDonald’s Thai KOL Campaign for New Product
McDonald’s Thai collaborated with top-tier KOLs to build product awareness and increased social engagement significantly.
consumer-electronics
Award Winning
iAccess
iAudience
iNsights
Blueair Asia “Urban Oasis – Enjoy healthy lives at home” Campaign
The demand for personal hygiene and homecare products has grown exponentially amidst the COVID-19 pandemic. This created a huge market opportunity for Blueair, a Swedish company providing award-winning air purifiers to expand their business massively across APAC, covering Hong Kong, Thailand,
luxury
Award Winning
iAccess
Great Eagle Group – Ontolo’s “Wisdom of Living” Membership Campaign
The Great Eagle (”GE”) has debuted their ”Wisdom of Living (‘WOL’)” Membership programme beginning of September 2020.
retail
Award Winning
iAccess
K11 Musea – “Share Joy” Campaign
To celebrate K11 Musea’s first anniversary, the luxury shopping centre in Hong Kong pushed out the “Share Joy” campaign for driving brand awareness with a series of art and culture events, in particular one of their most ambitious works, Van Gogh’s Ear.
consumer-electronics
Award Winning
iAccess
Huawei MateBook Launch Campaign
The award-winning campaign effectively promoted product awareness of and interest in Huawei MateBook via precise multidimensional mobile targeting solution, making the notebook the bestseller in its category after the campaign.
travel-hospitality
iAccess
Our success with Armani Hotel Dubai - Expanding their brand presence in digital China
Partnering with iClick Interactive, Armani Hotel Dubai significantly expanded its mobile audience reach in China for 87%, which subsequently contributed to the surge in room booking rate from China.
sports-lifestyle
Award Winning
iAccess
Get the most out of mobile solutions – NIKE.COM
Adopting a full suite of iClick Interactive’s mobile advertising solution, Nike achieved a 400%+ increase in sales and a significant boost in online traffic for its new online store, with 65%+ traffic coming from mobile.
banking-finance
Award Winning
iAccess
Citibank Online Acquisition Campaign – Loan Product
Citibank significantly increased its brand awareness via iClick Interactive’s mobile search and display campaign, with a significant boost in online acquisition completion rate by over 40%.
sports-lifestyle
Award Winning
iAccess
Big Data Empowers Precision Marketing – PUMA
Puma significantly increased its brand followers by 126% via iClick Interactive’s proprietary data platform that precisely identified its core target audience groups.
iAdmanager

Take China Online Advertising to The Next Level by Boosting Operation Efficiency and Ad Performance through The Power of Automation, Intelligence and Data
iAdmanager is an intelligent advertising management platform, which offers automatic ad management, real-time monitoring and data analytics reports, enhancing the effectiveness and efficiency of ad management and optimization.
Fully Automatic Ad Management
- Support bulk ad campaign upload and update, intelligently control the ad targeting, bidding and budget across multiple ad accounts
- Set hourly ad budget for the next 7 days to reduce time wasted on daily adjustments
- Apply pre-set optimization rules supporting autonomous hourly ad bidding adjustment to avoid overbidding

Powerful Real-time Monitoring
- Get instant notifications for any unusual activities like insufficient balance, abnormal bidding, ad approval optimization adjustment and etc
- Set tracking in every 30-minute to keep informed of the ad spending trend
- Automate alerts via various channels, including WeChat Official Account, WeChat Mini-program, SMS, push notification on iAdmanager and email

Intelligent Data Analysis and Reporting
- Customize data analysis and ad reporting on targeting, creatives, ad placement, schedule and more
- Utilize machine learning on historical performance data to forecast the future ad performances with suggested strategies
- Build data assets with comprehensive tags for more comprehensive comparisons and ads insights

Case Studies
No data was found
iActivate

Unified Access by Integrating Campaign Data from Google and Baidu Search Engines in One Single Platform
iActivate helps most markets combat the challenges when managing different campaigns across various ad platforms and create in-depth campaign reports empowered by the synergy between iActivate and iNsights.
Integrated with Multiple Ad Platforms
- Synchronize Baidu Search, Google Search and Google Display campaigns in one platform for easier management
- Daily monitoring and optimization to boost operation team’s efficiency

Customized Reporting
Provide sophisticated campaign reports allowing marketers to get deeper understanding of campaign performances thereby enabling them to optimize future ad campaign performance.

iFans

Make China KOL Marketing Easier through Comprehensive Insights about KOLs and Competitive Landscape
iFans offers multi-dimensional data analytics of KOLs on Xiaohongshu (RED), Bilibili and Douyin. Enabling advertisers, MCN, content creators to identify premium KOL resources and track competitors’ social activities for implementing effective KOL marketing across the competitive landscape.
Precise KOL Identification and Mapping
- Comprehensive KOL intelligence to find quality KOLs by search, top list, KOL comparison and KOL profile analysis.
- Sophisticated multiple-perspective KOL analysis by deep diving into the KOLs across a variety of factors including reach, engagement, content quality, and audience demographics.
- Track and maximise the impact of KOL’s campaign to best leverage their influence to achieve the marketing goals.

AI-based Real-Time Analytics
- Adoption of AI technology on KOL influence and performance evaluation to create insightful index discovering outstanding KOLs, content, market leaders and hot topics in real-time.
- Analyse public views, attitudes and awareness of competitors, as well as gain insight into their performance and marketing strategies including number of fans, interaction, public opinion, etc.
- Leverage proprietary natural language processing technology to analyse the popular keywords and trends, helping advertisers to modify the content and boost the content popularity.

Public Opinion Analysis System
- Collect data and analyse content from multiple platforms including Weibo, Douyin, Toutiao, Xiaohongshu, Baidu, etc.
- Search and organize public opinions within seconds.
- Hot topic analysis across online social channels by keywords and regions.
- Precise keywords using multi-field screening and multi-dimension analysis to gain valuable insights into target audiences' perceptions of the brand.
- Marketers can comprehend user viewpoints and emotional feedback by evaluating public opinion trends.

Actionable Insights Apply to Different Scenarios
- Methodologies for boosting followers that enable you to easily understand new skills in account operation and maintenance.
- Provides in-depth and comprehensive data reporting and analysis for brands, increasing the precision of marketing goals and the reliability of marketing operations.

Case Studies
beauty-cosmetics
iFans
Empowering AUPRES to Recruit High-quality Fashion & Beauty Influencers for Product Promotion on Xiaohongshu
AUPRES is the China-exclusive beauty brand of the Shiseido Group, a renowned Japanese multinational cosmetic company. AUPRES recently leveraged iClick's China KOL Marketing Analytics Platform, iFans to find high-quality fashion and beauty KOLs to promote hero products on Xiaohongshu (aka the Little
iKOLs

A Professional KOL Management Platform for MCN to Recruit, Retain and Manage KOLs Intelligently
With robust MCN industry practices and experiences, the KOL management platform is developed to cater the need of MCNs in digitalization, by transforming inefficient manual communication on recruitment and management, to full digital operation via PC backend site. We also create WeChat Mini-program allowing KOLs to enrol campaigns and share quotations in just seconds.
Easy-to-operate MCN Management Platform on PC with Data Visualization
- KOL centralized management designed for MCN
- Customized data visualization dashboard which enables MCN to gain business insights and extract reports at your fingertips
- Form a unique KOL resources hub with centralized management
- Deliver campaign opportunities promptly and tracking the status in real-time

Mini-program Exclusively for KOLs’ Communication and Campaign Enrolment
- Scan Wechat QR code to join MCN easily
- Enrol in brand campaign with just one click
- Update enrolment, quotation and campaign status in real-time
