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iAccess

iAccess

One-stop Cross-Channel Programmatic Advertising Platform

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Reach Chinese Audiences across Premium Media Channels,
Supported by Massive Data Sources and Powerful AI Technology

iAccess is a cross-channel programmatic demand-side platform that adopts a data-driven approach to digital marketing by connecting brands and marketers with their target Chinese audience via premium Chinese publishers and ad exchanges.

Powerful Proprietary Multi-Dimensional Chinese Audience Data and AI Technology
  • Leverage proprietary anonymous Chinese audience data across premium media channels to reach Chinese audiences
  • Identify the target audience based on demographics, purchasing power, behaviors, interests, e-commerce preferences and more, offering advanced targeting capabilities for personalized marketing
  • Define and reach your target audiences precisely across multiple channels at the right time
Platform – Marketing Technology Platform
Broad Access to Premium Chinese Media Inventory at Scale

Access to the premium ad exchanges and media in China, covering millions of mobile apps, PC websites and premium OTV platforms, to advertise on any formats on any screen at any time, all available within one platform.

Platform – Marketing Technology Platform
All-rounded Ads Management Capabilities
  • Personalized Remarketing
  • Cross-channel Frequency Control Management
  • Advanced Audience Targeting Capability
  • Third-party Tracking Support
  • Deep Link Implementation
  • Fraud Detection and Screening
Platform – Marketing Technology Platform
Meet Global Compliance Standard

Fully integrated with renowned local Chinese player such as AdBug to ensure all campaigns will be delivered in a brand safety environment with full transparency and control.

Platform – Marketing Technology Platform

Case Studies

food-beverages
 
iAccess

McDonald’s Thai KOL Campaign for New Product

McDonald’s Thai collaborated with top-tier KOLs to build product awareness and increased social engagement significantly.

 
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consumer-electronics
Award Winning
iAccess
iAudience
iNsights

Blueair Asia “Urban Oasis – Enjoy healthy lives at home” Campaign

The demand for personal hygiene and homecare products has grown exponentially amidst the COVID-19 pandemic. This created a huge market opportunity for Blueair, a Swedish company providing award-winning air purifiers to expand their business massively across APAC, covering Hong Kong, Thailand,

 
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luxury
Award Winning
iAccess

Great Eagle Group – Ontolo’s “Wisdom of Living” Membership Campaign

The Great Eagle (”GE”) has debuted their ”Wisdom of Living (‘WOL’)” Membership programme beginning of September 2020.

 
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retail
Award Winning
iAccess

K11 Musea – “Share Joy” Campaign

To celebrate K11 Musea’s first anniversary, the luxury shopping centre in Hong Kong pushed out the  “Share Joy” campaign for driving brand awareness with a series of art and culture events, in particular one of their most ambitious works, Van Gogh’s Ear.

 
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consumer-electronics
Award Winning
iAccess

Huawei MateBook Launch Campaign

The award-winning campaign effectively promoted product awareness of and interest in Huawei MateBook via precise multidimensional mobile targeting solution, making the notebook the bestseller in its category after the campaign.

 
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travel-hospitality
 
iAccess

Our success with Armani Hotel Dubai - Expanding their brand presence in digital China

Partnering with iClick Interactive, Armani Hotel Dubai significantly expanded its mobile audience reach in China for 87%, which subsequently contributed to the surge in room booking rate from China.

 
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banking-finance
Award Winning
iAccess

Citibank Online Acquisition Campaign – Loan Product

Citibank significantly increased its brand awareness via iClick Interactive’s mobile search and display campaign, with a significant boost in online acquisition completion rate by over 40%.

 
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sports-lifestyle
Award Winning
iAccess

Get the most out of mobile solutions – NIKE.COM

Adopting a full suite of iClick Interactive’s mobile advertising solution, Nike achieved a 400%+ increase in sales and a significant boost in online traffic for its new online store, with 65%+ traffic coming from mobile.

 
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sports-lifestyle
Award Winning
iAccess

Big Data Empowers Precision Marketing – PUMA

Puma significantly increased its brand followers by 126% via iClick Interactive’s proprietary data platform that precisely identified its core target audience groups.

 
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