One-stop Cross-Channel Programmatic Advertising Platform
Reach Chinese Audiences across Premium Media Channels,
Supported by Massive Data Sources and Powerful AI Technology
iAccess is a cross-channel programmatic demand-side platform that adopts a data-driven approach to digital marketing by connecting brands and marketers with their target Chinese audience via premium Chinese publishers and ad exchanges.
- Leverage proprietary anonymous Chinese audience data across premium media channels to reach Chinese audiences
- Identify the target audience based on demographics, purchasing power, behaviors, hobbies, attitudes and more, creating comprehensive audience profile for personalized marketing
- Define and reach your target audiences precisely empowered by iAccess’s proprietary AI-powered audience labelling systems for advanced targeting
Access to the premium ad exchanges and media in China, covering millions of PC websites, mobile apps and premium OTV platforms, to advertise on any formats on any screen at any time, all available within one platform.
- Personalized Remarketing
- Cross-channel Frequency Control Management
- Advanced Audience Targeting Capability
- Third-party Tracking Support
- Deep Link Implementation
- Fraud Detection and Screening
Fully integrated with renowned local Chinese player such as AdBug to ensure all campaigns will be delivered in a brand safety environment with full transparency and control.
McDonald’s Thai KOL Campaign for New Product
McDonald’s Thai collaborated with top-tier KOLs to build product awareness and increased social engagement significantly.
Blueair Asia “Urban Oasis – Enjoy healthy lives at home” Campaign
The demand for personal hygiene and homecare products has grown exponentially amidst the COVID-19 pandemic. This created a huge market opportunity for Blueair, a Swedish company providing award-winning air puriﬁers to expand their business massively across APAC, covering Hong Kong, Thailand,
Great Eagle Group – Ontolo’s “Wisdom of Living” Membership Campaign
The Great Eagle (”GE”) has debuted their ”Wisdom of Living (‘WOL’)” Membership programme beginning of September 2020.
K11 Musea – “Share Joy” Campaign
To celebrate K11 Musea’s first anniversary, the luxury shopping centre in Hong Kong pushed out the “Share Joy” campaign for driving brand awareness with a series of art and culture events, in particular one of their most ambitious works, Van Gogh’s Ear.
Our success with Armani Hotel Dubai - Expanding their brand presence in digital China
Partnering with iClick Interactive, Armani Hotel Dubai significantly expanded its mobile audience reach in China for 87%, which subsequently contributed to the surge in room booking rate from China.
Huawei MateBook Launch Campaign
The award-winning campaign effectively promoted product awareness of and interest in Huawei MateBook via precise multidimensional mobile targeting solution, making the notebook the bestseller in its category after the campaign.
Citibank Online Acquisition Campaign – Loan Product
Citibank significantly increased its brand awareness via iClick Interactive’s mobile search and display campaign, with a significant boost in online acquisition completion rate by over 40%.
Get the most out of mobile solutions – NIKE.COM
Adopting a full suite of iClick Interactive’s mobile advertising solution, Nike achieved a 400%+ increase in sales and a significant boost in online traffic for its new online store, with 65%+ traffic coming from mobile.
Big Data Empowers Precision Marketing – PUMA
Puma significantly increased its brand followers by 126% via iClick Interactive’s proprietary data platform that precisely identified its core target audience groups.