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Ctrip's Online Ticket Festival to Boost Hong Kong Tourism
Ctrip and the Hong Kong Airport Authority launched the “0706 Hong Kong Flight Plan” in July 2024, distributing over HK$1 million in flight ticket vouchers and offering attractive discounts from participating airlines and transportation providers in the Greater Bay Area.
Key Highlights of the Campaign:
✈️ Massive Discount Vouchers: Chinese travelers benefited from substantial savings with high-value discount vouchers.
✈️ Exclusive Flash Sale Products: Limited-time offers were available on Ctrip, generating excitement and enthusiasm among participants.
✈️ Boost Customer Engagement: 100 free flight tickets were awarded in a lucky draw to users who published notes with the hashtag #0706港飞计划 on Xiaohongshu.
The campaign witnessed an overwhelming response, with travelers eager to seize these exceptional offers. This initiative provided an excellent opportunity to attract Chinese inbound travelers during the summer peak season.
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