Skip to content
iAudience: Chinese Audiences Insights Spotlight Issue#6:  The Next Trend of Live Streaming E-Commerce in China

iAudience: Chinese Audiences Insights Spotlight Issue#6: The Next Trend of Live Streaming E-Commerce in China

iAudience Insights Spotlight – Issue #6: The Next Trend of Live Streaming E-Commerce in China

The COVID-19 pandemic has accelerated the surge in online shopping and rapid expansion of live streaming e-commerce as one of the most effective channels for brands to reach their target customers in China. Livestreaming e-commerce involves an influencer (or KOL) making live videos or broadcast to promote a product over online platforms (e.g. Taobao Live, JD.com, Pinduoduo)  or social media (e.g. Xiaohongshu, Douyin, WeChat), and ultimately act as a direct source for online sales.

Check out our sixth issue of “iAudience Insights Spotlight — Live Streaming E-Commerce in the spotlight”, leveraging iAudience’s latest Chinese netizens data as to understand the profile of Chinese live streaming audiences, covering their demographics and psychographics dimensions.

Read our “iAudience Insights Spotlight” now to learn strategic tips as to capture the new business opportunities from this unstoppable trend in China and improve marketing efficiency.

More Insights

iSuite Insights Spotlight - Issue #14 Exploring China's Dynamic Sports And Fitness Market Trends

March 28, 2024

In the bustling landscape of China’s sports and fitness market, KOLs have become a significant force in driving consumer behavior and influencing purchasing decisions. Opportunities abound for brands seeking to capitalize on this trend. According to Statista, China’s sportswear market value reached USD 43.6 billion in 2023 and the estimated YoY growth of the Chinese sportswear market is 4.3% for 2024.

 

What is XiaoHongShu (Little Red Book) – iClick Interactive

February 19, 2024

Discover Xiaohongshu, the revolutionary Chinese app blending social media and e-commerce, with over 200 million monthly active users, mainly young women.

 

愛點擊正式成爲脉脉的海外獨家代理商!

January 30, 2024

愛點擊非常高興地宣布,我們已獲委任為脈脈的海外獨家代理商。脈脈是中國領先的職業社交平台,自2013年成立以來,脉脉已建立了一個由1.2億職場人組成的高頻互動社區,使其成爲與擁有强大消費能力的中國新中産階級建立聯繫的理想平台。

 

Exciting News: iClick Teams Up with MaiMai for an Exclusive Partnership!

January 29, 2024

iClick is thrilled to announce our appointment as the Exclusive Overseas Agency for MaiMai (脉脉), the leading professional network in China!

 

What is Travel Retail Marketing: Trends, Growth & Strategies

January 9, 2024

Take a closer look at the world of travel retail marketing — a strategy for unforgettable shopping in duty-free zones tailored for travelers in China.

 

Top 10 Most Popular Chinese Social Media, Sites & Apps

January 8, 2024

Discover the influence of China's social media scene! Learn the top 10 platforms and delve into impactful marketing tactics to engage with a billion users.

 

What's KOL Marketing? Strategies & How it Benefits Your Brand

December 12, 2023

In the vibrant mosaic of the digital landscape, amidst a cacophony of voices clamoring for attention, there exists a silvery thread of influence - potent, refined, and unparalleled in its efficacy. Enter the realm of KOL Marketing, where authenticity pairs with expertise to craft narratives that don’t just sell, but resonate.

 

Douyin and Ocean Engine: A Comprehensive Guide to Digital Advertising in China

December 8, 2023

Unlock the power of China's digital giants – Douyin and Ocean Engine. Learn about eligibility, breakthrough ad solutions, and best practices to thrive in China's dynamic online marketplace. Your roadmap to digital success in the Chinese market.

 

Leveraging Douyin and Ocean Engine for Success in the Chinese Market

December 6, 2023

Explore the potential of advertising with Douyin and Ocean Engine in the Chinese digital arena. Understand eligibility, required documentation, and strategic steps for global brands to make impactful inroads into China's bustling online marketplace.

 

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.