Industry profiles: The iClick Interactive Q&A – ‘Understanding the Chinese consumer’
Thanks Mumbrella for featuring iClick’s company story as we celebrate our 10th anniversary this year – our CEO and Co-founder Sammy Hsieh shared how we have gone from start-up to being listed, the transformation of our marketing cloud solutions and the next big thing in marketing technology industry.
Now celebrating 10 years in business, digital marketing technology player iClick has developed a reputation for enabling businesses like Puma, Audi and Cartier to crack the lucrative consumer market in China – in this Q&A interview, the company’s chief executive officer and co-founder Sammy Hsieh talks about that journey and provides commentary on where the industry will go next.
How and why is your company different from all the others out there, what is unique about what you do and your approach?
“The main reason that clients keep coming to us is our level of access and understanding of the Chinese consumer. Much has been written about the size and growth of the Chinese shoppers and none of it is understated.
“Brands have seen this for a number of years but the market is increasing in complexity and companies want trusted partners to help them understand this. iClick is celebrating our 10th anniversary this year, and we have built up the experience and a level of analytics that give us a real edge...
Read the full interview: here
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