Skip to content
iClick x Xiaohongshu x Austrade’s “Xiaohongshu Marketing Strategy Briefing 2024” in Melbourne

iClick x Xiaohongshu x Austrade's "Xiaohongshu Marketing Strategy Briefing 2024" in Melbourne

We are thrilled to reflect on the tremendous success of the Xiaohongshu Marketing Strategy Events recently organized by iClick Interactive and Xiaohongshu in Australia, and with the support of Australian Trade and Investment Commission (Austrade)!

Melbourne Edition: April 9, 2024

The Melbourne edition brought together Australian brands eager to explore the Chinese market with the support of Global Victoria. Participants immersed themselves in tailored sessions led by industry experts including Jianxin(Jake) Li, Head of Global Agency Partnership from Xiaohongshu, and Jeffrey Cheung, Senior Business Development Director from iClick.

A highlight of the event was the engaging panel discussion, featuring the Managing Director of AusCare Group, Hope Dong, and local Xiaohongshu influencer Erica Tan, moderated by iClick's Vice President, APAC & EMEA, Eric Cheng.

Participants at the Melbourne event found great value in the interactive presentations and discussions, gaining practical knowledge from successful case studies of Australian brands using Xiaohongshu to reach high-spending Chinese consumers. They obtained valuable insights into the latest trends and acquired the skills to effectively leverage Xiaohongshu's marketing strategies, enabling them to thrive in the dynamic Chinese market.

We sincerely thank Xiaohongshu, Austrade, Global Victoria, and AusCare Group for their invaluable support in making this conference possible. Our collaboration has empowered Australian brands with the confidence and strategic insights necessary for successful cross-border business ventures.

Stay tuned for our next post about the upcoming Sydney edition of the "Xiaohongshu Marketing Strategy Conference 2024"!

More Posts

iClick's Participation at ATM Dubai 2024

May 16, 2024

A heartfelt thank you to everyone who visited iClick's booth at ATM Dubai 2024, held in the vibrant city of Dubai. It was an incredible experience for us to co-exhibit with our esteemed media partner, Qunar, and to be part of such an influential event in the travel industry.

 

Exciting Release: iClick's Chinese Outbound Travelers Whitepaper 2024

May 10, 2024

Exciting news! We are delighted to announce the release of iClick's latest whitepaper, titled "2024 Chinese Outbound Travelers Whitepaper," which coincides with the resurgence of China's outbound tourism. This whitepaper was developed in collaboration with industry leaders, including Qunar.com, one of China's leading online travel platforms, and Ocean Engine, a comprehensive commercial digital marketing platform under the Douyin Group.

 

iClick Won Two Silvers and One Bronze at Hashtag Asia Awards 2024!

May 9, 2024

We're delighted to announce that iClick has achieved remarkable success at Marketing-Interactive's Hashtag Asia Awards 2024! We're proud to have won the silver award for Best Social Media Campaign: Xiaohongshu with Lotte Travel Retail Australia and the bronze award for the same category with Siam Paragon. These wins highlight our expertise in crafting captivating campaigns on leading Chinese social media platforms. Our successful campaigns on Xiaohongshu, one of the most influential social media platforms in China, showcases our in-depth understanding of the Chinese market and our ability to resonate with the target audience.

 

iClick is a Finalist at The Drum Awards for Marketing APAC!

May 7, 2024

Exciting Announcement! iClick has been selected as one of the finalists for The Drum Awards for Marketing APAC in the esteemed category of "Brilliant Use of Social Media." This prestigious award recognizes brands and marketing teams that truly understand their customers' needs and preferences.

 

iClick Extends Partnership with Xiaohongshu as Official Cross-Border Marketing Agency

April 30, 2024

We proudly announce our continued partnership with Xiaohongshu as their Official Cross-Border Marketing Agency. With over 300 million monthly active users and a staggering 120 million users seeking purchase advice each month, Xiaohongshu stands as the go-to guidebook for consumers.

 

iClick x Xiaohongshu x Austrade's "Xiaohongshu Marketing Strategy Briefing 2024" in Sydney

April 12, 2024

The highly successful Sydney edition of "Xiaohongshu Marketing Strategy Briefing 2024" was organized with great success by iClick and Xiaohongshu, supported by the Australian Trade and Investment Commission (Austrade) and Investment NSW.

 

iClick is a Triple Finalist at the Prestigious Hashtag Asia Awards 2024!

April 11, 2024

We're overjoyed to announce that iClick is a triple finalist at the prestigious Hashtag Asia Awards 2024! We've been nominated in two categories, boasting a total of three outstanding campaigns in the running, under Best Social Media Campaign: WeChat and Best Social Media Campaign: Xiaohongshu.

 

iClick Interactive Releases "2024 AI Empowered Marketing Application Whitepaper," Large-scale Applications of AI are Sweeping

April 5, 2024

From ChatGPT to Sora, every leap in artificial intelligence (AI) development sparks global discussions. AI consistently demonstrates remarkable vitality, continuously revealing surprises that influence various industry revolutions by enhancing learning and cognitive capacities. Technological evolution prompts companies to proactively adapt, align with current trends, and strategize for future market dynamics.

 

iClick’s Participation at ITB Berlin 2024

March 11, 2024

We are delighted to have participated in ITB Berlin 2024 alongside our esteemed media partner, TongCheng Travel (TCEL). The opportunity to connect with professionals and industry leaders from around the world has been truly exceptional.

 

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.