With over 450 million daily active users in 2021,  WeChat mini program is one of the most powerful channels for brands to reach and connect with Chinese consumers, taking advantage of its special characteristics of social media and e-commerce.

The global travel retail market has been among the most impacted by containment measures of the COVID-19 pandemic since 2020 and yet the Chinese market has remained resilient. In 2021, Chinese travel retail consumption shifted to domestic tourism and China’s duty free market achieved 66.8% y-o-y growth. China’s efforts to revitalize the sector, as evidenced by the massive growth of China Duty Free Group and Hainan Free Trade Port, are exceptional.

Although international travel restrictions of the COVID-19 pandemic have significantly reduced the consumer footfall of worldwide airport retail stores, the global airport retailing market is forecast to grow and register a CAGR of 5.6% by 2028. The rise of omni-channel retailing and the digital-savvy Gen Y & Z travelers, especially those high spenders from the Asia-Pacific region, play crucial roles in revitalizing the market.

We are thrilled to announce the official release our “SaaS+X 2022 White Paper on Digital Operations”. Combining our in-depth understanding of China’s digital landscape and abundant experience working with more than 1,000 leading brands to power sales growth, we hope this whitepaper provides an authoritative resource for companies looking to take their marketing and business development in China to the next level.

The rising health consciousness among Chinese consumers has speeded up the growth of Chinese nuts market, as nuts are one of the best healthy snacks and become a popular choice for gifting in Chinese New Year. According to Statista, the revenue in the Chinese nuts market in China has reached USD 7.5 billion and the market is expected to grow annually at CAGR of 8.8% during 2021-2026.

The jewelry market is one of the fastest-growing markets in China and the consumption of gold and diamond jewelry in 2021Q1 has already surpassed the pre-pandemic levels, indicating Chinese consumers’ appetite for luxury accessories has returned. The surge in e-commerce in China also drives jewelry houses to develop multi-channel retailing strategies and integrate online and offline features to stay competitive in delivering omnichannel experience for their customers.