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Harnessing Enterprise and Marketing Cloud Platform to Reach Chinese Audiences
DATA
TECHNOLOGY
MEDIA
TALENT
Empower Your Business in Connecting with Chinese Audiences
Marketing Solutions
Full stack of data-driven digital marketing solutions for worldwide marketers to select the right marketing mix to reach Chinese audiences
Enterprise Solutions
Enabling data integration from online to offline sources with marketing automation tools & SaaS solutions addressing global enterprise needs
Uncover Our Global Impact
2009
Founded in Hong Kong
2017
Nasdaq Listed
355
Local & International Industry Awards
11
Locations Worldwide
3000
+
Direct Marketers & Agency Clients
98
%
Internet User Reach in China
2009
Founded in Hong Kong
2017
Nasdaq Listed
355
Local & International Industry Awards
11
Locations Worldwide
3000
+
Direct Marketers & Agency Clients
98
%
Internet User Reach in China
Latest Highlights
POSTS
We are excited to share our recent participation as exhibitors at the ACI Customer Experience Global Summit in Incheon, the premier airport event dedicated to customer and employee experience.
Chen Kai, Associate General Manager and Mario Chow, Business Development Manager of iClick, provided a comprehensive introduction to Douyin Life Services (抖音生活服务), explained the ecosystem, delved into the value proposition for the hotel and travel industry, and introduced our one-stop Douyin marketing solution to drive conversions.
HONG KONG, Aug. 24, 2023 / -- iClick Interactive Asia Group Limited ("iClick" or the "Company") (NASDAQ: ICLK), a leading enterprise and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, is pleased to announce the expansion of its strategic partnership with Xiaohongshu, a premier social commerce platform in China. Leveraging the previous successful collaboration, iClick now takes on the role of Xiaohongshu's designated "Official Overseas Advertising Partner" to help overseas brands revolutionize and unlock new brand engagement opportunities in China.
Reflecting on the first half of the year, we are thrilled to share an inspiring journey of resilience, connection, and growth. We proudly organized and participated in a total of 11 events, spanning 7 vibrant cities. These events served as a bridge, connecting us with esteemed global brands and valued travel retail clients. Each event was a testament to our dedication to fostering partnerships and creating lasting impressions.
We are thrilled to announce the resounding success of the "iClick x Xiaohongshu X CMRS Group: Xiaohongshu Brand Marketing Conference 2023" held in the vibrant city of #Macau. The event was an absolute hit, with an enthusiastic crowd of #marketers coming together for insightful discussions on utilizing tailored #Xiaohongshu (#XHS) marketing solutions to effectively connect with Chinese travelers.
We are thrilled to share that iClick participated in the recent Summer in the City networking event hosted by the Asia Pacific Travel Retail Association (APTRA) in partnership with Women in Travel Retail+ (WITR+).
INSIGHTS
Douyin, often referred to as the Chinese counterpart of TikTok, reigns supreme as China's most prominent short-form video content-sharing platform, captivating 731 million active users. Its rapid rise has cemented its position as one of the swiftly expanding social media platforms in China. Although it has become extremely popular in non-tier 1 cities, Douyin's appeal goes far beyond its massive user base.
Xiaohongshu stands out as China's premier social e-commerce platform, renowned for its emphasis on fashion, beauty, and lifestyle. It goes beyond being a mere social media application; it represents a dynamic combination of Pinterest, Amazon, and TripAdvisor. With a user-generated content (UGC) model, 200 million monthly active users (MAUs), and a growing presence, Xiaohongshu presents an exceptional opportunity for marketers to engage with the ideal Chinese audience and elevate conversion rates. Here's what makes Xiaohongshu so special for marketers:
To thrive in the Chinese market, brands must adapt and embrace strategies that resonate with the younger generation. Xiaohongshu boasts 200 million monthly active users (MAUs) in China and has attracted 140,000 registered brands. For foreign brands looking to increase brand awareness in China and connect with the right Chinese consumers, Xiaohongshu is virtually the must-go-to platform.
Xiaohongshu (XHS) stands as a prominent social media platform and thriving e-commerce marketplace within China. Its focus on user-generated content (UGC) makes it an essential resource for international businesses seeking to penetrate the Chinese market and connect with a vast user base. In this guide, we will explore the process of setting up an XHS e-commerce store and harnessing UGC to drive sales while building brand credibility.
小紅書(Xiaohongshu - XHS)是中國領先的社交和網絡購物平台之一,旨在豐富用戶的生活。 這個被譽為「中國版Instagram」的平台已經進化成一個龐大的社群,用戶可以在這裡分享有關生活的種種「筆記」,包括時尚、美容、食品、旅行等方面的內容。小紅書以內容為核心,完美融合社群和一站式網絡購物服務,有效地為品牌提升知名度及用戶參與度。
The current marketing trend revolves around a community-centric strategy aimed at engaging specific target demographics and fostering lasting relationships. Acknowledged as China's foremost social shopping platform, Xiaohongshu commands a broad spectrum of trust from online users. Boasting over 200 million monthly active users (MAUs) in China, this platform stands as the definitive choice for businesses seeking to engage the right Chinese consumers through inbound marketing strategies.
MEDIA COVERAGE
Frankie Ho, our President of International Business, was recently interviewed in a finance program — “Invest Smarter” @ ViuTV (Channel 99) in Hong Kong, sharing his thoughts around the digital marketing trends and innovation in marketing based on the evolution of technology. Given the turbulence and paradigm shift in consumer behaviour amid the pandemic, the world of digital continues to experience a multitude of changes. Frankie further discussed how iClick transformed our product portfolio in helping enterprises to identify new business opportunities across the consumer lifecycle.
iClick’s First Appearance on Korean National TV - SBS BizWith over 940 million Chinese netizens, China is the largest and one of the fastest-growing e-commerce markets in the world that many...

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…
POSTS
INSIGHTS
MEDIA COVERAGE
We are excited to share our recent participation as exhibitors at the ACI Customer Experience Global Summit in Incheon, the premier airport event dedicated to customer and employee experience.
Chen Kai, Associate General Manager and Mario Chow, Business Development Manager of iClick, provided a comprehensive introduction to Douyin Life Services (抖音生活服务), explained the ecosystem, delved into the value proposition for the hotel and travel industry, and introduced our one-stop Douyin marketing solution to drive conversions.
HONG KONG, Aug. 24, 2023 / -- iClick Interactive Asia Group Limited ("iClick" or the "Company") (NASDAQ: ICLK), a leading enterprise and marketing cloud platform in China that empowers worldwide brands with full-stack consumer lifecycle solutions, is pleased to announce the expansion of its strategic partnership with Xiaohongshu, a premier social commerce platform in China. Leveraging the previous successful collaboration, iClick now takes on the role of Xiaohongshu's designated "Official Overseas Advertising Partner" to help overseas brands revolutionize and unlock new brand engagement opportunities in China.
Reflecting on the first half of the year, we are thrilled to share an inspiring journey of resilience, connection, and growth. We proudly organized and participated in a total of 11 events, spanning 7 vibrant cities. These events served as a bridge, connecting us with esteemed global brands and valued travel retail clients. Each event was a testament to our dedication to fostering partnerships and creating lasting impressions.
We are thrilled to announce the resounding success of the "iClick x Xiaohongshu X CMRS Group: Xiaohongshu Brand Marketing Conference 2023" held in the vibrant city of #Macau. The event was an absolute hit, with an enthusiastic crowd of #marketers coming together for insightful discussions on utilizing tailored #Xiaohongshu (#XHS) marketing solutions to effectively connect with Chinese travelers.
We are thrilled to share that iClick participated in the recent Summer in the City networking event hosted by the Asia Pacific Travel Retail Association (APTRA) in partnership with Women in Travel Retail+ (WITR+).
Douyin, often referred to as the Chinese counterpart of TikTok, reigns supreme as China's most prominent short-form video content-sharing platform, captivating 731 million active users. Its rapid rise has cemented its position as one of the swiftly expanding social media platforms in China. Although it has become extremely popular in non-tier 1 cities, Douyin's appeal goes far beyond its massive user base.
Xiaohongshu stands out as China's premier social e-commerce platform, renowned for its emphasis on fashion, beauty, and lifestyle. It goes beyond being a mere social media application; it represents a dynamic combination of Pinterest, Amazon, and TripAdvisor. With a user-generated content (UGC) model, 200 million monthly active users (MAUs), and a growing presence, Xiaohongshu presents an exceptional opportunity for marketers to engage with the ideal Chinese audience and elevate conversion rates. Here's what makes Xiaohongshu so special for marketers:
To thrive in the Chinese market, brands must adapt and embrace strategies that resonate with the younger generation. Xiaohongshu boasts 200 million monthly active users (MAUs) in China and has attracted 140,000 registered brands. For foreign brands looking to increase brand awareness in China and connect with the right Chinese consumers, Xiaohongshu is virtually the must-go-to platform.
Xiaohongshu (XHS) stands as a prominent social media platform and thriving e-commerce marketplace within China. Its focus on user-generated content (UGC) makes it an essential resource for international businesses seeking to penetrate the Chinese market and connect with a vast user base. In this guide, we will explore the process of setting up an XHS e-commerce store and harnessing UGC to drive sales while building brand credibility.
小紅書(Xiaohongshu - XHS)是中國領先的社交和網絡購物平台之一,旨在豐富用戶的生活。 這個被譽為「中國版Instagram」的平台已經進化成一個龐大的社群,用戶可以在這裡分享有關生活的種種「筆記」,包括時尚、美容、食品、旅行等方面的內容。小紅書以內容為核心,完美融合社群和一站式網絡購物服務,有效地為品牌提升知名度及用戶參與度。
The current marketing trend revolves around a community-centric strategy aimed at engaging specific target demographics and fostering lasting relationships. Acknowledged as China's foremost social shopping platform, Xiaohongshu commands a broad spectrum of trust from online users. Boasting over 200 million monthly active users (MAUs) in China, this platform stands as the definitive choice for businesses seeking to engage the right Chinese consumers through inbound marketing strategies.
Frankie Ho, our President of International Business, was recently interviewed in a finance program — “Invest Smarter” @ ViuTV (Channel 99) in Hong Kong, sharing his thoughts around the digital marketing trends and innovation in marketing based on the evolution of technology. Given the turbulence and paradigm shift in consumer behaviour amid the pandemic, the world of digital continues to experience a multitude of changes. Frankie further discussed how iClick transformed our product portfolio in helping enterprises to identify new business opportunities across the consumer lifecycle.
iClick’s First Appearance on Korean National TV - SBS BizWith over 940 million Chinese netizens, China is the largest and one of the fastest-growing e-commerce markets in the world that many...
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