The jewelry market is one of the fastest-growing markets in China and the consumption of gold and diamond jewelry in 2021Q1 has already surpassed the pre-pandemic levels, indicating Chinese consumers’ appetite for luxury accessories has returned. The surge in e-commerce in China also drives jewelry houses to develop multi-channel retailing strategies and integrate online and offline features to stay competitive in delivering omnichannel experience for their customers.

As the global baby care market continues to grow, Chinese parents are as well willing to spend more on baby products. International brands are facing intensified competition with the aggressive expansion of domestic baby product brands in China, especially in the baby safety seat and stroller segment. China’s domestic baby stroller brands are gaining trust with their high-quality products, extensive parenting knowledge delivering to parents and marketing promotions via top live streaming e-commerce platforms.

With increasing earning and spending power of women, China’s cosmetic sector has been surging rapidly in recent years. The emerging trend of “Guochao (国潮, national tide)” among China’s younger generation has steadily driven demand for Chinese domestic cosmetic brands that incorporate Chinese traditional culture and style.

With the rapid development of 5G infrastructure and Internet of Things (IOT), China’s smart home industry is seeing exponential growth at an annual rate of 18.54%, illustrating a surge in demand for using new technology in living spaces to improve quality of life. Many Chinese electronics and home appliance manufacturers develop smart home systems to spark smarter living. Notable companies include Haier, Xiaomi, and Midea.

iAudience Insights Spotlight – Issue #12: Explore the Modern Trend of Traveling in China The travel market in China is beginning to show signs of recovery reflecting people’s restored enthusiasm for domestic travel. According to the Ministry of Culture and Tourism, China saw a total of 230 million domestic tourist trips during the five-day Labour Day holiday in 2021, marking a year-on-year rise of 119.7 percent which illustrated a robust recovery in China’s tourism market.

In face of rising emphasis on healthy lifestyle and sports participation among the Chinese public, the demand for sportswear in China market grew drastically. In 2019, the growth rate of local sports footwear market reached 17% and the China sportswear market is expected to reached a CAGR of 11% in the coming five years. Check out our eleventh issue of “iAudience Insights Spotlight – China’s Sportswear Market in the Spotlight”, leveraging iAudience’s latest Chinese netizens data so as to understand the profile of audiences interested in sportswear, covering their demographics and psychographics dimensions. Read our “iAudience Insights Spotlight” now to explore the key insight for worldwide marketers to capitalize on the rapidly expanding and developing sportswear market in China.