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Harnessing Enterprise and Marketing Cloud Platform to Reach Chinese Audiences

Extensive independent Chinese consumer data set with omni-channel, targeted audience reach

Anonymously-profiled internet users insights covering 1,300M+ Chinese internet users

Empower Your Business in Connecting with Chinese Audiences

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Full stack of data-driven digital marketing solutions for worldwide marketers to select the right marketing mix to reach Chinese audiences
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Enterprise Solutions
Enabling data integration from online to offline sources with marketing automation tools & SaaS solutions addressing global enterprise needs

Uncover Our Global Impact

2009

Founded in Hong Kong

2017

Nasdaq Listed

355

Local & International Industry Awards

11

Locations Worldwide

3000

+

Direct Marketers & Agency Clients

98

%

Internet User Reach in China

2009

Founded in Hong Kong

2017

Nasdaq Listed

355

Local & International Industry Awards

11

Locations Worldwide

3000

+

Direct Marketers & Agency Clients

98

%

Internet User Reach in China

Latest Highlights

POSTS

Yoyo Ng, General Manager of iClick, was invited by HKTDC as one of the panel speakers at Hong Kong Toy Conference 2023 to discuss how #ecommerce is shaping the #future of the #toy industry and how iClick’s proprietary #omnichannel marketing platform helps brands achieve data-driven marketing #automation objectives. As the first overseas Platinum Partner of #Tencent IBG, iClick utilizes its marketing #API data to enhance Chinese user insights with precise audience targeting via different media mixes.

Providing the right customer experience is the key to marketing success today, especially with eCommerce on the rise. Tunny Fung, Presales Manager of iClick was invited by HKRMA  to conduct a sharing session on how retailers could leverage our one-stop customer relationship management (CRM) solution under the WeChat Ecosystem to deliver superior customer experience and maximize conversion rates.

Congratulations to our Global Account Management (GAM) Team on being selected as the “Best Ad Sales Team of the Year” at The Drum Awards for Digital Advertising APAC 2022. The Drum Awards for Digital Advertising celebrates the very best of technology and digital media in advertising in APAC.

iClick's first physical event hosted in Hong Kong with curbs eased was a huge success with over 40 marketers attending! At this afternoon workshop, we were delighted to have prestigious speakers from WeChat Pay HK, Tencent Cloud, and iClick share tips on how to target high-spending “Hong Kong drifters” and navigate opportunities in cross-border ecommerce leveraging Tencent's ecosystem. Cheers to all our guests who visited us in person! We had a fabulous afternoon exploring the new frontiers and collaborations for tapping into the Chinese market!  

The COVID-19 pandemic-related travel restrictions have been eased in #SouthKorea and we are pleased to be one of the exhibitors at 2022 Korea Grand Sourcing Fair last week, a hybrid event organized by Korea International Trade Association(KITA) that helps local companies establish international #partnerships with global #buyers. The two-day event attracted 750 Korean companies and buyers from 36 nations, with most of the buyers coming from Asian countries, such as Hong Kong, Thailand, and Vietnam.

We are proud to introduce our new product iCampaign, a business intelligence and data visualization platform that empowers your marketing strategy with interactive dashboards. iCampaign transforms complex campaign data into easy-to-understand dashboard reports with charts, graphs and maps, offering cross-channel campaign insights to make better strategic decisions.  

INSIGHTS

China, the world's largest market for outbound travel pre-COVID, reopened its border to international travelers on Jan 8 2023, lighting up prospects for global economic recovery. According to Trip.com Group data, overseas travel orders for the seven days during Spring Festival had surged by 540% YoY. It is expected that overseas tourist destinations will welcome an influx of Chinese tourists during the holiday.

After 14 years of development, China’s Double 11 Shopping Festival has matured. This year, instead of announcing sales results, E-commerce platforms are focusing more on achievements in areas such as helping farmers, going green and environmental protection, as well as long-term retention and conversion of core customers.

Hainan’s duty free retailers have fully resumed business since September after a COVID-enforced 47-day closure just in time to welcome visitors for Golden Week celebrations and the grand opening of China Duty Free Group’s Haikou International Duty Free Shopping Complex and its 280,000 sqm duty free zone i.e. CDF Haikou International Duty Free City, which is dubbed as the world’s largest single duty free store.

In recent years, Metaverse became one of the buzzwords, a concept linked with technologies such as augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and the Internet of Things (IoT) and has elevated buzz in countries such as China. According to iiMedia Research, a survey conducted in 2021 among Chinese netizens, over 70 percent of respondents stated that they had a sufficient understanding of metaverse, the most popular applications were game IP avatars, followed by personal and community virtual spaces. Riding on the growing popularity of the metaverse, fashion brands can now interact with consumers in more diversified touchpoints, bringing new virtual shopping experiences to the industry. According to China Metaverse Investment and Financing Data Report, China’s metaverse industry has received at least USD 780 million investment in 2022. With the emergence of the metaverse, Chinese fashion brands can engage their customers more digitally and creatively.

International tourism gains strong momentum and continues to show signs of recovery as restrictions ease. Outbound tourism spending from France, Germany, Italy and United States reaches 70-85% of pre-pandemic levels. It is time for brands to prepare for consumers getting re-acquainted with in-store shopping. Check out the third issue of iClick’s Travel Retail insights to learn about the impact of COVID-19 on consumer behavior and the winning post-pandemic market strategies for travel retail.

The world ‘how people eat’ is changing dramatically, and the demand for food delivery is booming with a growth rate that has been over 20% over the last five years, more than tripled since 2017. The market size has grown nearly 40-fold and has reached 811.7 billion yuan in 2021. According to Expert Market Research, China’s online food delivery market is projected to grow at a CAGR of 112% between 2022-2027. The online food delivery market is highly competitive in China, the giant online food delivery platform – Meituan and ele.me taking around 95 percent of China's online food delivery market. Online food delivery in China was growing rapidly before the pandemic and even faster during the pandemic. The online food delivery platforms offer great convenience and efficiency to consumers with the ability to quickly order meals or groceries in just a few clicks. According to Statista, the China online food delivery market is forecasted to reach 941.71 billion RMB in 2022, making China the largest online food delivery market in the world. Based on iAudience data, we have traced and profiled Chinese netizens who browsed the online food delivery platforms, highlighting their audience profiles, preferences and online behavior to help marketers better understand the trend and insights in the Chinese online food delivery market. Check out our fourth issue of “iSuite Insights Spotlight – Online Food Delivery in the Spotlight”, leveraging iAudience’s latest Chinese netizens data to understand the profiles, demographics, and psychographic dimensions of audiences interested in ordering food through online delivery platforms.

MEDIA COVERAGE

Frankie Ho, our President of International Business, was recently interviewed in a finance program — “Invest Smarter” @ ViuTV (Channel 99) in Hong Kong, sharing his thoughts around the digital marketing trends and innovation in marketing based on the evolution of technology. Given the turbulence and paradigm shift in consumer behaviour amid the pandemic, the world of digital continues to experience a multitude of changes. Frankie further discussed how iClick transformed our product portfolio in helping enterprises to identify new business opportunities across the consumer lifecycle.

iClick’s First Appearance on Korean National TV - SBS BizWith over 940 million Chinese netizens, China is the largest and one of the fastest-growing e-commerce markets in the world that many...

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…

Yoyo Ng, General Manager of iClick, was invited by HKTDC as one of the panel speakers at Hong Kong Toy Conference 2023 to discuss how #ecommerce is shaping the #future of the #toy industry and how iClick’s proprietary #omnichannel marketing platform helps brands achieve data-driven marketing #automation objectives. As the first overseas Platinum Partner of #Tencent IBG, iClick utilizes its marketing #API data to enhance Chinese user insights with precise audience targeting via different media mixes.

Providing the right customer experience is the key to marketing success today, especially with eCommerce on the rise. Tunny Fung, Presales Manager of iClick was invited by HKRMA  to conduct a sharing session on how retailers could leverage our one-stop customer relationship management (CRM) solution under the WeChat Ecosystem to deliver superior customer experience and maximize conversion rates.

Congratulations to our Global Account Management (GAM) Team on being selected as the “Best Ad Sales Team of the Year” at The Drum Awards for Digital Advertising APAC 2022. The Drum Awards for Digital Advertising celebrates the very best of technology and digital media in advertising in APAC.

iClick's first physical event hosted in Hong Kong with curbs eased was a huge success with over 40 marketers attending! At this afternoon workshop, we were delighted to have prestigious speakers from WeChat Pay HK, Tencent Cloud, and iClick share tips on how to target high-spending “Hong Kong drifters” and navigate opportunities in cross-border ecommerce leveraging Tencent's ecosystem. Cheers to all our guests who visited us in person! We had a fabulous afternoon exploring the new frontiers and collaborations for tapping into the Chinese market!  

The COVID-19 pandemic-related travel restrictions have been eased in #SouthKorea and we are pleased to be one of the exhibitors at 2022 Korea Grand Sourcing Fair last week, a hybrid event organized by Korea International Trade Association(KITA) that helps local companies establish international #partnerships with global #buyers. The two-day event attracted 750 Korean companies and buyers from 36 nations, with most of the buyers coming from Asian countries, such as Hong Kong, Thailand, and Vietnam.

We are proud to introduce our new product iCampaign, a business intelligence and data visualization platform that empowers your marketing strategy with interactive dashboards. iCampaign transforms complex campaign data into easy-to-understand dashboard reports with charts, graphs and maps, offering cross-channel campaign insights to make better strategic decisions.  

We Partner with More Than 3,000+ Clients

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