The long-awaited global travel recovery is finally here. In Q1 2022, international tourism recorded encouraging growth, a 182% y-o-y increase. Destinations worldwide are expecting the return of the lavish Chinese travelers. However, the one question on every industry stakeholder’s mind is “Will the Chinese travelers return?”, given the rise of domestic tourism and travel retail consumption in China.

The pandemic has accelerated the growth of the live streaming industry, especially in game streaming, as viewers have more time to spend watching their favorite gamers.  Even under strong competition and a transforming business environment, the game streaming market still shows promising growth. According to iResearch, China’s game streaming market has reached RMB 34.3 billion in 2020 and is expected to reach RMB 50 billion in 2022.  Based on iAudience data, we have traced and profiled Chinese netizens who browsed the game streaming platforms, highlighting their audience profiles, preferences, and online behavior to gain market insights and a deeper understanding of the game streaming market.

With over 450 million daily active users in 2021,  WeChat mini program is one of the most powerful channels for brands to reach and connect with Chinese consumers, taking advantage of its special characteristics of social media and e-commerce.

The global travel retail market has been among the most impacted by containment measures of the COVID-19 pandemic since 2020 and yet the Chinese market has remained resilient. In 2021, Chinese travel retail consumption shifted to domestic tourism and China’s duty free market achieved 66.8% y-o-y growth. China’s efforts to revitalize the sector, as evidenced by the massive growth of China Duty Free Group and Hainan Free Trade Port, are exceptional.

Although international travel restrictions of the COVID-19 pandemic have significantly reduced the consumer footfall of worldwide airport retail stores, the global airport retailing market is forecast to grow and register a CAGR of 5.6% by 2028. The rise of omni-channel retailing and the digital-savvy Gen Y & Z travelers, especially those high spenders from the Asia-Pacific region, play crucial roles in revitalizing the market.

We are thrilled to announce the official release our “SaaS+X 2022 White Paper on Digital Operations”. Combining our in-depth understanding of China’s digital landscape and abundant experience working with more than 1,000 leading brands to power sales growth, we hope this whitepaper provides an authoritative resource for companies looking to take their marketing and business development in China to the next level.