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Harnessing Enterprise and Marketing Cloud Platform to Reach Chinese Audiences

Extensive independent Chinese consumer data set with omni-channel, targeted audience reach

Anonymously-profiled internet users insights covering 1,300M+ Chinese internet users

Empower Your Business in Connecting with Chinese Audiences

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Full stack of data-driven digital marketing solutions for worldwide marketers to select the right marketing mix to reach Chinese audiences
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Enabling data integration from online to offline sources with marketing automation tools & SaaS solutions addressing global enterprise needs

Uncover Our Global Impact

2009

Founded in Hong Kong

2017

Nasdaq Listed

355

Local & International Industry Awards

11

Locations Worldwide

3000

+

Direct Marketers & Agency Clients

98

%

Internet User Reach in China

2009

Founded in Hong Kong

2017

Nasdaq Listed

355

Local & International Industry Awards

11

Locations Worldwide

3000

+

Direct Marketers & Agency Clients

98

%

Internet User Reach in China

Latest Highlights

POSTS

How can a WeChat mini program take your eCommerce Business to the next level? Mario Chow, Business Development Manager of iClick, was invited to conduct a sharing on the topic of “Bringing in Potential Shoppers to Your WeChat Mini Program eStore” at Posify X SF Express X GS1 Seminar last week, sharing his valuable insights and case studies on the best of WeChat Mini Program in connecting with Chinese consumers effectively and the power of private domain traffic under the WeChat Ecosystem in driving e-commerce growth.

What will #loyalty programs look like in #Web3? As part of the IAB Hong Kong Commerce Committee, Yoyo Ng, General Manager of iClick, participated in organizing an exclusive C-level Round Table Breakfast yesterday to discuss the hottest trends in #NFT technology and how to maximise brand engagement and loyalty with customers in the advent of Web3. Over 40+ heavy-weighted experts and C-level executives shared inspiring insights into modern loyalty program evolutions, best practices and learnings driven by Web3 innovations and technologies such as blockchain, NFTs and the metaverse.

iClick Concluded a Tremendous Success at the Retail Asia Conference & Expo! It was an amazing experience taking part in the Retail Asia Conference & Expo, a b2b “Tech x Retail” event that was held in HKCEC on Sep 6 – 8. We had a successful journey connecting with global retail enterprises and brand marketers, having a chance to share our unique insights on how marketing technology can drive transformation in retail, and demonstrate how our cutting-edge innovative solutions and comprehensive initiatives help brands create value and achieve optimal outcomes to win in the new consumer-driven world. A huge thank you to everyone who visited our booth and brought our hard work to light! Stay tuned for more of our proprietary offerings in the near future!

We are honoured to be invited by HKRMA to conduct a sharing session, featuring Tunny Fung, our Presales Manager to discuss how enterprises could leverage iClick’s Enterprise WeChat SCRM Data Management Platform to drive customer acquisition, activation, conversion and retention throughout the entire customer lifecycle with the power of digitalized operation and refined management.

Yoyo Ng, General Manager of iClick, moderated an informative panel discussion at the Retail Digital Marketing Conference yesterday within the Retail Asia Conference & Expo, featuring leading industry experts to discuss why brands are doubling down on Metaverse, how they adopt metaverse strategies to drive brand awareness and create immersive experiences for their customers.

According to McKinsey Global Institute Analysis, 70% of China’s consumers are omni channel shoppers. Our President of International Business, Frankie Ho had an interview at the BUSINESS GoVirtual Expo & Conference in July, giving a glimpse of our powerful marketing intelligence platform with cutting-edge technologies, and explaining how marketing technology can help brands reach the #digitalnatives and drive significant business growth efficiently. Click here to watch the full interview (conducted in Cantonese only).

INSIGHTS

The world ‘how people eat’ is changing dramatically, and the demand for food delivery is booming with a growth rate that has been over 20% over the last five years, more than tripled since 2017. The market size has grown nearly 40-fold and has reached 811.7 billion yuan in 2021. According to Expert Market Research, China’s online food delivery market is projected to grow at a CAGR of 112% between 2022-2027. The online food delivery market is highly competitive in China, the giant online food delivery platform – Meituan and ele.me taking around 95 percent of China's online food delivery market. Online food delivery in China was growing rapidly before the pandemic and even faster during the pandemic. The online food delivery platforms offer great convenience and efficiency to consumers with the ability to quickly order meals or groceries in just a few clicks. According to Statista, the China online food delivery market is forecasted to reach 941.71 billion RMB in 2022, making China the largest online food delivery market in the world. Based on iAudience data, we have traced and profiled Chinese netizens who browsed the online food delivery platforms, highlighting their audience profiles, preferences and online behavior to help marketers better understand the trend and insights in the Chinese online food delivery market. Check out our fourth issue of “iSuite Insights Spotlight – Online Food Delivery in the Spotlight”, leveraging iAudience’s latest Chinese netizens data to understand the profiles, demographics, and psychographic dimensions of audiences interested in ordering food through online delivery platforms.

The long-awaited global travel recovery is finally here. In Q1 2022, international tourism recorded encouraging growth, a 182% y-o-y increase. Destinations worldwide are expecting the return of the lavish Chinese travelers. However, the one question on every industry stakeholder’s mind is “Will the Chinese travelers return?”, given the rise of domestic tourism and travel retail consumption in China.

The pandemic has accelerated the growth of the live streaming industry, especially in game streaming, as viewers have more time to spend watching their favorite gamers.  Even under strong competition and a transforming business environment, the game streaming market still shows promising growth. According to iResearch, China’s game streaming market has reached RMB 34.3 billion in 2020 and is expected to reach RMB 50 billion in 2022.  Based on iAudience data, we have traced and profiled Chinese netizens who browsed the game streaming platforms, highlighting their audience profiles, preferences, and online behavior to gain market insights and a deeper understanding of the game streaming market.

With over 450 million daily active users in 2021,  WeChat mini program is one of the most powerful channels for brands to reach and connect with Chinese consumers, taking advantage of its special characteristics of social media and e-commerce.

The global travel retail market has been among the most impacted by containment measures of the COVID-19 pandemic since 2020 and yet the Chinese market has remained resilient. In 2021, Chinese travel retail consumption shifted to domestic tourism and China’s duty free market achieved 66.8% y-o-y growth. China’s efforts to revitalize the sector, as evidenced by the massive growth of China Duty Free Group and Hainan Free Trade Port, are exceptional.

Although international travel restrictions of the COVID-19 pandemic have significantly reduced the consumer footfall of worldwide airport retail stores, the global airport retailing market is forecast to grow and register a CAGR of 5.6% by 2028. The rise of omni-channel retailing and the digital-savvy Gen Y & Z travelers, especially those high spenders from the Asia-Pacific region, play crucial roles in revitalizing the market.

MEDIA COVERAGE

Frankie Ho, our President of International Business, was recently interviewed in a finance program — “Invest Smarter” @ ViuTV (Channel 99) in Hong Kong, sharing his thoughts around the digital marketing trends and innovation in marketing based on the evolution of technology. Given the turbulence and paradigm shift in consumer behaviour amid the pandemic, the world of digital continues to experience a multitude of changes. Frankie further discussed how iClick transformed our product portfolio in helping enterprises to identify new business opportunities across the consumer lifecycle.

iClick’s First Appearance on Korean National TV - SBS BizWith over 940 million Chinese netizens, China is the largest and one of the fastest-growing e-commerce markets in the world that many...

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…

How can a WeChat mini program take your eCommerce Business to the next level? Mario Chow, Business Development Manager of iClick, was invited to conduct a sharing on the topic of “Bringing in Potential Shoppers to Your WeChat Mini Program eStore” at Posify X SF Express X GS1 Seminar last week, sharing his valuable insights and case studies on the best of WeChat Mini Program in connecting with Chinese consumers effectively and the power of private domain traffic under the WeChat Ecosystem in driving e-commerce growth.

What will #loyalty programs look like in #Web3? As part of the IAB Hong Kong Commerce Committee, Yoyo Ng, General Manager of iClick, participated in organizing an exclusive C-level Round Table Breakfast yesterday to discuss the hottest trends in #NFT technology and how to maximise brand engagement and loyalty with customers in the advent of Web3. Over 40+ heavy-weighted experts and C-level executives shared inspiring insights into modern loyalty program evolutions, best practices and learnings driven by Web3 innovations and technologies such as blockchain, NFTs and the metaverse.

iClick Concluded a Tremendous Success at the Retail Asia Conference & Expo! It was an amazing experience taking part in the Retail Asia Conference & Expo, a b2b “Tech x Retail” event that was held in HKCEC on Sep 6 – 8. We had a successful journey connecting with global retail enterprises and brand marketers, having a chance to share our unique insights on how marketing technology can drive transformation in retail, and demonstrate how our cutting-edge innovative solutions and comprehensive initiatives help brands create value and achieve optimal outcomes to win in the new consumer-driven world. A huge thank you to everyone who visited our booth and brought our hard work to light! Stay tuned for more of our proprietary offerings in the near future!

We are honoured to be invited by HKRMA to conduct a sharing session, featuring Tunny Fung, our Presales Manager to discuss how enterprises could leverage iClick’s Enterprise WeChat SCRM Data Management Platform to drive customer acquisition, activation, conversion and retention throughout the entire customer lifecycle with the power of digitalized operation and refined management.

Yoyo Ng, General Manager of iClick, moderated an informative panel discussion at the Retail Digital Marketing Conference yesterday within the Retail Asia Conference & Expo, featuring leading industry experts to discuss why brands are doubling down on Metaverse, how they adopt metaverse strategies to drive brand awareness and create immersive experiences for their customers.

According to McKinsey Global Institute Analysis, 70% of China’s consumers are omni channel shoppers. Our President of International Business, Frankie Ho had an interview at the BUSINESS GoVirtual Expo & Conference in July, giving a glimpse of our powerful marketing intelligence platform with cutting-edge technologies, and explaining how marketing technology can help brands reach the #digitalnatives and drive significant business growth efficiently. Click here to watch the full interview (conducted in Cantonese only).

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