Skip to content

Harnessing Enterprise and Marketing Cloud Platform to Reach Chinese Audiences

Extensive independent Chinese consumer data set with omni-channel, targeted audience reach

Anonymously-profiled internet users insights covering 1,300M+ Chinese internet users

Empower Your Business in Connecting with Chinese Audiences

Homepage
Marketing Solutions
Full stack of data-driven digital marketing solutions for worldwide marketers to select the right marketing mix to reach Chinese audiences
Homepage
Enterprise Solutions
Enabling data integration from online to offline sources with marketing automation tools & SaaS solutions addressing global enterprise needs

Uncover Our Global Impact

2009

Founded in Hong Kong

2017

Nasdaq Listed

355

Local & International Industry Awards

11

Locations Worldwide

3000

+

Direct Marketers & Agency Clients

98

%

Internet User Reach in China

2009

Founded in Hong Kong

2017

Nasdaq Listed

355

Local & International Industry Awards

11

Locations Worldwide

3000

+

Direct Marketers & Agency Clients

98

%

Internet User Reach in China

Latest Highlights

POSTS

We are proud to introduce our new product iCampaign, a business intelligence and data visualization platform that empowers your marketing strategy with interactive dashboards. iCampaign transforms complex campaign data into easy-to-understand dashboard reports with charts, graphs and maps, offering cross-channel campaign insights to make better strategic decisions.  

Yoyo Ng, General Manager of iClick Interactive Asia, delivered an insightful opening speech at AllStarsWomen DAO ’s 2nd physical event last week to share how businesses should take advantage and capitalize on the opportunities presented by #Web3 and #engage their customers in a more open way. This was also followed by an incredible discussion about Hong Kong’s Web3's #future between prestigious innovators and leaders in the city.

We are thrilled to announce that The Globee® Awards, organizer of the world's premier business awards programs and business ranking lists, has named Frankie Ho - iClick's President of International Business, the Gold GLOBEE® Winner for "Innovator of the Year | Technology (all)" in the 12th Annual 2022 Business Excellence Awards.

Co-organised by The Moodie Davitt Report, ACI World and ACI Asia-Pacific and hosted by Changi Airport Group, the highly anticipated Trinity Forum 2022 made a welcome return in Singapore on Nov 1-2.

We are proud to announce that iClick has been listed as one of the “Top 10 Travel Retail Solutions Companies 2022” by APAC CIO Outlook, a digital and print technology magazine that shares experience, wisdom and advice within the Enterprise IT community with subscribers across Asia Pacific countries. The accolade recognizes the excellence of our proprietary technologies and the Global Account Management (GAM) team’s expertise in delivering omnichannel marketing solutions for global travel retailers, allowing better engagement with Chinese travelers throughout their journeys.

The third stop of the iClick’s Release of Travel Retail Whitepaper Roadshow was joyously held on October 6 in Cannes! We were glad to share the key findings from the Chinese Travel Shoppers 2022 Whitepaper on the changing Chinese consumer behaviours and insights on the winning marketing strategies to achieve business success in the ‘lighthouse’ of the sector — Hainan’s off-shore duty-free market.

INSIGHTS

In recent years, Metaverse became one of the buzzwords, a concept linked with technologies such as augmented reality (AR), virtual reality (VR), artificial intelligence (AI), and the Internet of Things (IoT) and has elevated buzz in countries such as China. According to iiMedia Research, a survey conducted in 2021 among Chinese netizens, over 70 percent of respondents stated that they had a sufficient understanding of metaverse, the most popular applications were game IP avatars, followed by personal and community virtual spaces. Riding on the growing popularity of the metaverse, fashion brands can now interact with consumers in more diversified touchpoints, bringing new virtual shopping experiences to the industry. According to China Metaverse Investment and Financing Data Report, China’s metaverse industry has received at least USD 780 million investment in 2022. With the emergence of the metaverse, Chinese fashion brands can engage their customers more digitally and creatively.

International tourism gains strong momentum and continues to show signs of recovery as restrictions ease. Outbound tourism spending from France, Germany, Italy and United States reaches 70-85% of pre-pandemic levels. It is time for brands to prepare for consumers getting re-acquainted with in-store shopping. Check out the third issue of iClick’s Travel Retail insights to learn about the impact of COVID-19 on consumer behavior and the winning post-pandemic market strategies for travel retail.

The world ‘how people eat’ is changing dramatically, and the demand for food delivery is booming with a growth rate that has been over 20% over the last five years, more than tripled since 2017. The market size has grown nearly 40-fold and has reached 811.7 billion yuan in 2021. According to Expert Market Research, China’s online food delivery market is projected to grow at a CAGR of 112% between 2022-2027. The online food delivery market is highly competitive in China, the giant online food delivery platform – Meituan and ele.me taking around 95 percent of China's online food delivery market. Online food delivery in China was growing rapidly before the pandemic and even faster during the pandemic. The online food delivery platforms offer great convenience and efficiency to consumers with the ability to quickly order meals or groceries in just a few clicks. According to Statista, the China online food delivery market is forecasted to reach 941.71 billion RMB in 2022, making China the largest online food delivery market in the world. Based on iAudience data, we have traced and profiled Chinese netizens who browsed the online food delivery platforms, highlighting their audience profiles, preferences and online behavior to help marketers better understand the trend and insights in the Chinese online food delivery market. Check out our fourth issue of “iSuite Insights Spotlight – Online Food Delivery in the Spotlight”, leveraging iAudience’s latest Chinese netizens data to understand the profiles, demographics, and psychographic dimensions of audiences interested in ordering food through online delivery platforms.

The long-awaited global travel recovery is finally here. In Q1 2022, international tourism recorded encouraging growth, a 182% y-o-y increase. Destinations worldwide are expecting the return of the lavish Chinese travelers. However, the one question on every industry stakeholder’s mind is “Will the Chinese travelers return?”, given the rise of domestic tourism and travel retail consumption in China.

The pandemic has accelerated the growth of the live streaming industry, especially in game streaming, as viewers have more time to spend watching their favorite gamers.  Even under strong competition and a transforming business environment, the game streaming market still shows promising growth. According to iResearch, China’s game streaming market has reached RMB 34.3 billion in 2020 and is expected to reach RMB 50 billion in 2022.  Based on iAudience data, we have traced and profiled Chinese netizens who browsed the game streaming platforms, highlighting their audience profiles, preferences, and online behavior to gain market insights and a deeper understanding of the game streaming market.

With over 450 million daily active users in 2021,  WeChat mini program is one of the most powerful channels for brands to reach and connect with Chinese consumers, taking advantage of its special characteristics of social media and e-commerce.

MEDIA COVERAGE

Frankie Ho, our President of International Business, was recently interviewed in a finance program — “Invest Smarter” @ ViuTV (Channel 99) in Hong Kong, sharing his thoughts around the digital marketing trends and innovation in marketing based on the evolution of technology. Given the turbulence and paradigm shift in consumer behaviour amid the pandemic, the world of digital continues to experience a multitude of changes. Frankie further discussed how iClick transformed our product portfolio in helping enterprises to identify new business opportunities across the consumer lifecycle.

iClick’s First Appearance on Korean National TV - SBS BizWith over 940 million Chinese netizens, China is the largest and one of the fastest-growing e-commerce markets in the world that many...

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…

iClick’s excludsive live panel discussion-“Navigating the Future of Omnichannel” at Online Asian E-tailing Summit 2020 was successfully held on 10 Dec 2020 with…

We are proud to introduce our new product iCampaign, a business intelligence and data visualization platform that empowers your marketing strategy with interactive dashboards. iCampaign transforms complex campaign data into easy-to-understand dashboard reports with charts, graphs and maps, offering cross-channel campaign insights to make better strategic decisions.  

Yoyo Ng, General Manager of iClick Interactive Asia, delivered an insightful opening speech at AllStarsWomen DAO ’s 2nd physical event last week to share how businesses should take advantage and capitalize on the opportunities presented by #Web3 and #engage their customers in a more open way. This was also followed by an incredible discussion about Hong Kong’s Web3's #future between prestigious innovators and leaders in the city.

We are thrilled to announce that The Globee® Awards, organizer of the world's premier business awards programs and business ranking lists, has named Frankie Ho - iClick's President of International Business, the Gold GLOBEE® Winner for "Innovator of the Year | Technology (all)" in the 12th Annual 2022 Business Excellence Awards.

Co-organised by The Moodie Davitt Report, ACI World and ACI Asia-Pacific and hosted by Changi Airport Group, the highly anticipated Trinity Forum 2022 made a welcome return in Singapore on Nov 1-2.

We are proud to announce that iClick has been listed as one of the “Top 10 Travel Retail Solutions Companies 2022” by APAC CIO Outlook, a digital and print technology magazine that shares experience, wisdom and advice within the Enterprise IT community with subscribers across Asia Pacific countries. The accolade recognizes the excellence of our proprietary technologies and the Global Account Management (GAM) team’s expertise in delivering omnichannel marketing solutions for global travel retailers, allowing better engagement with Chinese travelers throughout their journeys.

The third stop of the iClick’s Release of Travel Retail Whitepaper Roadshow was joyously held on October 6 in Cannes! We were glad to share the key findings from the Chinese Travel Shoppers 2022 Whitepaper on the changing Chinese consumer behaviours and insights on the winning marketing strategies to achieve business success in the ‘lighthouse’ of the sector — Hainan’s off-shore duty-free market.

We Partner with More Than 3,000+ Clients

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.