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Marketing Analytics Platform

Marketing Analytics Intelligence to Turn Marketing Data into Actionable Insights

iNsights is a one-stop intelligent marketing analytics solution designed for website and WeChat Mini-program in China and overseas markets. Utilizing full-data analytics to produce reliable and accurate insights, iNsights provides a better understanding of the campaign performances, which helps brands to optimize marketing ROI and make smarter business decisions.

All-in-one Marketing Analytics Platform
  • Support cross-channel tracking and analytics covering website and WeChat mini-program across China and overseas regions with high stability
  • Provide web tag management and custom tracking tools, allowing marketers to gain insights on user behavior and preferences
Full-Funnel Analytics

Provide In-depth data analytics along full-funnel and give full visibility of insights derived from traffic analysis, user behaviours analysis, e-commerce analysis and custom analysis for making effective marketing decision.

High Flexibility of Customization

Allow marketers to create custom analysis across multiple traffic sources, events, marketing goals, and user segmentation to fulfil specific business need

Audience Segmentation

Identify high-value audience segments, retargeting through iAccess to enhance overall marketing performance

User-friendly Dashboard
  • Render complicated data into visualized interactive graphics that deliver actionable insights
  • Easy-to-navigate interface with intuitive data comparison and trend analysis
One-stop Martech Solution
  • Designed to integrate into our end-to-end marketing technology solution
  • Under iSuite MarTech ecosystem, iNsights contributes to upper-to-lower funnel analytics with reliable and actionable insights, which facilitates more effective remarketing through our programmatic advertising solutions

Case Studies

Award Winning

Blueair Asia “Urban Oasis – Enjoy healthy lives at home” Campaign

The demand for personal hygiene and homecare products has grown exponentially amidst the COVID-19 pandemic. This created a huge market opportunity for Blueair, a Swedish company providing award-winning air purifiers to expand their business massively across APAC, covering Hong Kong, Thailand,


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