Skip to content
Back to Posts
Hong Kong-China Border Reopening Event Highlight Series – Unlocking Opportunities: Insights from Meituan

Hong Kong-China Border Reopening Event Highlight Series - Unlocking Opportunities: Insights from Meituan

We are thrilled to share with you all the second highlight from our 'Hong Kong-China Border Reopening: Chinese Travelers' Marketing Playbook' event, featuring Jobbie Cheung, the Business Development Director of Meituan. Jobbie provided invaluable insights into the latest travel trends and consumer behavior in China.

Key takeaways from the sharing were 1) self-guided tours are the new norm after the pandemic, and 2) Chinese travelers are now opting for independent travel experiences, which shed light on the decision-making mindset of Chinese travelers.

By understanding their decision-making process, companies can engage with Chinese travelers more effectively and provide them with tailored experiences. Chinese consumers are keen on sharing their shopping experiences online and hence user-generated contents on social media platforms are one of the most effective ways to understand Chinese tourists' unique preferences and expectations. It is crucial for businesses to cater to their needs and desires accordingly.

If you missed the event, you can still catch the highlights and learn more about the latest trends and data for outbound travel by watching our event highlight series. Stay tuned for more exciting updates!

Click here to view Meituan's valuable insights.

Tag :

iClick Event Travel Retail Insights

More Posts

iClick Shared Engaging Insights at IAB HK Brand Chat Friday

October 23, 2024

During the recent IAB Hong Kong Brand Chat Friday, iClick’s Business Development Director, Ophelia Kwong shared insights on how businesses can navigate today’s challenging economy by connecting with the growing segment of Chinese immigrants in Hong Kong through a strategic media mix.

 
China Advertising Solutions iClick Event Marketing Strategy
Learn More

iClick’s Impactful InnoTalk at IAB Hong Kong C24!

October 7, 2024

We’re still buzzing from the energy of our session, where our Business Development Director, Alison Shih, took the spotlight to share her compelling insights on the New Hongkongers.

 
iClick Event Marketing Strategy
Learn More

What an Incredible Experience at IAB Hong Kong C24!

September 27, 2024

We’re still buzzing from the excitement of being a Silver Sponsor and Exhibitor at IAB Hong Kong C24! With over 1,000 digital marketing professionals gathered from across Asia, this event was a powerhouse of inspiration, innovation, and networking. 

 
iClick Event Marketing Strategy
Learn More

iClick x HK4As Happy "ad" Hour

September 12, 2024

What a fantastic evening at the iClick x HK4As Happy "ad" Hour at Bar 1906! We were happy to gather industry peers to network over delicious drinks and canapés. Engaging discussions about the consumption power of Hong Kong's new spenders—the vibrant new Hongkongers—were truly enlightening.

 
iClick Event Marketing Strategy
Learn More

Olympic Guessing Game Fun at iClick's HK Office

August 13, 2024

iClickers had a blast in the office playing a guessing game centered around the 2024 Olympic Games. The team eagerly shared their predictions and enthusiastically cheered on the athletes, particularly those hailing from Hong Kong and other parts of the world.

 
iClick Moment
Learn More

iClick’s "Decode the Digital Habits of the 'New Hongkongers': A Brand Marketing Masterclass"

August 12, 2024

What an insightful session we had last week at iClick’s "Decode the Digital Habits of the 'New Hongkongers': A Brand Marketing Masterclass" event. We explored the essential strategies for connecting with this fast-growing consumer segment.

 
iClick Event Marketing Strategy Xiaohongshu
Learn More

iClick's Participation at HKRMA Business Matching Event

July 29, 2024

We recently took part in the HKRMA Business Matching Event, where we shared valuable insights into the digital habits of New Hongkongers with retail brand partners.

 
China Advertising Solutions iClick Event Marketing Strategy
Learn More

Unveiling the "New Hongkongers": iClick Shares Insights at Marketing Interactive's Content360

July 3, 2024

At the recent Content360 in Hong Kong, iClick's Business Development Director, Alison Shih, discussed the growing population of immigrants from Mainland China to Hong Kong - the 'new Hongkongers'. Based on insights from iClick's latest publication, "Engaging Affluent New Hongkongers: A 2024 Digital Media Report", this new consumer group represents a significant opportunity.

 
China Advertising Solutions iClick Event Marketing Strategy
Learn More

iClick Wins Premier Greater China Social Media Agency Award at CORPHUB GBAMOB Awards

June 28, 2024

Exciting news! We are honored to share that iClick has been recognized as the Premier Greater China Social Media Agency at the CORPHUB GBAMOB Awards.

 
China Advertising Solutions iClick Award Marketing Strategy
Learn More

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.

OK