iClick Interactive bagged 3 awards at Topdigital China 2020
We are pleased to be recognized by TopDigital China 2020 for our excellence in assisting clients to achieve business goals and growth with our holistic digital marketing solutions powered by technology. With our successful and innovative marketing strategies in the collaboration with Lululemon, Nike and Zippo, we are honoured to be the winner in the following categories - “DTC Branding Campaign”, “E-commerce Content Marketing” and “KOL Marketing”.
KOL Marketing – Zippo
As a leading global lighter manufacturer, Zippo partners with iClick Interactive to further expand their market share in China. iClick conducted a thorough market analysis and generated actionable insights for Zippo to rebrand its brand image. In order to project a youth and chic brand image as to approach Generation Z, iClick Interactive proposed and managed 20 KOLs for massive promotion on Xiaohungshu during 520 Festival (Chinese Valentine’s Day), and resulted sales rose 7.8 times. Brand awareness and social mentioning further boost up, with Zippo related user-generated content on Xiaohungshu increased by 5 times.
E-commerce Content Marketing – Lululemon
Lululemon as a well-known sportswear in China, collaborated with iClick Interactive for their e-commerce campaign. An in-depth brand and market analysis were conducted to identify the most engaging target audience groups to obtain the highest cost efficiency. Through detailed audience targeting of Tencent Social Ads and creative AB testing, iClick Interactive optimized the campaign performance by achieving ROI of 1: 1.28 (market average: 1: 0.71). The campaign performance provided useful insights to Lululemon and iClick on platform selection and performances for planning the upcoming marketing campaign.
DTC Branding Campaign – Nike
After our award success at The Golden Mouse 2020, the launch campaign of Nike Joyride is also recognized by Topdigital China 2020 for the innovative marketing strategy of interactive Tencent AR game and leveraging our multi-channel network to enhance their marketing approach with KOL engagement.
A Triumphant Conclusion of "iClick's Singapore Inbound Marketing Conference 2023: Unlocking Chinese Travelers' Shopping Behavior"
November 28, 2023
We are delighted to announce the triumphant conclusion of "iClick's Singapore Inbound Marketing Conference 2023: Unlocking Chinese Travelers' Shopping Behavior." The event was a resounding success, bringing together a dynamic group of marketers eager to explore insights and strategies for effectively engaging with Chinese travelers visiting Singapore.
iClick's Participation at World Travel Market London 2023
November 21, 2023
We are delighted to share we have recently participated in the prestigious World Travel Market (WTM) London 2023, a premier global event in the travel and tourism industry. WTM London stands as the epicenter of the world's travel industry, attracting over 43,000 global visitors, uniting professionals, inspiring innovation, and providing a platform for exhibitors to showcase their services to international audiences.
iClick's Participation at AdAsia 2023 Seoul
November 3, 2023
We are thrilled to share that our Korea team recently participated in AdAsia 2023, the K-Insightful Digital Marketing Festival held in Seoul, under the theme "Transform, Play, Connect." This event aimed to redefine the role of advertising in the age of Digital Transformation. The gathering featured notable speakers and engaging discussions on various aspects of digital marketing and advertising, attracting over 5,000 participants from 20 Asian countries.
V-Click x Baidu: Search Marketing Workshop in Bangkok
November 3, 2023
We were thrilled to host an outstanding conference last week in Bangkok, where we delved into the exciting potential of the Chinese travel market. We were joined by over 80 brand and agency marketers, all eager to gain a deeper understanding of Chinese traveler behavior and learn how to effectively tap into this promising market.
iClick has been ranked among the “Top 10 Travel Retail Solutions Companies 2023” by APAC CIO Outlook
November 3, 2023
We're thrilled to share that iClick has been ranked among the “Top 10 Travel Retail Solutions Companies 2023” by APAC CIO Outlook, a prominent digital and print technology magazine uniting the Enterprise IT Community across the Asia Pacific.
iClick Interactive at The Trinity Forum 2023
October 30, 2023
We're thrilled to share that iClick participated in The Trinity Forum, a prestigious global airport conference held at the Regala Skycity Hotel on October 25-26. This was our second consecutive year joining the event since our successful debut in Singapore back in 2022.
V-Click x Ocean Engine Workshop: "China’s Travel Rebound: Unlock the Power of Digital Marketing to Chinese Travelers with the New Visa Policy"
October 24, 2023
The "China’s Travel Rebound: Unlock the Power of Digital Marketing to Chinese Travelers with the New Visa Policy" conference, organized by V-Click Technology, took place in Bangkok and was a resounding success.
iClick Interactive Received the Smart Retail Tech Award (Vendor Group)—SILVER Award and the Smart GBA Retail Solution Award
October 17, 2023
We are thrilled to announce our recent achievements, as we have been recognized with prestigious awards in the field of smart retail technology. These accolades reaffirm our dedication to delivering cutting-edge marketing solutions for the retail industry.
iClick Interactive at TFWA World Exhibition & Conference 2023 in Cannes
October 10, 2023
Ooh la la! iClick had an absolutely unforgettable time at the prestigious TFWA (Tax Free World Association) World Exhibition & Conference 2023 in Cannes! As one of the TFWA i.lab exhibitors, we had the incredible opportunity to showcase our data-driven travel retail solutions, empowering international brands to tap into the immense potential of the dynamic Chinese market.