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iClick Interactive wins “Big Data & Smart Solutions Company of the Year” award at the Tiger Roar Award 2020
We are thrilled to have won “Big Data & Smart Solutions Company of the Year” award at the Tiger Roar Award 2020 which was held in Shanghai, one of the most prestigious awards to select and honor companies helping to solve the challenges that clients have connecting with prospects and customers in the digital industry. The award evaluation panel includes advertisers, media organizations, marketing communications agencies and others. We are extremely proud to be among the companies leading the way with innovative and marketing technology capabilities and the industry recognition that we have received so far is a clear signal that we’re headed in the right direction.
Vincent Chen, Vice President of Product & Innovation of iClick Interactive, was presented on the stage to share practical insights on how to strengthen valuable brand assets for optimal growth in the digital era. Chinese digital landscape now becomes more fragmented, diverse and complicated requiring that clients need to build a stronger brand asset to reach and convert users. And to survive the challenges of the COVID-19 pandemic, the sharing session also addressed the importance of how brands need to keep up with the latest marketing trends such as the emerging trend of e-commerce livestreaming, to help brands reinvent its brand asset resulting in a higher return.
