iClick Releases iNsights 2.0 to Extend Intelligent Data Analytics Coverage to Popular WeChat Mini Program Ecosystem
We are proud to announce the release of iNsights 2.0, a powerful upgrade to iClick’s iSuite platform for intelligent data analytics.
With iNsights 2.0, global brands are now able to gain unparalleled insights into the enormously popular WeChat mini program ecosystem, enabling more effective data-driven marketing and smarter business decisions. Through its new WeChat mini program analytics modules, iNsights 2.0 takes marketing technology solutions for the China market to the next level with three main functionalities:
iNsights 2.0 provides all-round insights on traffic, user behavior, ecommerce, and the conversion funnel to measure campaign performance. The upgraded solution analyzes comprehensive traffic breakdown across multiple platforms, helping brands to focus on key business goals and lowering the cost of conversion by identifying bottlenecks throughout the user conversion funnel. iNsights 2.0 also enables brands to closely monitor e-commerce platforms and measure business growth, while generating data driven-insights to power product development and marketing promotion strategies.
Customized for client analytical needs
iNsights 2.0’s simple-to-use tracking functions help brands create and track events and provide custom analysis for specific metrics to generate insights on campaign performance, such as most-clicked banners or most-engaged with gaming campaign. The platform can also provide customized traffic source tracking paths, as well as custom QR codes for both online and offline campaigns and tailored segmentation capabilities for re-marketing campaigns.
One-stop MarTech solution
Combined with iSuite products including iAccess, iNsights 2.0 forms a one-stop MarTech solution that optimizes cross-channel marketing campaigns and transforms data into actionable insights based on analytics, allowing brands to adopt precise remarketing strategies and retarget high-value customers with one-stop MarTech features including ad placement, ad tracking analytics and remarketing. By providing clients with deep, actionable insights into the rapidly growing WeChat mini program ecosystem, iNsights 2.0 represents a powerful enhancement of iClick’s leading end-to-end iSuite MarTech platform helping brands select the right marketing mix to efficiently reach Chinese audiences, while providing insights that help drive sales growth and enhance advertising ROI.
A Triumphant Conclusion of "iClick's Singapore Inbound Marketing Conference 2023: Unlocking Chinese Travelers' Shopping Behavior"
November 28, 2023
We are delighted to announce the triumphant conclusion of "iClick's Singapore Inbound Marketing Conference 2023: Unlocking Chinese Travelers' Shopping Behavior." The event was a resounding success, bringing together a dynamic group of marketers eager to explore insights and strategies for effectively engaging with Chinese travelers visiting Singapore.
iClick's Participation at World Travel Market London 2023
November 21, 2023
We are delighted to share we have recently participated in the prestigious World Travel Market (WTM) London 2023, a premier global event in the travel and tourism industry. WTM London stands as the epicenter of the world's travel industry, attracting over 43,000 global visitors, uniting professionals, inspiring innovation, and providing a platform for exhibitors to showcase their services to international audiences.
iClick's Participation at AdAsia 2023 Seoul
November 3, 2023
We are thrilled to share that our Korea team recently participated in AdAsia 2023, the K-Insightful Digital Marketing Festival held in Seoul, under the theme "Transform, Play, Connect." This event aimed to redefine the role of advertising in the age of Digital Transformation. The gathering featured notable speakers and engaging discussions on various aspects of digital marketing and advertising, attracting over 5,000 participants from 20 Asian countries.
V-Click x Baidu: Search Marketing Workshop in Bangkok
November 3, 2023
We were thrilled to host an outstanding conference last week in Bangkok, where we delved into the exciting potential of the Chinese travel market. We were joined by over 80 brand and agency marketers, all eager to gain a deeper understanding of Chinese traveler behavior and learn how to effectively tap into this promising market.
iClick has been ranked among the “Top 10 Travel Retail Solutions Companies 2023” by APAC CIO Outlook
November 3, 2023
We're thrilled to share that iClick has been ranked among the “Top 10 Travel Retail Solutions Companies 2023” by APAC CIO Outlook, a prominent digital and print technology magazine uniting the Enterprise IT Community across the Asia Pacific.
iClick Interactive at The Trinity Forum 2023
October 30, 2023
We're thrilled to share that iClick participated in The Trinity Forum, a prestigious global airport conference held at the Regala Skycity Hotel on October 25-26. This was our second consecutive year joining the event since our successful debut in Singapore back in 2022.
V-Click x Ocean Engine Workshop: "China’s Travel Rebound: Unlock the Power of Digital Marketing to Chinese Travelers with the New Visa Policy"
October 24, 2023
The "China’s Travel Rebound: Unlock the Power of Digital Marketing to Chinese Travelers with the New Visa Policy" conference, organized by V-Click Technology, took place in Bangkok and was a resounding success.
iClick Interactive Received the Smart Retail Tech Award (Vendor Group)—SILVER Award and the Smart GBA Retail Solution Award
October 17, 2023
We are thrilled to announce our recent achievements, as we have been recognized with prestigious awards in the field of smart retail technology. These accolades reaffirm our dedication to delivering cutting-edge marketing solutions for the retail industry.
iClick Interactive at TFWA World Exhibition & Conference 2023 in Cannes
October 10, 2023
Ooh la la! iClick had an absolutely unforgettable time at the prestigious TFWA (Tax Free World Association) World Exhibition & Conference 2023 in Cannes! As one of the TFWA i.lab exhibitors, we had the incredible opportunity to showcase our data-driven travel retail solutions, empowering international brands to tap into the immense potential of the dynamic Chinese market.