iClick Interactive has been granted the SMEs of SRDI (专精特新) by the People’s Government of Beijing Municipality

On December 12th, 2023, the Beijing Municipal Bureau of Economy and Information Technology released the list of "Specialized, Refined, Differential, and Innovation (SRDI) Small and Medium-sized Enterprises (SMEs) in Beijing" for the Third Quarter of 2023. iClick's extensive expertise in the MarTech field and its provision of professional and refined digital solutions for enterprises have led to this prestigious recognition.

SRDI SMEs are companies whose primary business operations and development focus align with national industrial policies and related requirements. These enterprises demonstrate strong technological innovation and financing capabilities, exhibit rapid development and growth, and are exemplary leaders in innovating and driving China’s economic and social development. As of 2022, only approximately 0.17% of SMEs nationwide have passed the rigorous assessment. In its latest announcement, iClick is among the 68 successful enterprises in the region to receive this authoritative recognition.

On June 1, 2022, the Ministry of Industry and Information Technology (MIIT) released the "Interim Measures for the Administration of the Gradient Cultivation of High-quality Small and Medium-sized Enterprises" (优质中小企业梯度培育管理暂行办法), dividing the discovery and cultivation of high-quality SMEs into three gradients: innovative SMEs, SRDI SMEs, and technologically advanced "little giant" enterprises. On the one hand, companies need to meet national special index evaluation standards in terms of revenue scale, R&D investment, talent structure, and other common indicators. On the other hand, they must focus on key links or areas of the industry chain, possess a particular market share and brand influence, demonstrate refined production, management, and service capabilities in their products or solutions, have unique solutions that meet industry or regional needs, and have core technologies and product solutions that meet requirements for independent innovation and model innovation.

Previously, iClick was selected as a representative enterprise for high-quality digital transformation products and services, participating in the Digital Transformation Project (铸基计划) under the auspices of the China Academy of Information and Communications Technology (CAICT). The company holds over a hundred intellectual property rights and patent certifications across marketing automation, data insights, advertising click prediction, data transmission, and time-based delivery among professional fields. Furthermore, iClick prioritizes data privacy and information security at the highest management level, emphasizes data risk management, and has obtained ISO certification, receiving international information security standard recognition and global privacy information standard certification.

iClick's products and solutions cover various key areas of the entire marketing ecosystem, including services and management, touchpoints and content, data, and operation tools. With three major product platforms—advertising deployment, social retailing, and data operation—iClick implements a digital ecological strategy based on "Product + Service," continually iterating the capability model of "system support + content strategy + operation service" to meet customers' digital needs for both "sales" and "marketing." The company not only addresses customers' current challenges but also assists them in responding to unknown market environments and evolving customer demands, empowering enterprises to strive for advancement while ensuring stability.

iClick's "Product + Service" model provides digital solutions for five major marketing scenarios:

1. Precise and efficient targeting of target audiences

How does iClick enhance both the quantity and quality of branded search traffic? Brands often face challenges such as complex advertising effectiveness calculations, difficulty in precisely targeting the audience, and long planning cycles for creative content placement. With iClick's comprehensive and precise inbound marketing solution, leveraging the aggregation of mainstream, high-quality media resources, and data-driven strategies, we assist brands in establishing connections with potential customers. This enhances the precision of ad placements and creative performance, facilitating efficient market outreach.

2. Influencing consumer mindset and stimulating purchasing interest

How does iClick improve the efficiency and value of seeding (种草)? In social media operation and promotion, brands often face challenges such as how to attract and retain user attention, develop effective communication strategies, select suitable Key Opinion Leaders (KOLs), and track the effectiveness of promotions. iClick provides targeted brand content strategy solutions, combining high-quality and abundant social media resources with a strategy team composed of content experts to help clients customize engaging brand content for users. Leveraging precise content creation and distribution, iClick maximizes brand value dissemination and stimulates potential customers' purchasing interest.

3. B2B enterprise marketing automation for faster growth

Low customer acquisition efficiency and difficulty in lead management, low efficiency in lead nurturing, challenges in evaluating marketing campaign conversions, and difficulties in sales coordination and follow-up are common challenges faced by most B2B enterprises. Leveraging globally leading marketing-oriented CRM, automated BI platforms, and AI-powered marketing tools, iClick provides customers with a one-stop marketing growth solution and service, covering everything from word-of-mouth, traffic, leads, and opportunities to conversions.

4. Seamless integration of brand private domain for cultivating loyal user groups

How does iClick improve the performance of brand-owned channels? It is not hard to notice the common challenges faced in brand-owned channel operations, such as difficulty in user retention, low repeat purchases, and inefficient operational management. iClick approaches this from a brand consultancy perspective, helping clients break down barriers between platforms and users. We provide brands with comprehensive marketing tools and outsourced operational services for channel growth, empowering brands to establish more robust interactive relationships.

5. Focusing on enterprise digital transformation to empower comprehensive user management

How does iClick navigate the complex hurdles of enterprise digital transformation? At the core of retail lies the trinity of people, products, and places. Brands often confront various issues surrounding the essence of retail, including inefficient salesperson management, imprecise inventory control, and the need to enhance the customer shopping experience. Leveraging profound industry insights and extensive service expertise, iClick has introduced a comprehensive customer management solution spanning the digitization of memberships, shopping guidance, store operations, and channel management. This integrated digital transformation solution empowers brand merchants to enhance operational efficiency and effectiveness.

The national support for SRDI enterprises aims to strengthen innovation and development in sectors with deficiencies within the current industrial chain and underlying technology. Ultimately, the goal is to replace foreign products in relevant markets. iClick has diligently cultivated its SRDI products and services in the marketing technology sector, further aiding enterprises in digital transformation and delivering value to customers.