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Weixin Pay Marketing: Capturing Chinese Travelers with Global Gift Pack & iClick
iClick Interactive is proud to continue our collaboration with Weixin Pay (微信支付, also known as WeChat Pay) for the Global Gift Pack (全球有礼) campaign. As the Campaign’s Strategic Partner, iClick has been delivering innovative, all-in-one advertising solutions since the official product launch in March 2025, helping brands connect with Chinese Mainland travelers visiting Hong Kong and Macau. This relationship, which began with a formal contract-signing ceremony at Tencent’s Hong Kong office, highlights our shared vision and strategic alignment in the cross-border market.
Through this ongoing collaboration, we continue to revolutionize the travel and shopping experience with advanced MarTech solutions. Leveraging iClick’s expertise in digital advertising and the unique Global Gift Pack Mini Program offered by Weixin Pay, brands are building stronger, more meaningful connections with their target audience within Weixin’s ecosystem.
Weixin Pay Global Gift Pack: The Must-Have Mini Program for Hong Kong and Macau Brands
The Global Gift Pack Mini Program is an official mini program under Weixin Pay's cross-border payment service that connects Chinese Mainland travelers with overseas brands, including retailers in Hong Kong and Macao. The official mini program ensures impressive visibility for participating merchants. Premium merchants can unlock tremendous daily exposures and drive a remarkable volume of coupon redemptions, backed by proven results.
This innovative tool offers participating brands a dedicated merchant page with location-based services, such as targeting Weixin Pay users from the Chinese Mainland visiting Hong Kong and Macao. Serving as a one-stop platform for both merchants and travelers, it enables brands to attract, engage, and convert customers by offering promotional coupons, special currency exchange rates, and seamless payment experiences, creating unforgettable shopping adventures for travelers.
Global Gift Pack Features: Driving Sales Through Couponing and Loyalty
- Diverse Coupon Options: Automated coupons create engaging promotions that drive both online and offline (O2O) sales at various stages.
- Regional Featured Discounts地区精选优惠场发券: Target customers in specific geographic areas.
- Regional Activity Traffic Field主题优惠场发券: Tailor offers based on individual preferences.
- Social Sharing Coupons 社交惊喜券: Encourage user referrals and brand advocacy with cash coupon and item voucher.
- Merchant Preferential FX Rate Coupons: Provide additional value for discerning travelers by offering competitive pricing.
- Effective Client Relationship Management: Global Gift Pack Mini Program empowers merchants to build long-term relationships with their customers through a robust client management system.
- When customers make a purchase through the Global Gift Pack Mini Program, they are automatically registered as members. This allows them to earn Pay reward Points and stay connected by subscribing to the merchant’s page.
- The built-in reward system encourages repeat purchases by enabling travelers to accumulate points with every transaction. As customers spend more, they unlock higher membership tiers, gaining access to exclusive coupons and tailored long-term benefits that enhance loyalty and encourage repeat visits.
- Seamless Integration with Weixin’s Ecosystem
- Global Gift Pack Mini Program seamlessly integrates with Weixin’s ecosystem, including Official Accounts (公众号), WeCom (企业微信), and Weixin Pay (微信支付). This integration offers merchants unparalleled marketing potential and direct access to their target audiences.
- By tapping into hundreds of millions of engaged Weixin users, your business connects effortlessly with Weixin’s powerful platform, significantly increasing your visibility and reach.
Learn more About Global Gift Pack (全球有礼)
Full-funnel Strategy: iClick’s Cross-Border Advertising Solutions
To help businesses maximize the impact of the Global Gift Pack campaign, iClick offers a comprehensive solution package designed to simplify implementation and amplify results.
- Power Up Your Brand: Weixin Pay Cross-Border Payment Service
- Merchant Page Setup: A dedicated merchant page enhances brand visibility in the Global Gift Pack ecosystem for Chinese travelers.
- Coupon Upload: Merchants can upload promotional coupons, enabling them to implement targeted marketing strategies to attract customers.
- Drive Targeted Traffic: iClick X Tencent Display Ad Solution
- Traffic Generation: Leverage the premium Tencent Ad Network to drive targeted traffic to your Global Gift Pack merchant page.
- Precision Audience Targeting: Utilize MAPI with keyword targeting to reach high-intent Chinese travelers, ensuring promotions are targeted and effective.
- Tencent Ad API Connection: Real-time insights and seamless integration.
- Boost Brand Awareness: iClick KOL Marketing Solutions
- KOL Marketing: Leverage iClick’s proprietary KOL Analytics “iFans" platform to identify KOLs that match your brand and target audience.
- In-Store Promotions: Coordinate promotional shoots with selected KOLs to generate excitement.
- Cross-channels Marketing: Word-of-mouth marketing across Chinese media to maximize brand awareness.
Explore iClick Advertising Solutions
User Journey: From Tencent Ad to In-store Sale with Weixin Pay
- Click on Brand Ads across Tencent Platforms
- Land on Your Merchant Page
- Discover Exclusive Coupons
- Redeem Coupons In-Store and Drive Sales
This seamless process is designed to maximize traffic to your merchant page, encouraging user engagement and driving conversions that lead to increased sales. By effectively guiding customers from brand ads on Tencent platforms to your exclusive offers, you create a compelling shopping experience that keeps them coming back. Elevate your brand visibility and connect with your audience—your journey to business success starts here!
Case Study: 200% ROI with Global Gift Pack & Sun Hung Kai Malls
The strength of the Weixin Pay Marketing strategy is best proven by real-world performance and impressive ROI.
In August 2025, Weixin Pay collaborated with Sun Hung Kai malls in Hong Kong to launch the Global Gift Pack “Group Cashback” (组队返现) campaign2. The gamified initiative is designed to drive consumer engagement and spending by having users form spending teams to unlock increasing cashback rewards when hitting set thresholds.
This campaign was highly efficient: a modest marketing investment of approximately ¥10,000 generated over ¥1 million in sales, delivering an ROI exceeding 200%. The key driver of this success was organic user advocacy. Shoppers enthusiastically shared their participation across WeChat and Xiaohongshu, inviting friends to join their teams. Impressively, 40% of participants entered the campaign through peer invitations, highlighting the significant impact of social sharing in driving customer acquisition and engagement.
By combining peer-to-peer sharing with tiered cashback incentives, malls, department stores, and mid- to high-ticket retailers can attract new customers, boost transaction value, and achieve outstanding marketing efficiency.
Don’t Miss Out on This Game-changing Opportunity!
Together, this new partnership between iClick and Weixin Pay unlocks exciting possibilities in 2025. Are you a brand eager to connect with Chinese travelers?
