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[iClick x Omnichannel Marketing Asia 2021] The Marketer’s Plight – Do we really need another platform/channel?

[iClick x Omnichannel Marketing Asia 2021] The Marketer’s Plight – Do we really need another platform/channel?

Omnichannel Marketing Asia is a conference that touches on the omnichannel experience, customer journey and lifecycle in a marketing era where it’s no longer feasible to exclusively focus on traditional, digital, or even multichannel media. Our General Manager, Yoyo Ng joined the conference as a keynote speaker to share why it is important to adopt a data-driven marketing approach with the ability to connect customer data to a highly targeted and personalized experience in both digital advertising and messaging, in order to navigate through the ever-changing digital landscape in China.

We hope all the attendees gained some insightful takeaways on the strategic use of marketing technology to improve audience engagement and accelerate the growth of your business.

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