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iClick x Xiaohongshu x Austrade's "Xiaohongshu Marketing Strategy Briefing 2024" in Melbourne
We are thrilled to reflect on the tremendous success of the Xiaohongshu Marketing Strategy Events recently organized by iClick Interactive and Xiaohongshu in Australia, and with the support of Australian Trade and Investment Commission (Austrade)!
Melbourne Edition: April 9, 2024
The Melbourne edition brought together Australian brands eager to explore the Chinese market with the support of Global Victoria. Participants immersed themselves in tailored sessions led by industry experts including Jianxin(Jake) Li, Head of Global Agency Partnership from Xiaohongshu, and Jeffrey Cheung, Senior Business Development Director from iClick.
A highlight of the event was the engaging panel discussion, featuring the Managing Director of AusCare Group, Hope Dong, and local Xiaohongshu influencer Erica Tan, moderated by iClick's Vice President, APAC & EMEA, Eric Cheng.
Participants at the Melbourne event found great value in the interactive presentations and discussions, gaining practical knowledge from successful case studies of Australian brands using Xiaohongshu to reach high-spending Chinese consumers. They obtained valuable insights into the latest trends and acquired the skills to effectively leverage Xiaohongshu's marketing strategies, enabling them to thrive in the dynamic Chinese market.
We sincerely thank Xiaohongshu, Austrade, Global Victoria, and AusCare Group for their invaluable support in making this conference possible. Our collaboration has empowered Australian brands with the confidence and strategic insights necessary for successful cross-border business ventures.
Stay tuned for our next post about the upcoming Sydney edition of the "Xiaohongshu Marketing Strategy Conference 2024"!
