We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used. To learn more information about the use of cookies, please visit our cookie policy.
[MarketingPulse X eTailingPulse 2022] The Rise and Rise of “Social Commerce” – The Expansion of Omnichannel Strategy
MarketingPulse X eTailingPulse, organised by HKTDC, is a 2-in-1 Conference that leads the discussion on the new marketing and e-tailing trends and growth opportunities for a world recovering from COVID-19. We are honoured to be invited to virtually host an exclusive Digital Marketing Workshop, featuring our General Manager, Yoyo Ng and seasoned industry experts to discuss how brands can ride on the rapid growth of social commerce to offer seamless experience that win the hearts and loyalty of their customers.
Key Takeaways from the Workshop:
- The global social commerce industry is expected to grow 3 times as fast as traditional e-commerce
- The most effective marketing strategies are driven by a customer-centric culture
- Choosing the right social media strategy is crucial to boost customer engagement and drive conversions
More Posts
iClick Year in Review: 2024
December 12, 2024
As we wrap up an incredible year at iClick, we're excited to share our journey in 2024! Our two insightful whitepapers: one exploring the dynamic China travel market and another delving into the emerging trends among New Hongkongers.
Unveiling Holiday Marketing Strategies: iClick's Insights at the HKTVmall Seminar
November 22, 2024
HKTVmall has invited us to their recent seminar! Mario Chow, our Business Development Manager, led an insightful session on mastering holiday marketing strategies for a year-end sales surge.
Event Recap: Engaging Inbound Chinese Travelers in Japan!
November 7, 2024
iClick was excited to partner with Japanticket for a dynamic webinar focused on effective marketing strategies to attract Chinese travelers visiting Japan during peak holiday periods.
iClick Shared Engaging Insights at IAB HK Brand Chat Friday
October 23, 2024
During the recent IAB Hong Kong Brand Chat Friday, iClick’s Business Development Director, Ophelia Kwong shared insights on how businesses can navigate today’s challenging economy by connecting with the growing segment of Chinese immigrants in Hong Kong through a strategic media mix.
iClick’s Impactful InnoTalk at IAB Hong Kong C24!
October 7, 2024
We’re still buzzing from the energy of our session, where our Business Development Director, Alison Shih, took the spotlight to share her compelling insights on the New Hongkongers.
What an Incredible Experience at IAB Hong Kong C24!
September 27, 2024
We’re still buzzing from the excitement of being a Silver Sponsor and Exhibitor at IAB Hong Kong C24! With over 1,000 digital marketing professionals gathered from across Asia, this event was a powerhouse of inspiration, innovation, and networking.
iClick x HK4As Happy "ad" Hour
September 12, 2024
What a fantastic evening at the iClick x HK4As Happy "ad" Hour at Bar 1906! We were happy to gather industry peers to network over delicious drinks and canapés. Engaging discussions about the consumption power of Hong Kong's new spenders—the vibrant new Hongkongers—were truly enlightening.
Olympic Guessing Game Fun at iClick's HK Office
August 13, 2024
iClickers had a blast in the office playing a guessing game centered around the 2024 Olympic Games. The team eagerly shared their predictions and enthusiastically cheered on the athletes, particularly those hailing from Hong Kong and other parts of the world.
iClick’s "Decode the Digital Habits of the 'New Hongkongers': A Brand Marketing Masterclass"
August 12, 2024
What an insightful session we had last week at iClick’s "Decode the Digital Habits of the 'New Hongkongers': A Brand Marketing Masterclass" event. We explored the essential strategies for connecting with this fast-growing consumer segment.