Skip to content
[MarketingPulse X eTailingPulse] iClick’s Exclusive Workshop Sees Full House and Empowers Marketers to Target Chinese Travelers in a New Exciting Way!

[MarketingPulse X eTailingPulse] iClick’s Exclusive Workshop Sees Full House and Empowers Marketers to Target Chinese Travelers in a New Exciting Way!

We were thrilled to host an Exclusive Workshop on #Metaverse Marketing at the long-awaited in-person #MarketingPulse X #eTailingPulse, with over 350 marketers from diverse backgrounds joining us to explore the potential of Metaverse and learn about the best approach to target and entice Chinese travelers and millennials.

Key Takeaways from our prestigious speaker during the fireside chat:

Erich Wong, Head of Growth (Hong Kong) at The Sandbox, emphasized the need to act quickly and launch on the Metaverse. He highlighted Metaverse offers brands a unique platform to engage with customers in a new immersive way. The travel industry can leverage Metaverse to reach more travelers, regardless of time and distance, by providing real-world view experiences and creating interactive experiences exclusive to the Metaverse.

Philip Chau, Vice President, Group Head of Marketing at Regal Hotels International encouraged brands to develop their own strategies, direction, and content that resonates with their brands. He also highlighted the importance of building and enlarging communities to reach the target audience and sustain growth. Metaverse Marketing can drive O2O online and offline experiences, create buzz and call to action.

Yoyo Ng, General Manager of iClick Interactive Asia Group Limited, explained how web2 and web3 work together to help brands start their journey in web3. iClick uses a combination of user data from web2 and personalized user experience from web3 to help brands drive business growth. The data analysis provided by iAudience and iCampaign allows us to generate emotional connections, share stories, and build trust through community development. Through the use of iFans, brands can identify KOLs in your community and raise awareness through storytelling.

We hope these insights have given you a glimpse into the potential of Metaverse Marketing and how it can benefit your brand to drive branding and lead generations. Contact us to learn more about our Web2 to Web3 marketing solutions and how we can help your brand capture the unprecedented opportunity of Chinese travelers after the border reopens: https://lnkd.in/g8wkZSar

More Posts

iClick x Xiaohongshu x Austrade's "Xiaohongshu Marketing Strategy Briefing 2024" in Sydney

April 12, 2024

The highly successful Sydney edition of "Xiaohongshu Marketing Strategy Briefing 2024" was organized with great success by iClick and Xiaohongshu, supported by the Australian Trade and Investment Commission (Austrade) and Investment NSW.

 

iClick is a Triple Finalist at the Prestigious Hashtag Asia Awards 2024!

April 11, 2024

We're overjoyed to announce that iClick is a triple finalist at the prestigious Hashtag Asia Awards 2024! We've been nominated in two categories, boasting a total of three outstanding campaigns in the running, under Best Social Media Campaign: WeChat and Best Social Media Campaign: Xiaohongshu.

 

iClick x Xiaohongshu x Austrade's "Xiaohongshu Marketing Strategy Briefing 2024" in Melbourne

April 10, 2024

We are thrilled to reflect on the tremendous success of the Xiaohongshu Marketing Strategy Events recently organized by iClick Interactive and Xiaohongshu in Australia, and with the support of Australian Trade and Investment Commission (Austrade)! 

 

iClick Interactive Releases "2024 AI Empowered Marketing Application Whitepaper," Large-scale Applications of AI are Sweeping

April 5, 2024

From ChatGPT to Sora, every leap in artificial intelligence (AI) development sparks global discussions. AI consistently demonstrates remarkable vitality, continuously revealing surprises that influence various industry revolutions by enhancing learning and cognitive capacities. Technological evolution prompts companies to proactively adapt, align with current trends, and strategize for future market dynamics.

 

iClick’s Participation at ITB Berlin 2024

March 11, 2024

We are delighted to have participated in ITB Berlin 2024 alongside our esteemed media partner, TongCheng Travel (TCEL). The opportunity to connect with professionals and industry leaders from around the world has been truly exceptional.

 

Happy International Women's Day 2024 from iClick! 

March 8, 2024

Today, we honor the remarkable contributions of women within our iClick family across our global offices. But this celebration isn't just about recognizing our female colleagues; it's about acknowledging the importance of diversity, equity, and inclusion in our workplace and beyond. Let's unite in recognizing and applauding their achievements as we continue to strive for gender equality together.

 
ESG

iClick Interactive proudly receives 3 prestigious awards at the 10th TMA Mobile Marketing Ceremony

March 8, 2024

The 10th TMA Mobile Marketing Ceremony recently concluded in Guangzhou, honoring iClick Interactive (NASDAQ: ICLK) with three awards in recognition of its outstanding achievements and industry influence in the mobile marketing domain. The accolades include the title of "TMA 10th Anniversary Mobile Marketing Innovate Company" for iClick Interactive, "TMA 10th Anniversary Mobile Marketing Leader Individual" for Dr. Tang Jian, Chairman, Chief Executive Officer, and Co-Founder of iClick Interactive, and "TMA 10th Anniversary Mobile Marketing Outstanding Individual" for Ms. Nancy Rong, Vice President of Brand Marketing at iClick Interactive.

 

iClick Interactive has been granted the SMEs of SRDI (专精特新) by the People’s Government of Beijing Municipality

March 8, 2024

On December 12th, 2023, the Beijing Municipal Bureau of Economy and Information Technology released the list of "Specialized, Refined, Differential, and Innovation (SRDI) Small and Medium-sized Enterprises (SMEs) in Beijing" for the Third Quarter of 2023. iClick's extensive expertise in the MarTech field and its provision of professional and refined digital solutions for enterprises have led to this prestigious recognition.

 

Outstanding Success! iClick Workshop: Unleashing Success in the Dynamic Chinese Social Media Landscape of 2024

January 24, 2024

A sincere thank you to everyone who participated in our recent event, the iClick Workshop: Unleashing Success in the Dynamic Chinese Social Media Landscape of 2024. Your involvement played a pivotal role in making it an iClick Workshop: Unleashing Success in the Dynamic Chinese Social Media Landscape of 2024 and a promising start for 2024!

 

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.