[MarketingPulse X eTailingPulse] iClick’s Exclusive Workshop Sees Full House and Empowers Marketers to Target Chinese Travelers in a New Exciting Way!
We were thrilled to host an Exclusive Workshop on #Metaverse Marketing at the long-awaited in-person #MarketingPulse X #eTailingPulse, with over 350 marketers from diverse backgrounds joining us to explore the potential of Metaverse and learn about the best approach to target and entice Chinese travelers and millennials.
Key Takeaways from our prestigious speaker during the fireside chat:
Erich Wong, Head of Growth (Hong Kong) at The Sandbox, emphasized the need to act quickly and launch on the Metaverse. He highlighted Metaverse offers brands a unique platform to engage with customers in a new immersive way. The travel industry can leverage Metaverse to reach more travelers, regardless of time and distance, by providing real-world view experiences and creating interactive experiences exclusive to the Metaverse.
Philip Chau, Vice President, Group Head of Marketing at Regal Hotels International encouraged brands to develop their own strategies, direction, and content that resonates with their brands. He also highlighted the importance of building and enlarging communities to reach the target audience and sustain growth. Metaverse Marketing can drive O2O online and offline experiences, create buzz and call to action.
Yoyo Ng, General Manager of iClick Interactive Asia Group Limited, explained how web2 and web3 work together to help brands start their journey in web3. iClick uses a combination of user data from web2 and personalized user experience from web3 to help brands drive business growth. The data analysis provided by iAudience and iCampaign allows us to generate emotional connections, share stories, and build trust through community development. Through the use of iFans, brands can identify KOLs in your community and raise awareness through storytelling.
We hope these insights have given you a glimpse into the potential of Metaverse Marketing and how it can benefit your brand to drive branding and lead generations. Contact us to learn more about our Web2 to Web3 marketing solutions and how we can help your brand capture the unprecedented opportunity of Chinese travelers after the border reopens: https://lnkd.in/g8wkZSar
iClick Receives "Market Leadership in Travel Retail Marketing" at HKIM Market Leadership Award 2022/2023!
May 22, 2023
We are thrilled to announce that iClick has been honored with the prestigious "Market Leadership in Travel Retail Marketing Award" at the Hong Kong Institute of Marketing (HKIM) Market Leadership Award 2022/2023. This recognition celebrates our outstanding contributions to the travelretail industry throughout 2022. In our commitment to staying ahead, we actively participated in global travel retail conferences and expos, ensuring we remain updated with the latest trends and promote best practices in marketing. Additionally, we partnered with EY to launch the ground-breaking "Chinese Travel Shoppers Whitepaper." The subsequent launch tour in Singapore, Thailand, and Cannes successfully educated global marketers on effectively connecting with Chinese travelers. We express our sincere gratitude to HKIM for this recognition and extend our appreciation to our exceptional team, partners, and customers. Your unwavering support has been instrumental in achieving this remarkable milestone. Moving forward, we will continue to deliver innovative digital solutions and exceptional travel retail experiences.
iClick X TFWA Singapore 2023
May 22, 2023
We're excited to share that we recently sponsored the TFWA Asia Pacific Exhibition & Conference in Singapore, where we showcased our innovative digital technology and travel retail solutions alongside Baidu International and qunar.com to over 3,000 visitors from around the world.
Korea Team's Participation at 38th Seoul International Travel Fair (SITF) 2023
May 22, 2023
We are thrilled to share that our Korea team participated as exhibitors in the prestigious 38th Seoul International Travel Fair (SITF) 2023, held at COEX Hall C, Seoul, from 4 to 7 May. SITF is the largest international travel fair in Korea, attracting 70 countries to promote their #tourism resources and cultures. We proudly showcased our latest travel retail solution offerings, specifically designed to cater to the flourishing Chinese #travel demand.
Hong Kong-China Border Reopening Event Highlight Series - Unlocking Opportunities: Insights from Qunar.com
May 17, 2023
The reopening of the Hong Kong and mainland China border is encouraging news for the travel industry and presents new opportunities for businesses. As the world gradually recovers from the pandemic, it's exciting to see travel resuming and destinations like Hong Kong once again welcoming visitors from around the world.
[China's Travel Rebound: Unlocking Digital Touchpoints with Chinese Travelers] Sharing on the latest trends and behaviors of Chinese travelers to Thailand
May 9, 2023
We are thrilled to announce that "China's Travel Rebound: Unlocking Digital Touchpoints with Chinese Travelers" conference, organized by V-Click Technology, was a remarkable success! Thank you to all our distinguished guest speakers from Chinese #OTAs, #advertising, and #digital giants, including Mafengwo, VGI, iClick, V-Click, and Baidu International, for sharing valuable insights on the latest trends and behaviors of Chinese travelers to Thailand.
[Massage Day 2023] A Wellness Day to Reward Our Hardworking iClickers
May 5, 2023
We all need a #break from the daily grind, and what better way to unwind and rejuvenate than having a relaxing #massage? We recently organized a #wellness day to reward our hardworking iClickers with pampering massages and it was a huge success!
[Unlocking the Power of Short Video Marketing (ft. Douyin)] Leverage Short Video and Unlock New Audiences
April 28, 2023
CMRS Group (HK)'s "Unlocking the Power of Short Video Marketing (ft. Douyin)" was a game-changer for marketers looking to stay ahead of the curve in 2023.
[Long Service Award] 21 iClickers have reached an incredible 10-year milestone
April 18, 2023
We are overjoyed to announce that 21 of our colleagues from iClick and CMRS have reached an incredible milestone, celebrating 10 years of hard work and dedication to our company. This is a remarkable achievement that deserves #recognition and #celebration. We have organized a Long Service Award Celebration and prepared memorial gifts as a token of appreciation to our iClickers.
[The 3rd China International Consumer Products Expo] Tapping on Business Opportunities Arising from Hainan’s Dynamic Duty-Free Economy
April 14, 2023
We are thrilled to announce the successful conclusion of The 3rd China International Consumer Products Expo (HainanExpo). At our workshop titled “Tapping on Business Opportunities Arising from Hainan’s Dynamic Duty-Free Economy” with Hainan IEDB, EY, and GDF