Skip to content
[Retail Digital Marketing Conference] Blending Metaverse into your Next Retail Strategy

[Retail Digital Marketing Conference] Blending Metaverse into your Next Retail Strategy

Yoyo Ng, General Manager of iClick, moderated an informative panel discussion at the Retail Digital Marketing Conference yesterday within the Retail Asia Conference & Expo, featuring leading industry experts to discuss why brands are doubling down on Metaverse, how they adopt metaverse strategies to drive brand awareness and create immersive experiences for their customers.

Key Takeaways:
1. The metaverse is the next big thing for all industries — it is here, and it’s probably here to stay
2. The metaverse represents an opportunity to engage consumers in entirely new ways, creating more a personalized customer experience while pushing brand innovation to the next level
3. Technological innovation will power the future of the metaverse, unlocking new possibilities for branded experiences
4. Young consumers are growing up buying virtual products, and spending digital currencies in today’s digital world
5. Gen Z (core target users) is more likely to purchase video game currencies and clothing/accessories for their avatar, while Millennials are more likely to buy cryptocurrency, land, and NFTs

More Posts

IAB Hong Kong x International Travel Expo Panel Sharing

June 17, 2024

At the recent IAB Hong Kong x International Travel Expo panel sharing on "Elevate Your Marketing: Harnessing Data-Driven Consumer Insights in the Travel Industry", Mario Chow, Senior Business Development Manager at iClick, along with other panellists, shared invaluable insights on leveraging data, engaging content marketing strategies, and AI technology to create more impactful and effective marketing campaigns.

 

iClick’s Hong Kong Office as World Food Rescue Week's Food Collection Point

June 14, 2024

As the supporting partner of this year’s Food Angel World Food Rescue Week, iClick’s Hong Kong office was also one of the food collection points for this meaningful annual event.

 

HKRMA X DALA event, "Data Empowers Retail: How Data Unlocks Sales Opportunity"

June 12, 2024

iClick was delighted to participate in the HKRMA X DALA event, "Data Empowers Retail: How Data Unlocks Sales Opportunity" in Hong Kong.

 

Successful Conclusion of the "Decoding the Chinese Traveler Landscape: Digital Strategy for Marketers 2024" Conference in Bangkok

June 11, 2024

We are delighted to announce the successful conclusion of the "Decoding the Chinese Traveler Landscape: Digital Strategy for Marketers 2024" Conference, which was recently held in Bangkok.

 

iClick Proudly Supports Food Angel World Food Rescue Week 2024

May 27, 2024

At iClick, we believe in the power of collective action to create positive change. That's why we're proud to support Food Angel World Food Rescue Week 2024 (May 30 – Jun 5), an incredible initiative dedicated to rescuing surplus food and fighting hunger.

 
ESG

iClick Recognized as Excellent Agency at Meituan Dianping Client Event in 2024

May 23, 2024

We are honored to have been recognized with the 2024 Excellent Agency Award at Meituan Dianping's Client Appreciation Event in Hong Kong. As a valued agency partner, we were grateful for the opportunity to attend this insightful event.

 

iClick's Successful Showcase at the TFWA Asia Pacific Exhibition & Conference 2024

May 21, 2024

We had an incredible time at the TFWA Asia Pacific Exhibition & Conference in Singapore! As a TFWA i.lab Asia exhibitor, we had the privilege to showcase our innovative digital marketing solutions and connect with industry professionals.

 

iClick and CMRS Group Join Forces for AVEDA Walk for Water 2024

May 20, 2024

iClick, along with our friends from CMRS Group, proudly joined the "AVEDA Walk for Water 2024" charity event! Together, we raised awareness about water scarcity and supported water-scarce communities.

 
ESG

iClick Celebrates Four Prestigious Awards from Qunar

May 17, 2024

We are thrilled to share the exciting news of our continued partnership with Qunar, a leading one-stop travel platform in China. Together, we have achieved remarkable success, and iClick takes immense pride in being honoured with four prestigious awards from 2023 to 2024.

 

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.