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[Retail Digital Marketing Conference] Blending Metaverse into your Next Retail Strategy

[Retail Digital Marketing Conference] Blending Metaverse into your Next Retail Strategy

Yoyo Ng, General Manager of iClick, moderated an informative panel discussion at the Retail Digital Marketing Conference yesterday within the Retail Asia Conference & Expo, featuring leading industry experts to discuss why brands are doubling down on Metaverse, how they adopt metaverse strategies to drive brand awareness and create immersive experiences for their customers.

Key Takeaways:
1. The metaverse is the next big thing for all industries — it is here, and it’s probably here to stay
2. The metaverse represents an opportunity to engage consumers in entirely new ways, creating more a personalized customer experience while pushing brand innovation to the next level
3. Technological innovation will power the future of the metaverse, unlocking new possibilities for branded experiences
4. Young consumers are growing up buying virtual products, and spending digital currencies in today’s digital world
5. Gen Z (core target users) is more likely to purchase video game currencies and clothing/accessories for their avatar, while Millennials are more likely to buy cryptocurrency, land, and NFTs

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