HIGHLIGHTS
Having a good grasp of your first-party data is the first step to success. In the world of digital marketing, tech giants in the West…
NEWS
Are you one of the China-targeting brands? If so, take note that Black Friday is emerging as another lucrative opportunity to sell to the increasingly…
CASE STUDIES
The award-winning campaign effectively promoted product awareness of and interest in Huawei MateBook via precise multidimensional mobile targeting solution, making the notebook the bestseller in…
RESOURCES
Singles’ Day is no longer just about Alibaba but a nation-wide shopping craze. Yes Alibaba-owned Tmall is the grandest online shopping mall in China, but…
HIGHLIGHTS
The pace of China e-commerce doesn’t seem to be slowing; Over the last 7 years, Chinese ecommerce giant Alibaba led a change to overall ecommerce…
NEWS
While the world still focuses on the mind-boggling sales record set on Singles’ Day, Black Friday is emerging as an extended opportunity for overseas brands…
CASE STUDIES
Audi achieved an exceptionally high CTR of 4.44% for its new model A6L’s ad campaign via the adoption of iClick Interactive’s MoTV solution, achieving an…
RESOURCES
November 11 is known as Singles’ Day in China and it has become a major shopping holiday for the massive online shoppers within and outside…
HIGHLIGHTS
With the digital landscape in China developing at lightning speed, many overseas advertisers have concerns about brand safety, fraudulent traffic and viewability. China’s unique digital…
NEWS
In our latest piece in Exchange Wire’s China Expert series, our commercial director for Europe Richard Johnson talks about the latest Chinese ecommerce landscape and…
CASE STUDIES
Cartier reached an average CTR of 1.58% for its new men’s watch launch campaign via iClick Interactive’s MoTV solution, with 30% of the target audience…
RESOURCES
China’s upcoming National Day Golden Week becomes a global phenomenon, more and more overseas advertisers are realizing the potential it holds for capturing a greater…
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