HIGHLIGHTS
Echoing Jack Ma’s dream of “serving two billion global customers”, Alibaba plays up the “go global” element further in terms of promotion (the “See Now,…
NEWS
Joining hands with Shanghai Disney Resort and Master Kong, we’re delighted to receive two awards in the big data marketing category at China’s 8th Golden…
CASE STUDIES
Audi achieved an exceptionally high CTR of 4.44% for its new model A6L’s ad campaign via the adoption of iClick Interactive’s MoTV solution, achieving an…
RESOURCES
Over the past couple years, Chinese ecommerce giant Alibaba led a change to overall ecommerce consumer behavior in China by turning a little-known Chinese holiday called Singles’…
HIGHLIGHTS
Following what we’ve shared at The Drum’s Marketing to Asia breakfast briefing early in September, here comes a recap of our tips for marketers who are…
NEWS
Alibaba concluded another Singles’ Day with record sales of USD17.7B last Fri. Our Head of Agency Sales for EU & SEA Darren Jacobs takes a…
CASE STUDIES
Cartier reached an average CTR of 1.58% for its new men’s watch launch campaign via iClick Interactive’s MoTV solution, with 30% of the target audience…
RESOURCES
An infograph on some latest user stats of the Chinese digital market as of Q3 2016. Come check it out!
HIGHLIGHTS
We’ll be joining dmexco 2016 which is happening in about 6 weeks! The world-leading annual industry expo and conference will be held on 14-15 September…
NEWS
2016 will be big for programmatic in China! According to eMarketer, this year will mark the first time in the market: 1. Programmatic ad spending…
CASE STUDIES
Land Rover algorithmically expanded target audience reach for Discovery 4 by 1.8 times using iClick Interactive’s data platform, and generated 2,530+ test drive registrations in…
RESOURCES
I recently spoke at the China Connect conference in Paris with Yan Lee, our company’s product chief on connecting advertisers worldwide with Chinese consumers. China…
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