HIGHLIGHTS
Following what we’ve shared at The Drum’s Marketing to Asia breakfast briefing early in September, here comes a recap of our tips for marketers who are…
NEWS
Chinese millennials – now a population of 385M in size – are generally ready to spend US$14K+ on travel per year, a recent study tells.…
CASE STUDIES
Suntory Beer successfully reached 73%+ of the target consumers identified achieving an average CTR of 2.62% via iClick Interactive’s programmatic video ad solution.
RESOURCES
I recently spoke at the China Connect conference in Paris with Yan Lee, our company’s product chief on connecting advertisers worldwide with Chinese consumers. China…
HIGHLIGHTS
We’ll be joining dmexco 2016 which is happening in about 6 weeks! The world-leading annual industry expo and conference will be held on 14-15 September…
NEWS
Marketing tip of the week: make good use of mobile search when targeting China. As of 2015, there’re already 477M+ Internet users in China who…
CASE STUDIES
Volkswagen Passat’s mobile ad campaign achieved an average CTR of 1.38%, with 370+ test drive registrations generated within two weeks.
RESOURCES
The Year of Monkey will soon arrive! Chinese New Year – the most important traditional festival in the Chinese culture – is always a time…
HIGHLIGHTS
Our Co-founder and CEO Sammy Hsieh spoke at HSBC’s annual Wise Business Summit this year and had a lively exchange with an intriguing mix of…
NEWS
We had a good time at the Marketing to Asia briefing last Thu. Check out The Drum’s video interview featuring Alan Ngai from our International…
CASE STUDIES
Adopting iClick Interactive’s programmatic video ad solution, the trusted online marketplace for accommodation listing and booking achieved a 41%+ increase in the user base that…
RESOURCES
More about programmatic – an insider’s guide to programmatic at a glance.
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