HIGHLIGHTS
Having a good grasp of your first-party data is the first step to success. In the world of digital marketing, tech giants in the West…
NEWS
In our latest episode in Exchange Wire’s China Expert Series on Sep 25, our Commercial Director for Europe Richard Johnson highlights some latest trends in…
CASE STUDIES
The award-winning campaign effectively promoted product awareness of and interest in Huawei MateBook via precise multidimensional mobile targeting solution, making the notebook the bestseller in…
RESOURCES
November 11 is known as Singles’ Day in China and it has become a major shopping holiday for the massive online shoppers within and outside…
HIGHLIGHTS
The pace of China e-commerce doesn’t seem to be slowing; Over the last 7 years, Chinese ecommerce giant Alibaba led a change to overall ecommerce…
NEWS
Time to beef up your China-targeting video marketing strategy! According to eMarketer’s latest report, video is now the fastest growing ad format within digital in…
CASE STUDIES
Audi achieved an exceptionally high CTR of 4.44% for its new model A6L’s ad campaign via the adoption of iClick Interactive’s MoTV solution, achieving an…
RESOURCES
China’s upcoming National Day Golden Week becomes a global phenomenon, more and more overseas advertisers are realizing the potential it holds for capturing a greater…
HIGHLIGHTS
With the digital landscape in China developing at lightning speed, many overseas advertisers have concerns about brand safety, fraudulent traffic and viewability. China’s unique digital…
NEWS
Our Head of Global Digital Media Darren Jacobs will be speaking on how to conduct effective data-driven marketing in China at Mumbrella360 Asia happening in…
CASE STUDIES
Cartier reached an average CTR of 1.58% for its new men’s watch launch campaign via iClick Interactive’s MoTV solution, with 30% of the target audience…
RESOURCES
The Chinese outbound travel market will continue to be huge in 2017. We’ve prepared a recap of a few key figures of the Chinese outbound…
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