HIGHLIGHTS
Having a good grasp of your first-party data is the first step to success. In the world of digital marketing, tech giants in the West…
NEWS
In our latest piece in Exchange Wire’s China Expert series, our commercial director for Europe Richard Johnson talks about the latest Chinese ecommerce landscape and…
CASE STUDIES
The award-winning campaign effectively promoted product awareness of and interest in Huawei MateBook via precise multidimensional mobile targeting solution, making the notebook the bestseller in…
RESOURCES
November 11 is known as Singles’ Day in China and it has become a major shopping holiday for the massive online shoppers within and outside…
HIGHLIGHTS
The pace of China e-commerce doesn’t seem to be slowing; Over the last 7 years, Chinese ecommerce giant Alibaba led a change to overall ecommerce…
NEWS
So the annual Chinese online shopping blitz – Singles’ Day (11.11) is just around the corner! Apparel, household supplies, footwear, food and electronics are expected…
CASE STUDIES
Audi achieved an exceptionally high CTR of 4.44% for its new model A6L’s ad campaign via the adoption of iClick Interactive’s MoTV solution, achieving an…
RESOURCES
China’s upcoming National Day Golden Week becomes a global phenomenon, more and more overseas advertisers are realizing the potential it holds for capturing a greater…
HIGHLIGHTS
With the digital landscape in China developing at lightning speed, many overseas advertisers have concerns about brand safety, fraudulent traffic and viewability. China’s unique digital…
NEWS
We had a good time at Mumbrella360 Asia yesterday and we hope you enjoyed Darren’s sharing on how to launch a data-driven approach when marketing…
CASE STUDIES
Cartier reached an average CTR of 1.58% for its new men’s watch launch campaign via iClick Interactive’s MoTV solution, with 30% of the target audience…
RESOURCES
The Chinese outbound travel market will continue to be huge in 2017. We’ve prepared a recap of a few key figures of the Chinese outbound…
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