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iAudience: Chinese Audiences Insights Spotlight Issue#3: Double 11 Shopping Carnival in the spotlight
Double 11, named after Singles’ Day Nov 11th, is the world’s largest online shopping festival held on Chinese e-commerce sites like Taobao and JD.com every year. The year 2020 marks a pivotal year for Double 11 as the COVID-19 pandemic has brought drastic changes to customer shopping behaviour and the sudden e-commerce boom presents a massive cross-border e-commerce opportunity for brands and retailers to unlock new customers and boost sales growth.
Check out our third issue of “iAudience Insights Spotlight — Double 11 Shopping Carnival in the spotlight”, leveraging iAudience’s latest Chinese netizens data as to indicate the audience profiles of Chinese online shoppers and the shift in their e-shopping behaviours, covering the demographics, geographics and psychographics dimensions.
Read our “iAudience Insights Spotlight” now to gain more precise insights on how to convert the rapid growth of Chinese online shoppers:
More Insights
Supercharge Your Double 11 Sales with Fliggy's Exciting Upgrades!
October 31, 2024
Fliggy is elevating the Double 11 Shopping Festival! Get ready to shine with Fliggy's incredible upgrades, crafted to supercharge your festive marketing efforts.
Unlock E-Commerce Opportunities in Double 11 Shopping Extravaganza
October 29, 2024
Double 11 has become China’s largest online shopping festival. Initially a single-day event on November 11th, it has now evolved into a multi-week shopping extravaganza, starting as early as October.
Elevate Your Hotel's Visibility with the NEW Baidu Map Brand Zone!
October 16, 2024
Attention hotel clients! We’re excited to introduce the new Baidu Map Brand Zone for hotels —a game-changing feature designed to maximize your brand's impact.
Unlock Travel Shifts from 2024 China's National Day Insights
October 8, 2024
As we embark on Golden Week, insights from Trip.com Group’s “2024 National Day Tourism Forecast Report” highlight exciting trends shaping this peak travel season in China. Now is the perfect opportunity to connect with travelers and maximize your marketing efforts!
The Exciting Revival of International Travel and Duty-Free Shopping
October 2, 2024
Exciting news from UN Tourism! International tourist arrivals have surged to 96% of pre-pandemic levels through July 2024, signaling a vibrant comeback for global travel.
Discover New Horizons with WeChat Ads' Enhanced Targeting
September 25, 2024
Exciting Update! WeChat Ads has broadened its targeting options for overseas audiences!
Unlock the Marketing Potential of China National Day!
September 11, 2024
As we approach the much-anticipated China National Day period (10.1-10.10), it’s a prime time for brands to capitalize on the vibrant consumption potential this key shopping and travel festival brings!
iSuite Insights Spotlight – Issue #17 Unlocking China’s Summer Holiday Travel Trends
September 10, 2024
The summer holiday travel market in China is experiencing robust growth, with significant increases in both domestic and international bookings. According to data from Ctrip, searches for domestic hotels and flight tickets have risen by 20% YoY. Long-haul domestic destinations such as Xinjiang, Qinghai, and Gansu were particularly popular and accounted for over 70% of total bookings, highlighting a preference for more adventurous travel options.
Unveiling the Summer Travel Surge in the Car Rental and Self-Drive Market
September 4, 2024
Ctrip released its “2024 Summer Holiday Car Rental & Self-Drive Report”, revealing key trends and insights that reshaped domestic and international travel landscapes this summer.