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iAudience: Chinese Audiences Insights Spotlight Issue#3: Double 11 Shopping Carnival in the spotlight

iAudience: Chinese Audiences Insights Spotlight Issue#3: Double 11 Shopping Carnival in the spotlight

Double 11, named after Singles’ Day Nov 11th, is the world’s largest online shopping festival held on Chinese e-commerce sites like Taobao and JD.com every year.  The year 2020 marks a pivotal year for Double 11 as the COVID-19 pandemic has brought drastic changes to customer shopping behaviour and the sudden e-commerce boom presents a massive cross-border e-commerce opportunity for brands and retailers to unlock new customers and boost sales growth.

Check out our third issue of “iAudience Insights Spotlight — Double 11 Shopping Carnival in the spotlight”, leveraging iAudience’s latest Chinese netizens data as to indicate the audience profiles of Chinese online shoppers and the shift in their e-shopping behaviours, covering the demographics, geographics and psychographics dimensions.

Read our “iAudience Insights Spotlight” now to gain more precise insights on how to convert the rapid growth of Chinese online shoppers:

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