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Unlock the Marketing Potential of China National Day!
As we approach the much-anticipated China National Day period (10.1-10.10), it’s a prime time for brands to capitalize on the vibrant consumption potential this key shopping and travel festival brings!
The trending hashtag #十一去哪儿(#WhereToGoDuringNationalDay) on Xiaohongshu is making waves, boasting an impressive 168 million impressions and 30.8k engagements in just the past month! With 253 new notes shared, there’s no shortage of inspiration for your holiday campaigns.
These notes can be categorized into three exciting types:
- Travel and Outing🌍
- Outfit Ideas👗
- Food Guide🍜
This data, powered by iClick’s Xiaohongshu data analytics platform, iFans, highlights the growing enthusiasm for travel and consumption during this festive period.
Now is the time to engage your audience! Connect with the iClick team to craft successful festive marketing campaigns that resonate with these interests and drive both online and offline sales this National Day!
More Insights
Unlock Travel Shifts from 2024 China's National Day Insights
October 8, 2024
As we embark on Golden Week, insights from Trip.com Group’s “2024 National Day Tourism Forecast Report” highlight exciting trends shaping this peak travel season in China. Now is the perfect opportunity to connect with travelers and maximize your marketing efforts!
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October 2, 2024
Exciting news from UN Tourism! International tourist arrivals have surged to 96% of pre-pandemic levels through July 2024, signaling a vibrant comeback for global travel.
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The summer holiday travel market in China is experiencing robust growth, with significant increases in both domestic and international bookings. According to data from Ctrip, searches for domestic hotels and flight tickets have risen by 20% YoY. Long-haul domestic destinations such as Xinjiang, Qinghai, and Gansu were particularly popular and accounted for over 70% of total bookings, highlighting a preference for more adventurous travel options.
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September 4, 2024
Ctrip released its “2024 Summer Holiday Car Rental & Self-Drive Report”, revealing key trends and insights that reshaped domestic and international travel landscapes this summer.
Maximizing China Marketing in Europe: Strategies for Travel Retail Success
August 30, 2024
Discover effective strategies for targeting Chinese tourists in Europe's travel retail market. Learn about the latest trends in Chinese outbound tourism, the importance of localized content, and leveraging digital channels to reach this lucrative demographic.
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August 29, 2024
Xiaohongshu has introduced an exclusive Cross-border VIP Package designed to maximize your brand’s exposure among Chinese audiences. This comprehensive package includes in-feed ads, search ads, open splash ads, Brandzone, and Flame Topic ads to maximize your brand's visibility and engagement.
Reach Millions of Eager Travelers with Qunar this National Day!
August 26, 2024
As China's outbound tourism surges back to life, Qunar is launching an exclusive new travel campaign tailored specifically for the 2024 National Day holiday period.
Summer Travel Boom: Uncovering Chinese Traveler Insights!
August 22, 2024
China’s summer holiday travel market is heating up as consumers eagerly plan family vacations, making the most of the extended holiday period. According to iClick’s Xiaohongshu data analytics platform, iFans, over 214K notes related to summer holiday travel were generated in July 2024, with an average of 348K likes per day, underscoring Xiaohongshu as a key social community for engaged Chinese travelers.