We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used. To learn more information about the use of cookies, please visit our cookie policy.

iAudience: Chinese Audiences Insights Spotlight Issue#4: COVID-19 Vaccine in the spotlight
The COVID-19 pandemic continues to affect the globe with devastating impacts on human life worldwide, presenting an unprecedented challenge to public health, economic development and the society. The recent breakthroughs and arrivals of the COVID-19 vaccines globally offer a ray of hope to everyone in battling against the pandemic. As of 15 Dec 2020, 11 countries including the UK and USA have already approved the Pfizer-BioNTech COVID-19 vaccine for emergency use.
Check out our fourth issue of “iAudience Insights Spotlight — COVID-19 Vaccine in the spotlight”, leveraging iAudience’s latest Chinese netizens data as to indicate the audience profiles, preferences and online behaviours towards the worldwide COVID-19 vaccine providers, covering the audience demographics and psychographics dimensions.
Read our “iAudience Insights Spotlight” now to learn more about the profound insights in capturing new business opportunities and implement successful digital marketing strategies targeting Chinese audiences.
More Insights
KOL是什麼?與網紅差在哪?教你快速掌握4大KOL行銷重點!
July 10, 2025
KOL是什麼意思?KOL與網紅的分別是什麼?本文將分享KOL與網紅在定義、粉絲族群、專業性與粉絲黏着度的差異,並解析4大KOL合作行銷要點,最後告訴你專業的KOL行銷推薦公司是哪間!
小紅書推廣全攻略|學會這些小紅書營銷秘訣,超高流量不是夢!
July 10, 2025
小紅書推廣服務找誰?小紅書經營策略有哪些?本文將告訴你如何透過小紅書營銷,並解析3大小紅書宣傳優勢,最後說明小紅書網紅可以透過哪些方式提高曝光,幫助你成功在小紅書打開知名度!
Reach Affluent Chinese Travelers with Alipay+’s Cross-border E-commerce Travel Media Package
July 9, 2025
Elevate cross-border e-commerce success with iClick Interactive & Alipay+ Brandhub! Target Chinese travelers, boost brand visibility, and drive purchasing intent.
China’s Gold Rush in 2025: How Young Chinese Consumers Are Driving the Boom
July 3, 2025
Explore China’s gold trends in 2025 on Xiaohongshu with trending topics, brand insights, and how iClick helps brands win gold consumers.
Baidu Outbound Travel Insights and Solutions in 2025: A Complete Guide for China Marketing Success
June 30, 2025
Unlock China’s outbound travel market with Baidu insights. Discover tools to engage high-intent Chinese travelers. Partner with iClick to succeed.
Emotions Drive Luxury: 3 Emerging High-End Consumer Trends on Xiaohongshu in 2025
June 25, 2025
Xiaohongshu’s 170M+ users are redefining luxury in China. Explore the trends and insights for China luxury market in 2025: craftsmanship, personalization, and emotional gifting.
618 Shopping Festival Unpacked: What’s New from China’s Top Platforms?
June 12, 2025
Discover the trends of the 618 Shopping Festival 2025, including streamlined discounts, innovative advertising tools, and cross-platform strategies from China's leading e-commerce platforms.
What Are KOLs & How They Drive Your Brand Growth
June 11, 2025
Unlock the power of KOL influencer marketing. Build trust, engagement, and elevate your digital strategy with expert voices that audiences truly follow.
Little Red Book Marketing Guide: Tips to Win in China
June 11, 2025
Boost your brand in China with Xiaohongshu(Little Red Book)! Discover how this powerful platform helps you engage Chinese consumers and drive real results.