We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used. To learn more information about the use of cookies, please visit our cookie policy.

iAudience: Chinese Audiences Insights Spotlight Issue#4: COVID-19 Vaccine in the spotlight
The COVID-19 pandemic continues to affect the globe with devastating impacts on human life worldwide, presenting an unprecedented challenge to public health, economic development and the society. The recent breakthroughs and arrivals of the COVID-19 vaccines globally offer a ray of hope to everyone in battling against the pandemic. As of 15 Dec 2020, 11 countries including the UK and USA have already approved the Pfizer-BioNTech COVID-19 vaccine for emergency use.
Check out our fourth issue of “iAudience Insights Spotlight — COVID-19 Vaccine in the spotlight”, leveraging iAudience’s latest Chinese netizens data as to indicate the audience profiles, preferences and online behaviours towards the worldwide COVID-19 vaccine providers, covering the audience demographics and psychographics dimensions.
Read our “iAudience Insights Spotlight” now to learn more about the profound insights in capturing new business opportunities and implement successful digital marketing strategies targeting Chinese audiences.

More Insights
What is Influencer Marketing: Your Comprehensive Guide
January 9, 2026
Learn about what influencer marketing is, how it works, influencer types, benefits, how to start a successful influencer marketing campaign, and best practices.
KOL等於網紅嗎?合作對象怎麼挑?搞懂KOL行銷就看這一篇!
January 7, 2026
KOL是什麼?和網紅有什麼分別?本文將介紹KOL的意思,說明構成KOL的要素,並解釋KOL與網紅的差異,分享品牌與KOL合作的4大重點,最後推薦專業代理商,協助企業布局小紅書行銷,為品牌創造社群聲量。
小紅書推廣全攻略|學會這些小紅書營銷秘訣,超高流量不是夢!
January 7, 2026
小紅書推廣怎麼做才有效?本文介紹小紅書宣傳的3大優勢,整理6招小紅書經營策略,說明常見小紅書營銷方式,包含廣告投放和網紅合作,最後推薦專業的小紅書推廣服務商「I-CLICK」,為企業規劃最佳營銷方案!
KOC行銷深耕品牌口碑!4步驟合作流程教學&成功案例分享
December 24, 2025
KOC行銷入門指南:迅速了解KOC、KOL差別,看準真實口碑的營銷趨勢!文中提供KOC行銷4步驟合作教學,分享知名的行銷成功案例。想透過KOC高效滲透中國市場嗎?推薦專業數碼行銷公司,助品牌達成KPI。
Digital Marketing必覽策略:掌握6大渠道&數據思維,實現品牌成長
December 19, 2025
Digital Marketing入門必覽!一文掌握6大種類數碼營銷的優勢,學習完整的5步驟數碼營銷策略,還有digital marketing教學助您了解數據思維的重要性,更推薦您能夠精準鎖定中國客群的專業數碼營銷公司。
Christmas & New Year Trends on Xiaohongshu: A Festive Peak for Gifting and Traveling
December 10, 2025
Discover Christmas 2025 and New Year 2026 trends on Xiaohongshu, and learn how brands can boost social media marketing impact with data-driven festive insights for gifting, travel, and full-funnel campaigns.
Xiaohongshu IP Marketing 2026: Community Influence for Social Media Growth
December 3, 2025
Explore 2026 Xiaohongshu IP Marketing trends and learn how brands unlock growth with community-first Social Media Marketing on China’s leading lifestyle platform.
Winter Outbound Travel Trends in China: What’s Powering the 2025 Surge?
November 27, 2025
Discover key winter travel trends driving China outbound travel in 2025 with iClick, from top snow destinations to rising social buzz and high-value ski experiences.
The Rise of “New Silver-Hair” Travelers: A New Wave in Chinese Outbound Travel
November 25, 2025
Discover how affluent and digitally savvy “silver-hair travelers” are reshaping China outbound travel market with rising demand, smarter spending, and AI-powered trip planning with iClick.