iAudience: Chinese Audiences Insights Spotlight Issue#4: COVID-19 Vaccine in the spotlight

Attention hotel clients! We’re excited to introduce the new Baidu Map Brand Zone for hotels —a game-changing feature designed to maximize your brand's impact.

As we embark on Golden Week, insights from Trip.com Group’s “2024 National Day Tourism Forecast Report” highlight exciting trends shaping this peak travel season in China. Now is the perfect opportunity to connect with travelers and maximize your marketing efforts!

Exciting news from UN Tourism! International tourist arrivals have surged to 96% of pre-pandemic levels through July 2024, signaling a vibrant comeback for global travel.

Exciting Update! WeChat Ads has broadened its targeting options for overseas audiences!

As we approach the much-anticipated China National Day period (10.1-10.10), it’s a prime time for brands to capitalize on the vibrant consumption potential this key shopping and travel festival brings! 

The summer holiday travel market in China is experiencing robust growth, with significant increases in both domestic and international bookings. According to data from Ctrip, searches for domestic hotels and flight tickets have risen by 20% YoY. Long-haul domestic destinations such as Xinjiang, Qinghai, and Gansu were particularly popular and accounted for over 70% of total bookings, highlighting a preference for more adventurous travel options.

Ctrip released its “2024 Summer Holiday Car Rental & Self-Drive Report”, revealing key trends and insights that reshaped domestic and international travel landscapes this summer.

Discover effective strategies for targeting Chinese tourists in Europe's travel retail market. Learn about the latest trends in Chinese outbound tourism, the importance of localized content, and leveraging digital channels to reach this lucrative demographic.

Xiaohongshu has introduced an exclusive Cross-border VIP Package designed to maximize your brand’s exposure among Chinese audiences. This comprehensive package includes in-feed ads, search ads, open splash ads, Brandzone, and Flame Topic ads to maximize your brand's visibility and engagement.