We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used. To learn more information about the use of cookies, please visit our cookie policy.

Unlock the World’s Largest E-Commerce Market with WeChat Mini-Program
With rising purchasing power of consumer, the Chinese e-commerce market has become an attractive market to worldwide retailers. WeChat mini-program is fueling a new generation of cross-border e-commerce growth in China, demonstrating its uniqueness from other e-commerce platforms as it offers not only convenience, but also private domain traffic management capabilities, enabling global brands to build customer data assets.
Gollala, a Korean women’s fashion store, has successfully expanded its presence in the China market via WeChat mini-program by leveraging iClick’s powerful SaaS-based Cross-Border Smart Retail Solution.
In this article, you will discover the crucial role of WeChat mini-program in helping global brands establish their cross-border e-commerce business in China.
Click here to read the full article: https://bit.ly/2SnqEs0
More Insights
618's Triple Showdown: How China's Biggest Shopping Festival Is Changing the Rules for International Brands
June 9, 2026
For the first time ever, Douyin, Tmall, and WeChat are running simultaneous mega-sales in June 2026. Here's what every international marketer targeting Chinese consumers needs to know — and do — right now.
Inside China Social Media: Platforms Brands Can’t Ignore
June 8, 2026
Crack China’s most popular social media playbook with platform insights, audience trends, and smarter strategies built for brands chasing digital growth!
Influencer Marketing Guide: Types, Benefits & Strategy
June 8, 2026
Explore everything about influencer marketing, from influencer types and benefits to campaign planning, execution tips, and best practices for brand growth.
Chinese Media Insight Spotlight #23 – June Media Updates
June 8, 2026
Discover June’s China media and platform updates, from 618 new updates on Xiaohongshu, WeChat, Douyin and Tmall to AI innovation on Fliggy.
China Beauty Trends 2026: What International CMOs Need to Know About the Shift from "What Works" to "What Fits Me"
May 21, 2026
China beauty trends 2026: domestic brands now hold 57.4% of a USD 141B China cosmetics market — and consumers buy on emotion, not price. Four strategies for international beauty brands to stay competitive.
Chinese Outbound Travelers Reshape Malaysia Tourism Growth: 2025 Review and 2026 Outlook
May 6, 2026
Chinese outbound traveler demand drives Malaysia tourism growth in 2025. Discover key drivers, spending trends, and 2026 outlook insights with iClick.
Decoding China Outbound Travel: Strategic Trends for Labour Day Golden Week 2026
April 27, 2026
Explore China outbound travel trends for the Labour Day Holiday Golden Week in 2026 with for top destinations, and strategies to capture high-intent travelers with iClick.
Chinese Media Insight Spotlight #22 – May Media Updates
April 24, 2026
Discover May’s China media and platform updates, from Xiaohongshu's Brand Zone update, Fliggy's growth with Alibaba ecosystem integration to Tencent's enhancing ad transparency.
Beyond the Lipstick Effect: Navigating China’s “Perfume Effect” Era
April 22, 2026
Discover why the "Perfume Effect" is redefining China’s luxury market. Explore 2026 growth data and insights to unlock perfume industry opportunities with iClick.