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Xiaohongshu's First Platform-Level IP for New Product Success
Xiaohongshu (XHS) launched its first platform-level product marketing IP 「宝藏新品」("Treasure Trove") in May 2023, taking a holistic approach to supporting brands in successfully launching and growing new products on the platform. The initiative involves the following key components:
Strong Endorsement and Word-of-Mouth: XHS invited 100 "experts" - including celebrities, content creators, and experienced users - to curate a list of high-quality new products under rigorous screening and evaluation. These experts evaluated products based on criteria such as solving user pain points, providing a good user experience, having aesthetic design, and potential to lead trends. They then provided authentic, trusted word-of-mouth reviews to build user confidence.
Building Influence: XHS leverages its highly engaged social community and influence on both the brand and consumer sides to rapidly promote new products to the target audience and drive conversion.
Full-Funnel Support: XHS provides tailored activation and precise targeting strategies across the entire customer journey, from building awareness to driving conversions.
This comprehensive IP ensures new products are discovered, collected, and seeded in a more authentic and trustworthy manner within XHS's community. Brands seeking sustained new product success need look no further!
Ready to level up your marketing? Contact us today to access our winning XHS marketing solutions!
More Insights
Festive Trends on Xiaohongshu: Marketing to Chinese Travelers in Hong Kong
December 10, 2024
As the year draws to a close, searches related to celebrating Christmas and New Year's Eve (雙旦) on Xiaohongshu (XHS) have surged, indicating a growing enthusiasm for holiday travel. Hong Kong stands out as a premier destination for Chinese travelers, offering a captivating blend of tradition and modernity. Below are what the Chinese travelers are looking for and how brands can engage.
UnionPay Enhances Travelers’ Payment Experience in China with Alipay and WeChat Pay!
December 4, 2024
UnionPay now enables overseas-issued cards to effortlessly link with Alipay and WeChat Pay. This means that international visitors can enjoy the convenience of QR code payments by simply connecting their UnionPay cards to these widely-used apps, just like locals!
KOL行銷新手必讀:KOL是什麼?品牌如何選KOL合作對象?
November 28, 2024
KOL是什麼?KOL如何產生影響力?本文將介紹KOL意思,分析KOL網紅分別,並提供選擇KOL合作對象的注意事項給你參考。最後推薦小紅書KOL行銷公司iClick,馬上借助KOL聲量宣傳,行銷好輕鬆!
WeChat Pay's Integration with Taobao: a Game-Changer for Chinese E-commerce
November 26, 2024
Exciting news for merchants and shoppers! Taobao has integrated WeChat Pay as a payment option for all stores on Taobao and Tmall! This update enhances the shopping experience and opens incredible opportunities for merchants to attract WeChat Pay users and tap into a vibrant new customer base!
Unlock Brand’s Potential in this Year-End Gifting Season!
November 19, 2024
As the year-end holidays draw near, it's prime time to seize the incredible opportunities of this bustling shopping season! The Chinese gift economy is projected to reach RMB 1.4 trillion in 2024, soaring to RMB 1.6 billion by 2027. This is your chance to fully embrace China’s vibrant gifting culture!
iSuite Insights Spotlight – Issue #18 China’s Evolving Perfume Market Landscape 2024
November 14, 2024
The burgeoning perfume market in China is experiencing a remarkable growth in the coming years, especially comparing to the mature markets in other countries. According to an industry white paper, China's perfume market is projected to grow significantly from 22.9 billion yuan in 2023 to 44 billion yuan by 2028, with a CAGR of 14%. Trending perfume topics on Xiaohongshu reflect Chinese consumers’ high demand for high quality products that express individuality and personality.
Baidu Levels Up: Exciting Updates for Marketers!
November 12, 2024
WeChat mini-programs are now directly accessible from Baidu search results, and this means a smoother journey for customers and a significant boost in efficiency and conversion rates for your brand. Just imagine the impact on your marketing strategies!
Supercharge Your Double 11 Sales with Fliggy's Exciting Upgrades!
October 31, 2024
Fliggy is elevating the Double 11 Shopping Festival! Get ready to shine with Fliggy's incredible upgrades, crafted to supercharge your festive marketing efforts.
Unlock E-Commerce Opportunities in Double 11 Shopping Extravaganza
October 29, 2024
Double 11 has become China’s largest online shopping festival. Initially a single-day event on November 11th, it has now evolved into a multi-week shopping extravaganza, starting as early as October.