iAudience: Chinese Audiences Insights Spotlight Issue#4: COVID-19 Vaccine in the spotlight

See how to attract Chinese travelers with data-driven travel retail marketing. Learn digital strategies that elevate brand presence and boost conversions.

KOL中文意思是什麼？KOL與網紅一樣嗎？KOL行銷怎麼做？本文將介紹KOL的4大核心要素，深入解析挑選KOL合作對象的4大關鍵，並透過表格比較KOL與網紅分別，文末再推薦專業KOL行銷公司給你參考！

Learn about the top China social media channels, emerging digital marketing trends, and practical ways to effectively reach and engage Chinese consumers.

小紅書宣傳有效嗎？小紅書營銷策略有哪些？小紅書網紅怎麼推廣？本文將介紹小紅書營銷3大優勢，並深入解析6種實用的小紅書經營策略，以及2種宣傳方式，文末再推薦專業小紅書推廣服務公司，幫你提升品牌知名度！

Xiaohongshu (RedNote) has emerged as the go-to platform for wedding inspirations in 2025, with wedding-related content up by 1.5 times year-over-year (YoY) and searches in 2025 increasing by 40% YoY. The platform is revolutionizing the wedding planning journeys from pre-wedding preparations to post-wedding memories.

As the May Labor Day holiday kicks off APAC’s peak travel season, evolving travel habits and preferences—including a notable uptick in cross-border travel from China, Japan, South Korea, and Vietnam—are presenting new opportunities across the travel landscape. Let’s dive into the insights from Trip.com to see where APAC travelers go, how they stay, and what experiences they seek in this holiday.

Looking to maximize your brand exposure and drive sales? Don’t miss out on Fliggy’s New Global Travel Festival (全球旅行节)! Starting March 2025, this vibrant festival will launch on the 8th of each month. This exciting campaign offers merchants the gateway to reach millions of eager travelers through a dynamic blend of live streaming, exclusive promotions, and seasonal deals.

In China’s dynamic consumer market, purchasing decisions extend beyond pricing and product quality. While authenticity is highly valued, Xiaohongshu (RedNotes) has become a key platform for brands aiming to foster trust and engagement.

As 2025 unfolds, APAC travelers are redefining the global travel landscape with evolving preferences and behaviors. According to Trip.com, emerging trends in dining, entertainment, and cruise tourism are creating fresh opportunities for brands to connect with this influential market.