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A Comprehensive Guide: Setting Up a Xiaohongshu E-Commerce Store

A Comprehensive Guide: Setting Up a Xiaohongshu E-Commerce Store

Xiaohongshu (XHS) stands as a prominent social media platform and thriving e-commerce marketplace within China. Its focus on user-generated content (UGC) makes it an essential resource for international businesses seeking to penetrate the Chinese market and connect with a vast user base. In this guide, we will explore the process of setting up an XHS e-commerce store and harnessing UGC to drive sales while building brand credibility.

Understanding Xiaohongshu

XHS is a popular Chinese social media platform, similar to Instagram, known for lifestyle content and product suggestions. Boasting 200 million monthly active users (MAUs) in China1, it finds particular favor among young urban females in tier-one cities. The platform allows users to share their experiences using short videos, photos, and text descriptions, while also allowing e-commerce capabilities.

Find out more about Xiaohongshu in our article: Precision Marketing Based On Big Data | Xiaohongshu

How To Setup an E-commerce Store on Xiaohongshu Official Account?

1. Creating an Official Account and Account Registration

XHS's official account and store have an essential link. Therefore, businesses must set up an official account before proceeding to set up a store. This official account gives brands the autonomy to convey their unique content and style.

To connect with consumers, businesses can use content in various ways. One way is to start discussions, which encourage engagement and interaction. Another way is by adding product links, which can drive sales by making it easier for consumers to make a purchase.

Additionally, sharing promotional content can help increase sales and build brand loyalty. Additionally, the account page provides convenient access to the brand's store, crafting a cohesive consumer journey.

2. Completing Account Authentication

To create an official account, businesses must initially register a regular account and associate it with a Chinese mobile phone number. Following this, they must log in to the "Enterprise Platform" and complete the account authentication process. Typically, it requires providing evidence of business registration or company incorporation, financial documentation, a Chinese business license, or a letter confirming the right to sell in China. Additionally, regulatory compliance mandates brand identity and other certifications essential for regulatory compliance.

Upon submitting the application and remitting the necessary certification fee, XHS will commence the review process. Upon successful approval, applicants can proceed to establish their brand account and, hence, open the store.

3. Store Inauguration on Xiaohongshu

With an official account in place, businesses can begin the journey of opening their online stores on XHS. The "Enterprise Platform" offers a straightforward "store opening" feature, allowing companies to effortlessly navigate the process through steps involving document submission, contract signing, and deposit payment.

Navigating Your Xiaohongshu Store

Navigating Your Xiaohongshu Store – What's Next?

Utilizing High-Quality Images and Creating Compelling Social Media Posts

When creating a compelling store on XHS, it is necessary to use high-quality images and engaging captions that highlight the brand's unique selling points. Maintaining consistency in visual branding and product descriptions is the key to attracting and retaining user attention. Brands can also consider using different media elements to promote products or services, such as video content or GIFs, to showcase their products dynamically and interactively to their potential customers.

Learn more about How iClick can precisely target the right customer: iClick X XHS: All-round Marketing Solution

Creating a Winning Strategy for Your Xiaohongshu Store

To fully unlock the potential of an XHS store, it is important to develop a comprehensive content marketing strategy and create unique content. Effective strategies encompass offering exclusive marketing campaigns, promptly responding to customer messages to foster engagement, capitalizing on key promotional dates in China, and collaborating with Chinese influencers.

iClick Xiaohongshu Marketing Solution

As Xiaohongshu's official overseas advertising partner and award-winning marketing agency, iClick Interactive provides a wide range of comprehensive, data-driven, and AI-powered XHS marketing solutions. Our all-rounded services encompass advertising placement service, content creation, account operation and management, and KOL/KOC advertising strategies, allowing brands to efficiently and effectively target and acquire the right customers.

We have a proven track record of assisting numerous global brands in successfully tapping into the Chinese market through Xiaohongshu, unlocking its full potential for remarkable success. Reach out to us now to explore how our comprehensive solutions can elevate your marketing strategies.

About Us

Founded in 2009, iClick Interactive Asia Group Limited (NASDAQ: ICLK) is a leading enterprise and marketing cloud platform in China, operating in over 11 countries, including the United Kingdom (UK), Australia, and Singapore. With its leading proprietary technologies, iClick's full suite of data-driven solutions helps brands drive significant business growth and profitability throughout the full consumer lifecycle and engage with their target audience through leading Chinese media channels and China’s internet giants. Over the years, iClick has won immense trust from our 3000+ direct marketers and agency clients and was listed on NASDAQ in 2017.


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