We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used. To learn more information about the use of cookies, please visit our cookie policy.
Exciting Release: iClick's Chinese Outbound Travelers Whitepaper 2024
Exciting news! We are delighted to announce the release of iClick's latest whitepaper, titled "2024 Chinese Outbound Travelers Whitepaper," which coincides with the resurgence of China's outbound tourism. This whitepaper was developed in collaboration with industry leaders, including Qunar.com, one of China's leading online travel platforms, and Ocean Engine, a comprehensive commercial digital marketing platform under the Douyin Group.
As reported by Qunar, the number of Chinese tourists traveling has already recovered and reached the levels seen in the second half of 2019, indicating a promising return to pre-pandemic levels. Moreover, there has been a significant surge in demand for travel-related content on China's digital platforms like Douyin, reflecting the growing enthusiasm for outbound travel among Chinese consumers.
This whitepaper provides comprehensive insights into China's outbound travel sector and the latest consumption trends. By leveraging these insights, brands and marketers can make well-informed decisions and tailor their strategies to effectively engage with Chinese outbound travelers.
Click Here to download the full whitepaper and gain a competitive edge in the dynamic Chinese outbound travel market.