Skip to content
Back to Insights
iClick’s Latest Report: Unlock the Digital Behaviors of Affluent New Hongkongers

iClick's Latest Report: Unlock the Digital Behaviors of Affluent New Hongkongers

Attention brands and marketers - are you targeting the right consumer group? Meet the high-spending 'new Hongkongers', your next big opportunity!

iClick's latest report, "Engaging Affluent New Hongkongers: A 2024 Digital Media Report", unveils the digital behaviors and mindset of this influential segment. As more mainland Chinese make Hong Kong their new home, understanding their unique preferences is the key to unlocking your next big growth opportunity.

Dive into the report and uncover:

  • How this group's usage of online platforms and digital payments has evolved since moving to the city
  • The fascinating reasons behind their platform preferences, from top social media to go-to messaging apps
  • The essential digital tools they rely on daily
  • The key payment platforms they favor

This is your chance to get the inside scoop and get ahead of the competition. Access the full report now!

Tag :

Marketing Strategy

More Insights

Elevate Your Hotel's Visibility with the NEW Baidu Map Brand Zone!

October 16, 2024

Attention hotel clients! We’re excited to introduce the new Baidu Map Brand Zone for hotels —a game-changing feature designed to maximize your brand's impact.

 
China Advertising Solutions
Learn More

Unlock Travel Shifts from 2024 China's National Day Insights

October 8, 2024

As we embark on Golden Week, insights from Trip.com Group’s “2024 National Day Tourism Forecast Report” highlight exciting trends shaping this peak travel season in China. Now is the perfect opportunity to connect with travelers and maximize your marketing efforts!

 
Travel Retail Insights
Learn More

The Exciting Revival of International Travel and Duty-Free Shopping

October 2, 2024

Exciting news from UN Tourism! International tourist arrivals have surged to 96% of pre-pandemic levels through July 2024, signaling a vibrant comeback for global travel.

 
Travel Retail Insights
Learn More

Discover New Horizons with WeChat Ads' Enhanced Targeting

September 25, 2024

Exciting Update! WeChat Ads has broadened its targeting options for overseas audiences!

 
China Advertising Solutions Marketing Strategy WeChat Mini Program
Learn More

Unlock the Marketing Potential of China National Day!

September 11, 2024

As we approach the much-anticipated China National Day period (10.1-10.10), it’s a prime time for brands to capitalize on the vibrant consumption potential this key shopping and travel festival brings! 

 
China Advertising Solutions Marketing Strategy Xiaohongshu
Learn More

iSuite Insights Spotlight – Issue #17 Unlocking China’s Summer Holiday Travel Trends

September 10, 2024

The summer holiday travel market in China is experiencing robust growth, with significant increases in both domestic and international bookings. According to data from Ctrip, searches for domestic hotels and flight tickets have risen by 20% YoY. Long-haul domestic destinations such as Xinjiang, Qinghai, and Gansu were particularly popular and accounted for over 70% of total bookings, highlighting a preference for more adventurous travel options.

 
China Advertising Solutions iSuite Xiaohongshu
Learn More

Unveiling the Summer Travel Surge in the Car Rental and Self-Drive Market

September 4, 2024

Ctrip released its “2024 Summer Holiday Car Rental & Self-Drive Report”, revealing key trends and insights that reshaped domestic and international travel landscapes this summer.

 
China Advertising Solutions Marketing Strategy
Learn More

Maximizing China Marketing in Europe: Strategies for Travel Retail Success

August 30, 2024

Discover effective strategies for targeting Chinese tourists in Europe's travel retail market. Learn about the latest trends in Chinese outbound tourism, the importance of localized content, and leveraging digital channels to reach this lucrative demographic.

 
Marketing Strategy Travel Retail Insights WeChat Mini Program Xiaohongshu
Learn More

Unlock New Markets with Xiaohongshu’s Limited Time Offer

August 29, 2024

Xiaohongshu has introduced an exclusive Cross-border VIP Package designed to maximize your brand’s exposure among Chinese audiences. This comprehensive package includes in-feed ads, search ads, open splash ads, Brandzone, and Flame Topic ads to maximize your brand's visibility and engagement.

 
China Advertising Solutions Marketing Strategy Xiaohongshu
Learn More

We use cookies to give you the best digital experience. By continuing to browse this site, you give consent for cookies to be used.  To learn more information about the use of cookies, please visit our cookie policy.

OK