iSuite Insights Spotlight - Issue #10 Discover The Latest E-commerce Trends And Opportunities
The 618 Shopping Festival, originating from the Chinese e-commerce giant Taobao, has evolved into a massive shopping extravaganza in the Chinese e-commerce market. Today, it includes many other prominent platforms like Alibaba's Tmall, Douyin, and Xiaohongshu, magnifying its reach and impact. According to Iqingyan's statistics, Douyin’s 618 pre-sales of beauty products have reached 3 billion to 3.5 billion yuan, an increase of 60% YoY. The Douyin channel is an important source of growth in the industry and may become the focus for brands.
Based on iAudience and iFans data, we have traced and profiled Chinese netizens who actively followed 618 Shopping Festival-related topics, highlighting their audience profiles and online preferences to understand the targeted Chinese consumers.
TREND OF AUDIENCE SCALE
- Five days prior to the 618 shopping festival, the number of audience reached its highest level and remained high.
AUDIENCE INTERESTED CATEGORIES
- Audience-interested categories are Clothing & Accessories, Hobby & Entertainment, and Cars.
PUBLIC OPINION KEYWORDS
E-commerce Platforms: Douyin1, Baidu2, Xiaohongshu3
Livestreaming: Livestreaming Ecommerce1, Messi2, Yangge3
Promotions: Pre-sales1, Limited Time Offer2, Limited Offer3
- KOL-hosted Livestreaming is one of the highlighted promotions during the 618 Shopping Festival.
HOT SEARCHES ON WEIBO
- Hot searches on Weibo are mainly related to the 618 Shopping Festival.
TOP 5 SHORT VIDEO PLATFORMS
- Livestreaming and Short Video Platforms are increasingly significant in the Chinese 618 Shopping Festival.
PUBLIC OPINION SNAPSHOTS
- In a fiercely Competitive Market, attracting and maintaining traffic is more challenging for brands.
iSuite Insights Spotlight - Issue #12 Discover The Latest Trends In Imported Whisky Market
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The Chinese spirits market is rapidly growing and transforming, primarily due to the increasing demand for premium and luxury spirits among young Chinese consumers. This shift in consumer preferences, moving away from traditional spirits to premium whiskies, has created opportunities for premium whisky brands in a market that was once dominated by baijiu. According to Statista, the revenue in the whisky market is projected to reach 1.16 billion USD in 2023, with an expected annual growth rate of 2.09% from 2023 to 2027.
Douyin's Like-Minded Strategy: A Marketer's Guide
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Douyin, often referred to as the Chinese counterpart of TikTok, reigns supreme as China's most prominent short-form video content-sharing platform, captivating 731 million active users. Its rapid rise has cemented its position as one of the swiftly expanding social media platforms in China. Although it has become extremely popular in non-tier 1 cities, Douyin's appeal goes far beyond its massive user base.
Xiaohongshu: Your Gateway to China's Fashion and Lifestyle Market
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Xiaohongshu stands out as China's premier social e-commerce platform, renowned for its emphasis on fashion, beauty, and lifestyle. It goes beyond being a mere social media application; it represents a dynamic combination of Pinterest, Amazon, and TripAdvisor. With a user-generated content (UGC) model, 200 million monthly active users (MAUs), and a growing presence, Xiaohongshu presents an exceptional opportunity for marketers to engage with the ideal Chinese audience and elevate conversion rates. Here's what makes Xiaohongshu so special for marketers:
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To thrive in the Chinese market, brands must adapt and embrace strategies that resonate with the younger generation. Xiaohongshu boasts 200 million monthly active users (MAUs) in China and has attracted 140,000 registered brands. For foreign brands looking to increase brand awareness in China and connect with the right Chinese consumers, Xiaohongshu is virtually the must-go-to platform.
A Comprehensive Guide: Setting Up a Xiaohongshu E-Commerce Store
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Xiaohongshu (XHS) stands as a prominent social media platform and thriving e-commerce marketplace within China. Its focus on user-generated content (UGC) makes it an essential resource for international businesses seeking to penetrate the Chinese market and connect with a vast user base. In this guide, we will explore the process of setting up an XHS e-commerce store and harnessing UGC to drive sales while building brand credibility.
iClick Interactive 小紅書營銷 X 小紅書廣告投放解決方案
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小紅書（Xiaohongshu - XHS）是中國領先的社交和網絡購物平台之一，旨在豐富用戶的生活。 這個被譽為「中國版Instagram」的平台已經進化成一個龐大的社群，用戶可以在這裡分享有關生活的種種「筆記」，包括時尚、美容、食品、旅行等方面的內容。小紅書以內容為核心，完美融合社群和一站式網絡購物服務，有效地為品牌提升知名度及用戶參與度。
Embark on Your Inbound Marketing Journey on Xiaohongshu
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The current marketing trend revolves around a community-centric strategy aimed at engaging specific target demographics and fostering lasting relationships. Acknowledged as China's foremost social shopping platform, Xiaohongshu commands a broad spectrum of trust from online users. Boasting over 200 million monthly active users (MAUs) in China, this platform stands as the definitive choice for businesses seeking to engage the right Chinese consumers through inbound marketing strategies.
iSuite Insights Spotlight - Issue #11 Explore The Trends Of Luxury Watch Brands In China
August 17, 2023
The Chinese luxury watches market is a dynamic and booming market. Chinese consumers are increasingly attracted to luxury watches because of the prestige and status associated with them. According to Statista, the revenue in the Chinese luxury watches segment amounts to 10.89 billion USD in 2023, and the market is expected to grow annually by 1.96%. Most revenue will be generated in the Chinese market. International brands are focusing on providing the highest quality watches to increase the sophisticated Chinese consumer base.
Case Study - UGG: Leveraging oCPX to Increase Followers on Private Domain
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In 2023, the UGG brand is poised to enhance its private traffic following on both WeChat and Douyin platforms. Leveraging UGG's ongoing campaigns and a comprehensive understanding of the target audience, the application of optimizing cost per X (oCPX) will be employed to precisely target and attract new followers effectively, thereby significantly expanding UGG's private traffic reservoir.